External and Internal Analysis of Kathmandu

Kathmandu
Student Name
Course Name
Date of submission

Kathmandu
Table of Contents
External analysis..............................................................................................................................1
Pestle analysis of Kathmandu......................................................................................................1
Internal analysis...............................................................................................................................3
SWOT ANALYSIS......................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6
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Kathmandu
External analysis
In strategic management, the external analysis is considered as the study of the external factors in
relation to the business environment. The external environment analysis is considered as the
important input that is related with the strategy formulation. In context to external environment,
Pestle analysis is one external environment analysis tool that emphasizes on the different factors
such as Political, economic, social, technological, environmental and legal spheres. These are the
important factors that assist in controlling the functional operations of the business and also
provide in-depth analysis of the external business world. It is necessary for the organizations to
focus on analyzing the Pestle analysis tool so that it could be easy to know about the external
environment. It is considered as the wider business environment concept that impacts the
business and also provides direction to the organization to consider the accurate steps for
attaining growth in the competitive market (Rastogi & Trivedi, 2016).
Pestle analysis of Kathmandu
 Political factor
It is examined that there is political stability in New Zealand and due to this the company has
attained the opportunity to grow in the market. Due to political stability the Kathmandu has
enhanced the overall operations of the business. But it has been analyzed that strict regulations
implemented by the New Zealand government has also affected the activities. The New Zealand
government is also emphasizing on trading on the international level, as it can assist the
companies in boosting the success ratio (Knoke, 2018). For Kathmandu, the preset political
situation is favorable but organization need to focus on considering the political decisions
(Kathmandu, 2019).
In New Zealand, the risk of the military invasion by the hostile countries can cause the
disinvestment from the different ventures. The lower minimum wage has also boosted the profits
which have led to the overall survival of organization in the competitive market. It is observed
that the country also have well defined investment policy and the support from the government
has boosted the free trade and offered the investment opportunities in relation to green
technology. So, it can be said that the company has the opportunity to boost the business
operations in relation to the political situation of the company in the competitive market area
network (Hamilton & Webster, 2018).
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