Marketing Opportunities for Kellogg's in Australia

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Marketing

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Part A: Marketing opportunities
Kellogg’s has carved a niche of itself in Australia since its entry there in 1924. Given
the economic situation in Australia, it is expected that it would grow to an optimum level in
the future as far as Australia is concerned (Hadjikhani, Lee, & Park, 2016). Since Kellogg’s
has carved a niche of itself at the global level, it can take a huge share of market with
reference to Australia which implies that it can generate huge amount of revenues by
attracting customers. The cereal drink is expected to incredibly position itself into the market
once it is launched. The primary reason for the success of Kellogg’s in Australia is its ability
to provide a variety of cereal drinks for breakfast (Kiseleva, 2017). The main segments of
market include the geographical and demographical factors where it can be in competition as
far as the location and respective population is concerned. The potential competitors for
Kellogg’s in the Australian market include Zenith and Up&Go and customers purchase from
them for exploring varieties associated with different brands of cereal drinks. In order to
attract more and more customers, Kellogg’s needs to enter into the markets of remote areas
and also make reductions in the prices of the cereal drink. The organisations which can
potentially be the primary targets for the cereal drink marketed by Kellogg’s include the
healthcare sector as the cereal drink contains health benefits. Additionally, it can also target
those organisations which lay a huge emphasis over cereal drinks. It can also include schools
which offer free breakfast to students.
Part B: Research Design
The potential markets can be identified by the means of browsing through the past
reports concerning organisational sales and the products the consumers are passionate about.
The vision of Kellogg’s implies the satisfaction of the people of the world by the relevant
food and brand (Wensley, 2017). The main objectives of Kellogg’s include the welfare of
families through its food products as far as their enrichment is concerned. It is dedicated to
provide the appropriate services in accordance with the suitability of the needs of the people.
The pricing policy should be as per the ability of the buyers in the market. It should also
advertise itself through banners and hoardings (Lovelock & Patterson, 2015). The promotion
and distribution of the cereal drinks must be done through advertisement and campaigning in
an appropriate manner. The company has incredibly performed as far as the Australian
market is concerned. The cereal drink would have to primarily target families with babies and