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Importance of Marketing in Cadbury : Report

   

Added on  2020-06-04

18 Pages5512 Words42 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Key roles and responsibilities of marketing functions...........................................................3P2 Roles and responsibilities of marketing relate to wider organisational context....................6M1 Analysing roles and responsibilities of marketing...............................................................9M2 Significance of interrelationship between marketing and other functions ..........................9D1 Critically analyse key elements of Marketing functions.......................................................9TASK 2............................................................................................................................................9P3 Comparison of marketing mix of two organisations..............................................................9M3 Evaluation of different tactics applied by companies to achieve the objectives of business...................................................................................................................................................12TASK 3..........................................................................................................................................12P4 Marketing Plan of Cadbury..................................................................................................12M4 Evidence based marketing plan .........................................................................................14D2 Strategic marketing plan that tactically applies 7p's...........................................................14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16

INTRODUCTIONMarketing is considered as a very important factor in the business organisation as all theactivities which is conducted in the company is related to marketing only. It plays a veryimportant role in making the company successful in market. The functions which are performedin a marketing department are like advertisement, promotions, sales etc. The marketing managersof the company is required to make sure that all the activities are being conducted in an effectivemanner and they get to know about the needs and demands of the customers as well. It also actsas a medium because of which company can retain their customers for longer period of time.Therefore, every company needs a good marketing professional so that all the marketingactivities are done properly ((Baker and et. al., 2016). The company which is referred here isCadbury. It is a big confectionery company who are making various products like chocolatesetc. It is been working since 1824 and is still the most loved brand among the youth andchildren. This report will discuss about the roles and functions performed by marketingdepartment in the company, its relationship with the other departments as well. Also, there willbe a comparison done between Cadbury and its competitor and finally a marketing plan will becreated by marketing manager of the company. TASK 1P1 Key roles and responsibilities of marketing functionsMarketing can be defined as a function in which activities related to buying and selling ofgoods and services takes place. It is very effective for the companies in generating value fromthe customers as it will help them in getting attracted towards the company for a longer period oftime. Through marketing, the managers of the company can get connected with the customersvery closely and can get to know about them in a proper manner as well. For this they make ofvarious types of marketing tools as through this all the work will be done properly. Thisdepartment is also performing the work of making marketing strategies which will beimplemented in the company and in the market as well so as to gather more no. of customers.This activity leads to gaining competitive advantage in the market place as well (Bastable, 2016).So, it can be said that marketing department is the one through which company will be abledevelop their profits as well as sales. Cadbury is a big brand so the strategies which will be prepared by their marketingdepartment is also required to be extremely effective as then only they will be abler to deal with4

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