Johnson and Johnson: Taking the Pain Away

This article discusses the ethical issues faced by Johnson and Johnson, a multinational company. It explores the role of businesses in society and the impact on stakeholders. The article also delves into the use of ethical theories to address the challenges and reflects on personal ethics in unethical organizations. Compliance methods are also discussed.

JOHNSON AND
JOHNSON: TAKING
THE PAIN AWAY

Table of Contents
INTRODUCTION...........................................................................................................................1
PART A (1) .....................................................................................................................................1
The nature of ethical issue and role of businesses in society......................................................1
Identification of key stakeholders and impact of them...............................................................2
PART A (2)......................................................................................................................................3
Two ethical theories ...................................................................................................................3
PART B............................................................................................................................................6
Reflect personal ethics that presents conditions related to unethical organisation and practices
related to organisational values and methods of compliance......................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Johnson and Johnson is an American (MNC) multinational company. Which was founded
in 1886, it deals in medical devices, pharmaceuticals, and customer packaged products. The
founders of the company Robert wood Johnson, James wood Johnson, Edward mead Johnson. It
served the product worldwide. It generate the revenue around 1 billion and number of employees
work around 132, 200. Johnson and Johnson mainly deals in baby product such as, baby powder,
hair oil, shampoo etc. the company start up with business world first maternity kit aid at home
births in 1894 and this kit contain napkins, baby powder, antiseptic soap and sanitary napkins.
This reports include the ethical theories to cop up with the difficulties. Approaches and strategies
marketing selling concept. And what impact is going on stake holders, elaboration of ethical
issue. Why should organisation be looking at the issue from the perspective of ethics and what
are the challenges of marketing drugs and thinking will probably involve consideration of how
scientific research is used and engaging with doctors and concern as prescriber of the drug. So all
these factors are included to remove the difficulties and come up with the solution(Moosmayer
and et .al., 2019).
PART A (1)
The nature of ethical issue and role of businesses in society
In case of Johnson and Johnson, company can face the several type of misconduct that
will affect the customers purchasing. The company ethical terms are based on offering the full
satisfaction to customers so that companies products and services cannot harm the people skin
and body by the usage of their offerings. In this business ethics is an essential term as it
maintains social justice by focusing on fulfilling the ethical targets. Each and every business
enterprise can focus on ethical terms as it helps in longer sustainability of organisation. This also
supports the overall business responsibilities so that objectives related to overcoming ethical
issues can be done (Vazquez, 2018). In terms of Johnson and Johnson, company offers the wide
range of baby products. In this they can focus on all safety measures that are linked with ethical
responsibilities. Johnson and Johnson can use several ingredients that are addictive and fatal. In
this company also involved in false and dangerous marketing campaign which causes the death
and addiction that creates a America's opioid epidemic. Due to this many people lost their loved
ones. In this company can stop their operations and producing the products and also pulled all
1

their offerings from wholesalers and retailers after analyse the situation. In this their valuable
customers are to be suffered more because Johnson and Johnson cannot worked within the
ethical boundaries. In this role of the business enterprise is to manufactured and transport the
goods and services to the targeted customers by satisfying the needs and demands of people in
society. In case of Johnson and Johnson firm distribute their products and services by using
wrong marketing campaign that will highly affect the company profits and sustainability within
marketplace. In this firm will focus on CSR policies by improving the health of people, local
area of society that helps in sustainability of planet. But due to the misconduct related to ethical
issues this CSR policies can be fulfilled (Hauser, 2020).
Organisation are responsible for society well-being that helps in gaining profitable results
to the company. In case of Johnson and Johnson, their overall resources are responsible for their
success and failure. To enhance their profits company can pay any cost and in this focus on
selling the harmful drugs to the people of society and get the high returns. This will reduced the
overall interest of stakeholders on the company. In this customers are the one who majorly
affected the company marketing campaign and drugs that they used. Due to this investors are lost
their returns because of this company share price is to be affected. All their big investors are
invest their money on trust but the firm will break that. Because of this drastic change can be
occur in profitability and market share. Due to the company scandal several workers can leave
their jobs that will affect operations. The company can broke the trust and believe such as
doctors, nurses, mothers who uses the products of Johnson and Johnson (El-Garah, and El
Mahdi, 2020).
Identification of key stakeholders and impact of them
In every organisation, stakeholders play a vital role in sustainability, producing,
promoting and gaining profitable results. Without the existence of stakeholders a business
enterprise cannot sustain and operate their operation in marketplace. In this there are two types
of stakeholders that external and internals where externals stakeholders are those who do not
have direct relation with company whereas internal stakeholders are those who directly linked
with organisation operation. But both affect the profits, sustainability and working of business
enterprise. In context of Johnson and Johnson, employees and employers are the internal
stakeholders that are majorly affected due to scandal of the organisation because of this many
employees are losing their jobs. For Johnson and Johnson, investors,customers are the external
2

