Communication Strategy of JKL Industry

This presentation discusses the organizational communication program that focuses on generic communicational proceeds as well as dynamics within an organization. It also covers the internal strategic requirements, goals, objectives, external regulatory and legal requirements, business ethics requirements, consultation strategy, internal communication strategy, and external communication strategy of JKL Industry.

Communication strategy
of JKL Industry

What is Organizational communication?
A program that specifically
focuses on generic
communicational proceeds as
well as dynamics within an
organization
 Helps an organization to
develop
 efficient conflict management
and decision making
 interpersonal group relations
 Employee as well as client
loyalty

Internal Strategic Requirements of JKL Industry
Taking the rights opportunity in sale in order
to enhance the yearly revenue of the
Company
Reduction in the cost as well as taxation in
the business
Focusing solely on retail market
Developing as well as maintaining a positive
organizational culture and climate both
within and outside the company
Enhancing the consumer base

Goals of JKL Industry
Provide value to
investors and owners
Provide value to
customers
Develop workforce
potential
Continuously improve
operations and
management
efficiency

Objectives of JKL Industry
Chief objectives of the communication and
consultation strategy:
To develop an effective external as well as
internal communication with both the clients
and employees of the JKL Industry.
To build better community confidence and
awareness within the organization
To develop as well as maintain a strong
consumer service focus within the JKL
industry

External regulatory and legal
requirements
Compliance with the relevant legislation
Compliance with the Employment and the
Labor laws
 Equal Employment Opportunity Commission (EEOC)
 Family and Medical Leave Act (FMLA)
 Privacy Act
 Occupational Safety and Health Administration
(OSHA)
 Anti discrimination Act
 Fair Labor Standards Act (FLSA)
 Employee Retirement Income Security Act

Business ethics requirements
Employees as well as executives of the JKL Industry
are expected to follow the following code of ethics.
Respect as well as support the core values of the
organization
Demonstrate fairness while communicating and
working with Colleges , superiors, clients,
consumers or any other stakeholders of the company
act in accordance with relevant legislation,
standards and industry codes of practice
Demonstrate honesty in order to maintain the
reputation of the company

Consultation Strategy for JKL Industry
Issues Strategies Responsible
Individual
Inadequate
consultation resulting
in risk to the
compliance. Poor
sense of employee
engagement,
empowerment as well
as accountability for
work performance
JKL industry will
incorporate employees
in the decision making
process.
Management,
employees
Lack of bottom-up
inflow from employees
to the management
A periodic monitoring
of the health and
safety and work
process of the
employees will be
done.
HR manager,
employees

Internal communication strategy of JKL Industry
Issues Strategies Responsible
individual
Lack of adequate
approach from the
management
At least two meeting
per month will be
organized with the
employees where the
organization goals will
be discussed.
Hr manager, Hr
employees
Ineffective as well as
slow usage of modern
communication
technologies as well
as social platforms
An official page in
LinkedIn will be
created for the
purpose of both
internal and external
communication.
Operational
managers, employees
Inconsistent
application by the
managers of
grievance procedures
A new grievance
procedure will be
developed.
Operational manager,
employees

External communication strategy of JKL Industry
Issues Strategies Responsible
individual
Slow response to
external as well as
internal consumer
requirements
An automatic respond
emails will be set up
so that consumer can
understand that their
enquiry has been
acknowledged by the
company.
HR manager
Lack of monitoring
and managing
controversial issues
A monitoring team
will be created who
will look after any
types of controversial
issues
HR manager

External legal requirements
External legal
requirements of the
company includes
 Tax Laws
 Equal And Fair Pay
Scale Acts
 Workplace Health And
Safety Laws
 Anti Discrimination
Acts
 Industrial Relations
 Workplace Diversity

Bibliography
Alvesson, M., 2013. Communication, power and
organization(Vol. 72). Walter de Gruyter.
Mishra, K., Boynton, L. and Mishra, A., 2014.
Driving employee engagement: The expanded
role of internal communications. International
Journal of Business Communication, 51(2),
pp.183-202.
Rogala, A. and Bialowas, S., 2016. Internal
Communication in an Organization.
In Communication in Organizational
Environments, pp. 29-64