Marketing Concepts and Applications

MARKETING ESSENTIAS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key roles and responsibilities of marketing in Cadbury ..................................................1
M1 Role of marketing in Cadbury .........................................................................................3
P 2 Roles and obligations of marketing in Cadbury ..............................................................3
M2 Interrelationship between marketing activities and function of organisation .................5
D1 Elements and their interrelationship ................................................................................5
TASK 2............................................................................................................................................5
P3 Use of marketing mix for achieving business objectives .................................................5
M3 Tactics of business objectives........................................................................................10
D2 Marketing plan for implementation of 7Ps ....................................................................10
TASK 3..........................................................................................................................................10
P4 Marketing Plan for Cadbury ...........................................................................................10
D2 Marketing plan for organisation ....................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing can be defined as management of exchange of different relationships. It is also
defined as action or promotion of business for sales of product or services that includes
advertising and marketing of products. It is also termed as combination of different components
like geographical location, customer's need and want, development of profitable relationship,
marketing strategy and providing quality products to customers. By maintaining good
relationship with customers they can implement innovative ideas and maintain long term
relationship with them (Baker and et. al., 2016). This present report is focussed on Cadbury, is a
British multinational company in UK. The main purpose of this company is to enhance customer
base by providing them quality products as per their needs and wants. With the help of this
company can easily increase their profitability level at market place. This assessment will
through limelight on roles and responsibilities of different function in marketing and how they
are being executed effectively in doing global business. This report will also include functioning
of company and how they are different from other competitors in performing their business
activities. It will also focus on business plan that are useful for making strategies that will help in
earning revenue for long term.
TASK 1
P1 Key roles and responsibilities of marketing in Cadbury
Marketing function has significant role in business organizations that aid to identify
potential products for market and promote them to attain objectives. For this purpose, it
accumulate with all the departments within in organization to perform better in marketplace,
marketing section communicate with planning, manufacturing, financial, development
departments to achieve the target (Baker and et. al., 2016). Marketing has some common
functions like market research, planning according to product, development process,
advertisement, managing budget, managing sales personnels that increase value of goods and
services. The foremost plan for marketing is define a product in a manner that can raise sales
with public presentation that lead increase in demand which is more beneficial in terms of
business. Marketing plays an important role to prepare such marketing plans for product that
earns for business, it includes-
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Market strategies: Marketing strategies defines to planning strategies for Cadbury,
initially it analyse market and recognize the needs of products whether they can find appropriate
demand or not. It will look out for certain pathways to reach aimed customers to provide them
services accordingly (Bastable, 2016). Strategies can be refer as an action plan which brings out
most balancing record of business and opportunities. It assist to find new opportunities to explore
across boundaries and new criteria with new ideas which extend its market with new experiments
in edible products.
Marketing information system: MIS or marketing information system can be define as
a record documentation which includes all market research data, planning, product ,
implementation and controlling activities. Before begin implementation of any product it is
necessary to discover all aspects which are needed to construct a product according to customer
request. MIS under takes all written documents to maintain task including logistics which are
needed to deploy a goods and service in an organization.
Monitoring of marketing environment: When it comes to developing a new product it
is always recommended to take a close watch on market scenario so that it can be well
understood what things are changing in market and what are the trending products and tactics
which can capture market for a long run (Cabrera and Williams, 2014). Monitoring market can
also depict as control production to supply in market, as certain product's demand goes on rise
then only product manufacturing should increase, other wise organization can gain loss which is
not an objective for business. One more thing require to monitor in market is that competition,
availability of similar kind of product can affect demand which is not beneficial.
Marketing research: Before launching a new venture it is preferable to research market,
whether there is really a need of such product or not. The product which are going to develop,
must increase profit of and organization, in terms of customer satisfaction and economically. It
should gain at least investment amount so that it will offer a fruitful condition for stakeholders
(Griffitts, 2016). Customer's are always looking affordable price and feasible product, that must
be fulfil because they are priority for business and that is the only way to get success. For
example, Cadbury produces edible products which are in demand for its taste and affordable
cost, so it is required for this to hold taste and price as well to stay long. For example, Cadbury
acquired its place on peak among other rivals because it research about its market where it can
stay and find out the loopholes to move ahead on its path .
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