Katie Page Biography - PDF

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Katie Page Biography
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Katie Page
Introduction
In 2014, a female Australian entrepreneur turned out to be a standout amongst the best
independent people in the nation with a $2.07 million base compensation. The name of the
entrepreneur was Kate page who was born by Australian parents in 1956(Kruger, 2014). She was
positioned fourth by The Australian Business Review in 2015. The review offers a rundown of
the main fifty most influential females in the business world consistently. Katie is as of now a
dynamic supporter and patron of a few professional games. She is also a promoter of females in
the field of sports.
Background of the entrepreneur
As indicated by Northouse (2015, p.50-100), family and socio-cultural foundation of an
individual has a necessary influence in his or her improvement. For instance, Page developed her
business astuteness from her background. Specifically, her dad was a banker who moved with
the whole family from one place then onto the next all through his working years. The
movements enabled Katie to blend with individuals from various social and cultural foundations.
While at Brisbane, she met Gerry Harvey through the autism intelligence test, who helped her
begin her journey in the business world.
Gerry Harvey was impressed by Katie’s intelligence level and offered here an
opportunity to work as an aide in one of his recently settled Harvey Norman stores. Page as an
employee of the company, concentrated on promoting, reputation, advertisement purchasing, and
in addition issues relating to sales in the firm. With the comprehension above, it is significant
that the relationship with a respectable businessman, (for example, Harvey) makes a stage that a

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lesser financial specialist can implement to develop her abilities (Bodied et al., 2010, p.250-310).
Nonetheless, everybody should cease from believing that Katie joined a well-off business unit.
Harvey Norman had been established by Gerry Harvey and his first spouse, Ian Norman, in
1982. Katie became part of the business in 1983 to fill in as a collaborator in the main store in
1983 and in 1999 she became the CEO while Harvey turned into the official director.
Entrepreneurial traits
Entrepreneurial traits lay a foundation for the success or failure of the business
(Lundström and Stevenson, 2010, p.41) Katie Page is creative given the fact that she used online
marketing to market the company and its services. Moreover her creativity is exhibited by the
fact that she has introduced effective designs for the company brands like high end space
Furniture Company and poliform.By expanding the business of the country to other regions
outside Australia indicates that Katie Page is also innovative. Katie Page is also hardworking
given the fact that she was able to work hard to attain the position of CEO.She is also responsible
which is evident in her decision to let the company sponsor the female and team of Muslim
Australian Football League. Katie is also dedicated given the fact that she operates 277 stores in
8 countries.
Opportunity recognition and idea development process
Katie Page recognized that the company could extend its services to other countries and
expanded the business of the company in Malaysia, New Zealand, Ireland, Singapore and
Slovenia. She has also developed a mechanism for the country to embrace corporate social
responsibility by sponsoring professional sports in this case the Muslim Australian Football
League. She has implemented the use of the franchise model to gain competitive advantage in

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the new marketplace by understanding the local entrepreneurship. Katie also recognized that
joining a group of successful entrepreneurs, she would grow to be a successful entrepreneur
which helped her to grow the business.
Competitive advantages
Harvey Norman works in a few key organizations compared to different business people
that make it a feasible business currently and later on. The organization is as of now a retailer of
buyer electrical items, PCs, furniture, specialized gadgets, and sheets among other things in
different nations. The organization operates as a multifaceted establishment with the exception of
when outside Australia. The organization claims and works roughly 280 diversified stores in
Australia and other countries. The crucial business with respect to the company comes as
property portfolio, which at present positions as the basic component in its coordinated
diversifying, retail, and in addition property framework. Accordingly, it has turned into a center
source of separation between the activities of the organization and those of its competitors
(Harvey Norman Holdings Limited,2015). The administration knows that web based shopping is
being utilized by almost all competitors in this manner making it challenging to pick up a
competitive edge through business sites.
In this manner, property strength has turned into a center competitive advantage for
Harvey Norman on the grounds that the management is focused on drawing in, having, and
holding a high populace of customers both in the disconnected and retail outlets that are located
online. The thinking is that the possession of property provides a shot for the advertisers to draw
in an extensive variety of purchasers since they can ensure an advanced item portfolio.
Correspondingly, it enables the advertisers and planners to brag of incomparable cross-

