Amazon's Cloud Computing Revolution: Leveraging Big Data for Business Growth

Amazon, an ecommerce company, faced challenges due to inefficient infrastructure and competition. They found solutions through Cloud Computing (IaaS) and Big Data analysis. The Cloud Computing infrastructure, known as Amazon Web Services, provided services such as Infrastructure as Service, Platform as Service, and Software as Service, making Amazon the number one cloud service provider. Big Data was used for predictive analytics, providing recommendations to customers, increasing business, and improving customer satisfaction. Amazon's use of Cloud Computing and Big Data led to increased profits and made it a ecommerce giant.

JOURNEY OF A ECOMMERCE INDUSTRY TO A
WELL KNOWN BUSINESS GIANT

OVERVIEW
AMAZON an ecommerce business giant is the
leading cloud computing service provider and
the best known online shopping website from
selling book to business giant what is the story
of AMAZON and What are the reasons
making it so efficient
PLANNING Planning behind Amazon being the best
business giant is it concentrate on target
audience that is studying the behaviour of
costumer to upgrade it’s services and services
made for internal use like cloud computing is
available to outer world as amazon web
services and getting more profit
ANALYSIS Within 10 years of small span Amazon has
placed itself in such situation where no
competitor can beat it in and as cloud
computing sevice provider .Whether it is
efficiency or scalability it has worked properly
and satisfied its customer
CONCLUSION Though there are some key areas on which
Amazon need to work like reviews from
costumer and it’s Search engine Optimization
technique it has worked efficiently and
remarkably in this ecommerce world
EXECUTIVE SUMMARY OF BECOMING AMAZON A BUSINESS GIANT

INTRODUCTION
With the advent of 20thcentury we have witnessed the rise of two new terms“Cloud Computing”and
“Big Data”, which is actually a new definition of technology nowadays. But we never give it a
thought ,”What is Big data and Cloud Computing is”? and “How it has changed our everyday life” ?.
Cloud Computing is a way by which computing services are delivered on internet these services can
be anything from servers to database, networking, softwares everything as a service is provided on
internet you don’t need to buy them for your in house use with a advantage of scaling it up as per your
demand increases and scale it down if no more needed so elasticity is one of the positive point while
Big data as the term indicates a huge amount of data it is large volume of data which can’t be
processed and accessed by old existing software,Why do we need though we use to save our data
from olden time but usage of this data is what Big data have taught us .We can use this tremendous
data for business intelligence such as taking decisions to study patterns of human behaviour and what
not, With these two terms one term which is walking hand on hand is mobile platforms these are the
platforms or the interface with which users connect or interact with computer like with help of
Windows ,I am interacting with my laptop to open Microsoft word so that I can make this report so
windows and MAC two terms ruling the laptop. Apple and Android are ruling compact portable
screens like tab, mobile phones.
Ecommerce one of the most promising and prominent industry have made fairly good use of these
two upcoming technologies to increase their business and market value .In this report ,I have
presented “How big ecommerce company like Amazon have made use of Big Data ,Cloud Computing
and mobile platforms as their business strategy to upgrade their turnover” .In this report I will throw
some light on the point where Amazon industry choose the path of Cloud computing and Big Data,
whether it was a right decision or not ,What was its consequences ,Whether it yield positive result or
not.
FINDING AND ANALYSIS
Amazon was the fastest growing ecommerce industry when it got into Cloud Computing the reason
behind is simple the Ecommerce platform of Amazon has increasing traffic everyday.Though it was a
good news as business point of view but they were running out of options as to How to deal with this
increasing demand “Infrastructure “is what they were lacking .Solution to this problem was reliable
and scalable infrastructure though they were on high risk on developing such scalable
infrastructure ,because it will cost 70% of total business to build such infrastructure .
UNCODING THE ACTUAL IDEA OF CLOUD COMPUTING
It was back in 2003,When Jeff Bezos realize that their business is growing fast day by day but there
is something which is missing was IT which was not matching the speed of demand .Team of website
engineers and networking infrastructure engineers have to waste so much of their time ,then they
suddenly realize that they are lacking reliable ,scalable and performance oriented Infrastructure .
Idea was to built it internally just for Amazon but anyhow idea which strike the founder was
Why not to make business out of this infrastructure .If they are running out of resources there must be
other companies as well dealing with same problem. Key idea was coupling and abstraction of the
applications which can be done by their so called reliable and scalable infrastructure ,which is
making it quite easy to manage everything and thus they decided to sell it outside ,Iaas (Infrastructure
as Service).In 2006 they launch their first product EC2(Elastic Compute Cloud) then leads to
SaaS(Software as a service) and PaaS(Platform as a service) and thus making Amazon Web Services
as number one cloud service provider and don’t have any challenging competitor

