Analysis of Business Environment and Industry Survival and Success Factors

Strategic leadership
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Contents
Introduction......................................................................................................................................2
Analysis of the business environment and of industry survival and success factors.......................3
PEST analysis..............................................................................................................................3
Porter’s five forces.......................................................................................................................4
Survival and Success Factors...................................................................................................5
Porter’s value chain.........................................................................................................................6
Business Model Canvas...................................................................................................................7
VRIN................................................................................................................................................9
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

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Introduction
The aim of the report is to analyse the organisation business environment and of the industry
survival and success factors. The analysis of the business environment is done with the support
of Porter's five forces and Pestle analysis that majorly shows the impact of the emerging trends.
In addition to this, the industry analysis has been done which reflects the performance of the
company in the industry, which is supported with value chain, business model canvas, and VRIN
framework. Further, it includes the implications for the survival and success of the industry in
the near future. The case study on which the analysis has been done is a world-clothing industry
in 2015 that is linked to the selected company that is M & CO. group. The report majorly
identifies key issues and concludes with the recommendation for the strategies that is majorly
based on the analysis of the factors that are discussed above.

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Analysis of the business environment and of industry survival and
success factors
PEST analysis
The PEST analysis is considered as one of the major tools that are majorly used by marketers
with the motive to analyse and to monitor the external marketing environment (Baker, 2014).
 Political: - The change in rules and regulations by the government is one of the emerging
challenges that are faced by companies. M and co. The company also need to face the
political changes related to the tax and other charges.
 Economic: - The clothing industry is continued to grow with approx. 4% and varies
according to regions. The clothing industry contributes effectively in enhancing the
economy and GDP of the country (Chernev, 2018). In the present world, developing
nations become exporters within the developed countries. This export contributes to
improving GDO of countries like China, Hong Kong, Bangladesh and many others.
 Social: - The social elements include a change in customer’s preferences and tastes due to
which the companies in clothing industries are getting influence (David, 2011). The
retailers that are present in the industry are trying to design spaces that are flexible, in
recognition of the fact that customers taste fluctuates rapidly. Similarly, M and Co. The
company also bring changes according to fluctuations in need of customers.
 Technological: - The technology is readily and maturely available for the manufacturing
of textiles and garments in developed and developing countries. Developed countries