stakeholders both the majorly affected due to the scam of drugs and illegal marketing campaign.
Because of this huge amount of investors are to be included to overcome the issue of scandal
investors profits and returns are to be majorly affected. In this those customers who use the
Johnson and Johnson company profits affect their body and skin that is dangerous. It will
negatively impact the customer health. In this customers are doctors, nurses, mothers who uses
the company products on their child. In this if company can follow the proper business ethics
than lots of customers are to be attracted towards organisation that helps in gaining more profits
and revenues. If Johnson and Johnson follow ethics properly than more and more customers are
to be attracted (Dziubaniuk and Nyholm, 2020).
In Johnson and Johnson, manager can play a proper ethical practices. In this they can
focus on one ethical practice and avoid to focus on other. The main purpose of the business
enterprise is to gain high profits and revenues by focusing on fulfilling the consumer satisfaction.
To enhance the profit margin organisation mainly emphasis on selling their products with false
products that are dangerous to health of user. In this they can also includes the illegal marketing
campaign that can increased the scandal and cases that will impact image of firm. In this case
manager of the organisation are highly focus on ethical practice due to this when they realise that
because of company products users are dying and attractive then they frequently stop their
production and waiting to report by getting the approval from the research laboratory. This
reflects that Johnson and Johnson can realise their mistakes and also learn from it by properly
focus on their production and marketing campaign. In this company will focus on leadership by
learning from their mistakes (Yin and Quazi, 2018). This create an example for workers to work
ethically so that profitable results can be enjoyed. Effective ethics can attracts the number of
investors so that high profits can be gained in this firm will focus on offering better quality that
can fulfils customer requirements. It also helps in satisfying employee within working area due
to this more and more customers are to be satisfied and high profits and revenues can be
received(Mees, 2019).
PART A (2)
Two ethical theories
3

According to this case study in august, this year judge in Oklahoma ordered Johnson and
Johnson to pay around 572 m dollar in which state to alleviate. The impact of the state having to
deal with an opioid addiction crisis. Opioid means, misuse of drugs which includes the pain
relievers, heroin and synthetic drugs such as fentanyl. This is serious national issue or crisis that
impact on public health as well as social economical welfare. As per the concern organisation
which is Johnson and Johnson company must take the ethical theories to implement on it and
reduce over the opioid crisis(Price, Gherardi and Manidis, 2020). There are theories which
given below:
Fundamental ethical issues
The fundamental ethical issues is also known as essential ethical issue in which
enterprises must face integrity and trust. The nominal understanding of integrity involves the
idea of taking and conducting the enterprises affairs as well as various business plans and
strategies. It ethical issues shows the which strategy is better for the organisation and build the
excellent relationship between customer and provider (Wolf and Thiel, 2018). The fundamental
ethical accept the affairs with loyalty, honesty and a commitment to treating every consumer
fairly. When consumer think a organisation is displaying an steadfast commitment to ethical
enterprise practice, a high level of trust, loyalty can build between the enterprise and people
which looking forward seek to serve. A relationship of trust building between organisation and
consumers it may be a motivation and key factor in term of success. Healthy relations encourage
towards the excellence, if excellence is brilliant success will come automatically. Fundamental
issues elaborate the things, which includes the activities, principles, objectives and characteristics
4