Figure 1: Cloud Computing and services provided by it
BIG DATA AND HOW IT HELPS IN RAISING BUSINESS IN AMAZON
Amazon generally uses it’s big data tool to improve it’s working and functionality, it is large
business retailer having huge amount of data which cover past history of consumer what he
bought ,what his likes are just by comparing these patterns it is providing recommendations to it’s
users which not only helps in increasing it’s business but providing better customer
relationship ,which results in more and more promising and dedicated costumers .Though Ecommerce
is highly competitive industry but consumer buying their product via online shopping prefer Amazon.
Though some times product is cheaper on other sites but due to consumer satisfaction and post
delivery services i.e refund policy ,easy return ,collecting damage product from your home are some
of the key areas making Amazon King of Ecommerce industry.
Figure 2: Shows How big data works - data collection ,storage and Analysis
SITUATION AND PROBLEM
An upcoming ecommerce company Amazon have lots of business and opportunities to
make them earn well and increase their business but they lack Infrastructure and they wasted enough
time dealing with the problem, where instead of making further business strategies they have to deal
CLOUD
COMPUTING
IaaS PaaS SaaS
DATABASE
SERVER
OPERATING
SYSTEM
STORAGE
Collect
data from
differernt
Sources
Store Data
collected
From
different
Sources
Analysis
of data to
yield
fruitful
result
How Big Data Works?

with lack of fully dedicated and efficient operation system .On the other hand competition with other
Ecommerce companies were their .in many sense providing good service, customer satisfaction ,right
schedule for delivering the product .So Amazon has to deal with two major problem area efficient
infrastructure and competition.
SOLUTION
Amazon found solution for both of the problem, First solution was Cloud Computing which not
only provided solution to it’s problem but also adds on to it’s business where Amazon is the best
cloud computing service provide all across the globe nowadays .Amazon Web Services is the solution
to not only the internal problem of amazon but now serves to other as well providing Infrastructure as
Service ,Platform as Service and Software as Service and has no competitor and ranked number one
service provider for cloud computing.
To work for other problem area to beat other competetitors AMAZON made use of huge bulk of
it’s customer data for predictive analytics (use of current and historical patterns that is studying
consumer behaviour )and provide recommendations .Suppose you want to buy oil paints Amazon will
suggest you buying paint brushes as well by giving you some offer say 5% off and you end up buying
both adding to profit of company.
With Big Data studies it is easy to make out that consumer buy on other sites if product is not
delivered on time so it’s make use of One click modelling where user is given 30 minutes to cancel
the order otherwise money is automatically deducted from users account as with amazon account your
frequently used address is saved as well as card details of frequently used card is also saved
Fig 3:Use of Big Data in making profit by Amazon
CONCLUSION
Amazon have not only increase it’s business by incorporating cloud computing but also made use
of their clod computing infrastructure as a service provider with Amazon Web Services which yield
most of the profit nowadays earned by the company .Though initially it was a risk factor to invest
70% of time and efficiency on building this new infrastructure but risk was correctly taken by amazon
making it a ecommerce giant.
Whereas Big data is used for customer satisfaction and providing better services to the customer
knowing their previous shopping pattern you can easily make out future demand and be ready with
the raw material or by communicating with local dealers
Recommendation
Some Recommendation which I would like to give is ,Amazon should work on some of the key area
like
i) Concentrating on Review Section: Reviews from previous buyers are most trusted by customer and
they tend to buy product having more good reviews
Increase in
BusinessBig Data
recommendation
ss

ii) Giving special gifts to their valued customer :Customer who often buy from the site should get
something as a gift which will make them stick to the website
iii) Discounts: Discount should be given to the costumer often
iv)Using best SEARCH ENGINE OPTIMIZATION technique.
Thus these are some recommendation given to Amazon in order to yield more profit.