kick starter product or service

Sales Management
1

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Sales Script.............................................................................................................................3
TASK 2............................................................................................................................................6
An introduction to product or service range supported by company data and industry trends. 6
Describe and explain the key principles and techniques of successful selling relevant to the
company.................................................................................................................................6
Describe the concept of ‘selling through others’ and explain the importance and advantages of
using this sales technique. Use relevant examples to enhance your answer..........................7
Critically Analyse how these principles and techniques contribute to building and managing
customer relationships. Use examples from your own organisation as well as from other
organisations...........................................................................................................................8
Evaluate sales structures relevant to the product range..........................................................8
Critically assess the implementation of different sales structures, illustrating with specific
organisational examples.........................................................................................................9
Explain sales strategies maximising profitability as a critical element of corporate account
management within a defined sales structure.........................................................................9
Evaluate and recommend how an efficient sales structure can improve financial viability, and
assist a strategic advantage over competitors.......................................................................10
A set of conclusions and recommendations feeding through to an executive summary......10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
2

INTRODUCTION
Sales management is the procedure in which the company is planning to formulate
decisions which are with the purpose to boost sales and to formulate those techniques which help
to coordinate sales as well. Sales management is directly helpful or the business so as to maintain
and increase sales of the product so due to which targets can be met (Anabila and Kumah, 2016).
So it is beneficial for business as well as the owner to implement proper sales management
strategy so as to deal with all the situations. In this report the innovative product undertaken is
Heirloom Chili Pepper Subscription Box which is having the company name Homesweet
Homegrown, and founded by Robyn Jasko. The report is covering a sales script and other
information regarding products of Homesweet Homegrown. In the last section suggestions are
given for improvements in overall venture.
TASK 1
Sales Script
Sales Pitch
Salesperson: "Hello, Mrs. Alexa. My name is Steve and I am calling to convey about a distinct
product which is Chile pepper subscription box, this will assist you to consume proper
vegetables”.
Prospect: " Thank you for giving me such information but can you please elaborate that how
this will assist me as already I am in the habit of eating of healthy food”.
Salesperson: “Our product is coming with bulk recipes of pickles so that you can enjoy these
delicacies at any point of time throughout the year.
Prospect: “This is amazing, so how many flavours are there in peppers.”
Salesperson: “We are offering 40 flavours which are rare and filled with delicacies.”
Prospect: "Okay thank you for conveying this information, but can you please give some more
information about sales management that how your company offers Chile Pepper Subscription
Box?"
Salesperson: “ Sales management is the primary business function which helps us to increase
total sales by selling Chile Pepper Subscription Box and adopting numerous sales strategies”.
In the current scenario the sales of our product which is Chile Pepper Subscription Box
can be enhanced by adopting various strategies and concepts as well within the same manner in
3

which innovative idea of Homesweet Homegrown took place. The idea was innovated by
Robyn Jasko who is founder of Homesweet Homegrown, the startup which is offering hot
sauces and DOSE. With the help of this venture she tries to encourage other people to
acknowledge their own diet irrespective of their location. In past years she had published
several magazines and sites at global level which is about sustainable living, motives and the
most basic way to live.
Salesperson: “Various products are offered by Homesweet Homegrown such as natural spices
which are organic, on the other side Robyn Jasko and her team is eager to share their naturally
planted peppers with their new product that is Chile Pepper Subscription Box. At land in
Kutztown 40 verities of uncommon pepper of all the ranges and warmth flavours, and then
sipped to another nation so that individual may have experience of eating crisp peppers. Also,
Chile Pepper Subscription Box has been considered as the scarcest bean stew pepper on the
planet which is collected from homestead and offered to the overall market.
Prospect: “Okay thank you for giving me such information. So further can please elaborate
sales management principles within your company which are adopted to sell Chili Pepper
Subscription Box.”
Salesperson: “Sales management is essential for the new product Chili Pepper Subscription
Box because during sales process activities regarding sales takes place. In the business it is vital
to execute different jobs such as dispersal of Chili Pepper Subscription Box within various
locations and distributing all resources to the required and right area. In the context of
Homesweet Homegrown they are using sales management process so as to decide management
of sales team, assigning them operations and functions. Chili Pepper Subscription Box is
product which is in the need of appropriate sales management so that the business may simply
manage each and every action which is associated with sales. So required sales management
principles are elaborated as under:
Sales managers creates a difference: This is the primary function of sales management while
selling Chili Pepper Subscription Box. It can be said that manager are playing essential role
within the sales process as they have all the required skills and knowledge. They are
accountable for attaining goals and objectives of the business. Sales manager encourages sales
personnel so as to finish their tasks within stipulated time limit. The good example of this is
Herman Miller which is specifically an organisation which deals in business to business
4