which mandatory and essential. It impact on the nominal nature of other things which is most
important element or factor which is depend upon other things. It includes ethical issues which
defined as giving the decisions, activities and scenario which makes a conflict with a society
moral principles. Ethical issues include work which is done on ethical manner. It is very
challenging issues because it difficult to deal with if no program and illustration are known. The
mixture of both these factor is known as fundamental ethical issues. If concern company work on
this particular issue, it will help a lot to reduce the challenges, difficulties or problem.
Organisation able to generate the revenue and make profitability. Which is essential for an
organisation and gives the higher opportunity to the company (Haski-Leventhal, Pournader and
Leigh, 2020).
Respect autonomy
The concern company, Johnson and Johnson facing the issues in opioid crisis, which
gives negative impact to the organisation because Johnson and Johnson are responsible for
babies product and opioid is very harmful for babies. So company have to make good relation
with product supplier and also have to trust worth. According to a communicative view of
enterprise ethics which means to respect autonomy which is being aware of the interest of all
stake holders of service organisation. If company coordination with every department and make
good relationship between employees as well as customer, so concern organisation are able to
cop up with difficulties. This thing under come decision making issues, a worth able strategy for
finding or exploring the ethical dilemmas and also analysing the ethical courses of actions which
involves collecting the facts, evaluating any mutually exclusive actions, building a trust and
making a decision, testing the decision for highlight and reflecting on the results. In ethical
decision making it includes the terms and condition, rights on employee and consumer rights,
make sure all enterprise operations are fair and protecting the similar product, and making sure
employees values and believes of workers are protected (Brenkert, 2019). Company must have
excellent working culture and climate which gives benefit to the customers as well as employee
to give the customer satisfaction . If employee happy with working culture of organisation,
customer will satisfy automatically, because organisation have to fulfil the demand as well as
need of the customer. Respect autonomy plays very important role in organisation, because every
founder wants to take organisation in hype so, organisation have to loyal, trust worth among the
5

customers, in this all goods belong baby product,organisation must aware quantity of chemicals,
use the proper ingredient in the product either soap, oil, shampoo etc. so in this company have to
make best quality product and also work on it issues to cop up with difficulties and challenges
which is faced by the company. If company looking forward to reduction of difficulties , so
organisation have to work in unity, coordination is very important which gives the task to
perform in group or an individual to select their aims and objectives of the organisation.
Company must follow the strategies which help to encourage towards the success and also able
to make good brand value along with good brand image and solve all the issues which is faced
by the company(Peršič, Markič and Peršič, 2018).
PART B
Reflect personal ethics that presents conditions related to unethical organisation and practices
related to organisational values and methods of compliance
Ethical leadership includes business leaders that can demonstrate the appropriate
conduct within or outside the office. Ethical leaders are those who emphasis on good values by
their actions and words. In terms of ethical leadership I believed that this helps the organisation
to motivating employees of so that values and objectives can be attained on time. In this ethical
leaders majorly focus on ethical leadership style. If leader can follow ethical leadership than
they focus on their employees as they also follow proper ethical practices within the working
environment. In this leaders can highly focus on transparency, honesty, fairness at the time of
leading their team mates. In this I can understood that ethical leadership is very helpful in
displaying the integrity at working place that will represents the organisation value and standards
so that task can be attained effectively and efficiently. In this leader of a business enterprise can
focus on emphasising to attaining the company values by developing proper ethics so that large
number of customers are to be attracted and firm will gain profitable results. I believed in the fact
that leaders who follow ethical leadership can effectively influence the team mates so that they
task can be accomplished on specified period of time. I can also believed in the fact that related
to the efforts of leaders in which they can take decisions, implementing processes in the
boundaries of ethical practice. This helps in easily executing the change which enhance self-
effacing and empowerment in the working employees. In this I can also focused on the fact that
adopting ethical leadership style can nurture the organisation culture due to this employees are
6

also feel satisfied (Mili, Gharbi and Teulon, 2019). By highly emphasis on business ethical
practice I believed that it will maximise the company values and image in customer mind that
helps in generating high profitable advantage. It also create a trust in the investors so that they
can invest highly on the company that enhance the overall sustainability and market share in the
business industry. In this morality, honesty, transparency is the foundation of every company and
I also believed that it will enhance the satisfaction level of several stakeholders(Kazeroony and
Barton, 2018). In this I also think that ethical leaders within organisation are highly people
oriented because in this a leader can aware about the theoretical aspect that helps in solving the
issues and motivating employees to work effectively. Due to this more and more customers are
to be attracted. In this problem solving includes the several terms that are resolving conflicts of
workers, solving company critical situation that are present within external and internal
environment. In context of my opinion, adopting ethical approaches helps the managers to
manage and organise working environment and culture where the workers are to be working.
Indulging more in ethical practices it will enhance my ethical knowledge and skills that helps in
my personal and professional career. With the proper concentration on ethical practices manager
can manage the working place effectively that also create friendly environment in the team
mates. Ethical practice also helps in aligning performance appropriately so that goals can be
attained. This will shape the business enterprise culture. With highly focused on ethical terms
organisation can gain the positive results because it enhances employee productivity that will
influence the manager decision making. It helps in gaining high revenues with long term
sustainability. Adopting proper ethical practice creates a win win situation for employees and
business enterprise. I think that ethical leaders are also play a role of a coach that develops
understanding and trust between employees which is useful for gaining profitable results. It
impact positively because it creates confidence among employees so that more investors are to
be attracted. In this leaders can follow ethical leadership where they can focus on implementing
those aspects which are good and effective. Due to this, I can enhance my skill related to ethics
that helps businesses to sustain for a longer period of time. I also believed that focusing on
ethical strategy can motivates organisation to solve the several problems that are present within
business environment and impacted the profitability of an organisation. Due to this firm will gain
high values in market that maximise overall market share and profits. Due to effective ethical
practice manager of business organisation can easily influence their employees that provides the
7