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advantageous inhabitance blend in their business complexes. Consequently, the organization is
fully utilizing the accessible center capabilities aimed at keeping up the high competition
position that it appreciates over the competitors. For example, property possession shapes the
foundation of Harvey Norman since it empowers the firm’s operations to rapidly react to the
regularly changing requirements of its business in the retail sector. In this respects, the business
has an abnormal state of adaptability that enables the employees to revamp, and extend when
important. Specialists contend that adaptability will keep being a competitive gain for Harvey
Norman based on the fact that the present buyer slants in the commercial center show that there
is a probability for an expansion in the interest for homemaker classification items. Items in this
class may incorporate serious wares, for example utensils, fridges, furniture and many others. In
conclusion. The Omni Channel Strategy empowers the company to fuse a coordinated property,
establishment, and retail and in addition the advanced stages to its standard activities.
Recommendations
In the advanced business world, Nickels et al., (2015, p.150-200) contends that many
entrepreneurs are progressively observing the necessity to broaden their activities attributable to
the regularly expanding rate of vulnerability. Consequently, Katie can create diverse sorts of
organizations in different sectors too aimed at securing achievement even when one of her
ventures neglect to achieve the coveted performance level. For instance, everybody knows about
the way that we are inhabiting a period described by priceless innovative headways. In this way,
Katie Page may consider growing the offer of innovation and electronic items to zones past the
Australian limits. Specifically, financial specialists ought to think about putting resources into
Middle East, Africa and Latin America (Smith, 2015, p.34-50). With the comprehension above,

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it is innocuous to state that there are constantly a few unique avenues or conceivable outcomes
that the business entrepreneur can grasp to achieve the above target.
Specifically, we may begin by clearing the fact that Katie's Harvey Norman can focus on
extra development through procurement in future. Development through purchase would fill in
as a demonstration of the dedication of Katie and her husband headed for the success of their
company within a reasonable time-frame (Kuratko, 2016, p.50-65; Morris et al., 2012, p.726-
735). It is the main feasible pathway that can ensure most extreme development for the two
business accomplices in the event that they wish to differentiate their organizations. For
example, according to Low (2016), the organization would be available to getting "The Good
Guys" chain stores. In this scenario, it is safe to state that the business could provide a more
noteworthy introduction to the effectively thriving white-merchandise market. It is a move that
would shield the activities of the organization against the adapting of digital technology of a few
parts including innovation, music, and also films. The demonstration of participating in
acquisitions would fill in as an indication of the development that Katie appreciates as a
businessperson. She will further use this to show that she comprehends that her interest in
Harvey Norman has achieved its pinnacle and, in this manner, can seemingly just extend by
means of purchase. Of center significance is the acknowledgment that obtaining a strong brand,
for example, "The Good Guys" would guarantee that the organization gets an encouraging
acknowledgment in the commercial center.

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Bibliography
Bodie, Zvi, Alex Kane and J. Alan Marcus. (2011). Investments and Portfolio Management. New
York: McGraw-Hill Higher Education, pp.250-310.
Harvey Norman Holdings Limited. (2015). Annual Report. Homebush West: Harvey Norman
Holdings Limited.
Kruger, Colin. (2014). Harvey Norman CEO Katie Page 'a bargain' at $2.07m. The Sydney
Morning Herald.
Kuratko, D. (2016). Entrepreneurship: Theory, Process, and Practice. South-Western Pub.,
pp.50-65.
Low, Catie. (2016). Harvey Norman seeks watchdog's blessing to compete with JB Hi-Fi for The
Good Guys. The Sydney Morning Herald.
Lundström, A., & Stevenson, L. (2010). Entrepreneurship policy: Theory and practice. New
York, NY: Springer, pp. 41-247
Morris, M. H., Pryor, C. G., & Schindehutte, M. (2012). Entrepreneurship as experience: How
events create ventures and ventures create entrepreneurs.pp.726-735
Nickels, William, James McHugh and Susan McHugh. (2015). Understanding Business. New
York: McGraw-Hill Education, pp.150-200.
Northouse, Peter G. (2015). Leadership: Theory and Practice. London: SAGE Publications, Inc,
pp.50-100.
Smith, Darnell. (2015). Millionaire Mindset: Hbits and simple ideas for success you can start
now: Easy proven methods to rocket you into wealth faster. Wahington, D.C: Kindle,
Digital Book Publishing, pp. 34-50.

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