Johnson and Johnson: Taking the Pain Away

JOHNSON AND
JOHNSON: TAKING
THE PAIN AWAY

Table of Contents
INTRODUCTION...........................................................................................................................1
PART A (1) .....................................................................................................................................1
The nature of ethical issue and role of businesses in society......................................................1
Identification of key stakeholders and impact of them...............................................................2
PART A (2)......................................................................................................................................3
Two ethical theories ...................................................................................................................3
PART B............................................................................................................................................6
Reflect personal ethics that presents conditions related to unethical organisation and practices
related to organisational values and methods of compliance......................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Johnson and Johnson is an American (MNC) multinational company. Which was founded
in 1886, it deals in medical devices, pharmaceuticals, and customer packaged products. The
founders of the company Robert wood Johnson, James wood Johnson, Edward mead Johnson. It
served the product worldwide. It generate the revenue around 1 billion and number of employees
work around 132, 200. Johnson and Johnson mainly deals in baby product such as, baby powder,
hair oil, shampoo etc. the company start up with business world first maternity kit aid at home
births in 1894 and this kit contain napkins, baby powder, antiseptic soap and sanitary napkins.
This reports include the ethical theories to cop up with the difficulties. Approaches and strategies
marketing selling concept. And what impact is going on stake holders, elaboration of ethical
issue. Why should organisation be looking at the issue from the perspective of ethics and what
are the challenges of marketing drugs and thinking will probably involve consideration of how
scientific research is used and engaging with doctors and concern as prescriber of the drug. So all
these factors are included to remove the difficulties and come up with the solution(Moosmayer
and et .al., 2019).
PART A (1)
The nature of ethical issue and role of businesses in society
In case of Johnson and Johnson, company can face the several type of misconduct that
will affect the customers purchasing. The company ethical terms are based on offering the full
satisfaction to customers so that companies products and services cannot harm the people skin
and body by the usage of their offerings. In this business ethics is an essential term as it
maintains social justice by focusing on fulfilling the ethical targets. Each and every business
enterprise can focus on ethical terms as it helps in longer sustainability of organisation. This also
supports the overall business responsibilities so that objectives related to overcoming ethical
issues can be done (Vazquez, 2018). In terms of Johnson and Johnson, company offers the wide
range of baby products. In this they can focus on all safety measures that are linked with ethical
responsibilities. Johnson and Johnson can use several ingredients that are addictive and fatal. In
this company also involved in false and dangerous marketing campaign which causes the death
and addiction that creates a America's opioid epidemic. Due to this many people lost their loved
ones. In this company can stop their operations and producing the products and also pulled all
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their offerings from wholesalers and retailers after analyse the situation. In this their valuable
customers are to be suffered more because Johnson and Johnson cannot worked within the
ethical boundaries. In this role of the business enterprise is to manufactured and transport the
goods and services to the targeted customers by satisfying the needs and demands of people in
society. In case of Johnson and Johnson firm distribute their products and services by using
wrong marketing campaign that will highly affect the company profits and sustainability within
marketplace. In this firm will focus on CSR policies by improving the health of people, local
area of society that helps in sustainability of planet. But due to the misconduct related to ethical
issues this CSR policies can be fulfilled (Hauser, 2020).
Organisation are responsible for society well-being that helps in gaining profitable results
to the company. In case of Johnson and Johnson, their overall resources are responsible for their
success and failure. To enhance their profits company can pay any cost and in this focus on
selling the harmful drugs to the people of society and get the high returns. This will reduced the
overall interest of stakeholders on the company. In this customers are the one who majorly
affected the company marketing campaign and drugs that they used. Due to this investors are lost
their returns because of this company share price is to be affected. All their big investors are
invest their money on trust but the firm will break that. Because of this drastic change can be
occur in profitability and market share. Due to the company scandal several workers can leave
their jobs that will affect operations. The company can broke the trust and believe such as
doctors, nurses, mothers who uses the products of Johnson and Johnson (El-Garah, and El
Mahdi, 2020).
Identification of key stakeholders and impact of them
In every organisation, stakeholders play a vital role in sustainability, producing,
promoting and gaining profitable results. Without the existence of stakeholders a business
enterprise cannot sustain and operate their operation in marketplace. In this there are two types
of stakeholders that external and internals where externals stakeholders are those who do not
have direct relation with company whereas internal stakeholders are those who directly linked
with organisation operation. But both affect the profits, sustainability and working of business
enterprise. In context of Johnson and Johnson, employees and employers are the internal
stakeholders that are majorly affected due to scandal of the organisation because of this many
employees are losing their jobs. For Johnson and Johnson, investors,customers are the external
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