productivity results to the firm in their long term survival. This also shape the culture and values
of a company that can reflects the positive working environment within the enterprise that is
highly essential for their long term survival with good market image.
CONCLUSION
From the above explanation it is concluded that business ethics is a prominent term for
gaining profitable results in long term survival. This report inculcates the Johnson and Johnson
company that can face the several major ethical issues to resolve that issues manager of an
organisation can focus on implementing the ethical theories that are useful for whole company
and stakeholders so that high returns can be generated. It also inculcates the impact of an ethical
terms on stakeholders so that high revenues can be enjoyed. To effectively overcome the ethical
issues firm will adopts the use of ethical theories that is useful in smooth functioning of
operations. At last it inculcates reflection that can acknowledging the skills and knowledge that
is useful for developing future professional career.
8

REFERENCES
Books and Journals
Brenkert, G.G., 2019. Mind the gap! The challenges and limits of (Global) business
ethics. Journal of Business Ethics. 155(4).pp.917-930.
Crane, and et .al., 2019. Business ethics: Managing corporate citizenship and sustainability in the
age of globalization. Oxford University Press, USA.
Dziubaniuk, O. and Nyholm, M., 2020. Constructivist approach in teaching sustainability and
business ethics: a case study. International Journal of Sustainability in Higher
Education.
El-Garah, W. and El Mahdi, A., 2020. Business ethics in the business schools in Morocco.
In Ethics, CSR and Sustainability (ECSRS) Education in the Middle East and North
Africa (MENA) Region (pp. 92-126). Routledge.
Haski-Leventhal, D., Pournader, M. and Leigh, J.S., 2020. Responsible Management Education
as Socialization: Business Students’ Values, Attitudes and Intentions. Journal of
Business Ethics.pp.1-19.
Hauser, C., 2020. From preaching to behavioral change: Fostering ethics and compliance
learning in the workplace. Journal of business ethics, 162(4).pp.835-855.
Kazeroony, H.H. and Barton, C.D., 2018. THE NEED FOR A NEW BUSINESS ETHICS
MODEL. Management Education for Corporate Social Performance. p.99.
Mees, B., 2019. Responsible Management. In The Rise of Business Ethics (pp. 129-142).
Routledge.
Mili, M., Gharbi, S. and Teulon, F., 2019. Business ethics, company value and ownership
structure. Journal of Management and Governance, 23(4), pp.973-987.
Moosmayer, and et .al., 2019. Leaving the road to Abilene: A pragmatic approach to addressing
the normative paradox of responsible management education. Journal of Business
Ethics. 157(4). pp.913-932.
Peršič, A., Markič, M. and Peršič, M., 2018. The impact of socially responsible management
standards on the business success of an organisation. Total Quality Management &
Business Excellence, 29(1-2).pp.225-237.
Price, O.M., Gherardi, S. and Manidis, M., 2020. Enacting responsible management: A practice-
based perspective. In Research Handbook of Responsible Management. Edward Elgar
Publishing.
Vazquez, P., 2018. Family business ethics: At the crossroads of business ethics and family
business. Journal of Business Ethics.150(3). pp.691-709.
Wolf, R. and Thiel, M., 2018. Advancing Global Business Ethics in China: Reducing Poverty
Through Human and Social Welfare. In Examining the Private Sector's Role in Wealth
Creation and Poverty Reduction (pp. 67-84). IGI Global.
Yin, J. and Quazi, A., 2018. Business ethics in the greater China region: Past, present, and future
research. Journal of Business Ethics, 150(3).pp.815-835.
9