Sales Management: Principles, Techniques, and Strategies for Enhanced Sales

Sales Management
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Table of Contents
Introduction......................................................................................................................................3
TASK 2............................................................................................................................................3
An introduction to product or service range supported by company data and industry trends.
................................................................................................................................................3
Principles & Techniques..................................................................................................................3
Describe &explain the key principles and techniques of successful selling relevant to the
company.................................................................................................................................3
Describe the concept of ‘selling through others’ and explain the importance and advantages of
using this sales technique. Use relevant examples to enhance your answer..........................5
Critically Analyse how these principles and techniques contribution to building &managing
customer relationships............................................................................................................6
Evaluate sales structures relevant to the product range..........................................................6
Critically assess the implementation of different sales structures, illustrating with specific
organisational examples.........................................................................................................7
Explain sales strategies maximising profitability as a critical element of corporate account
management within a defined sales structure.........................................................................7
Evaluate and recommend how an efficient sales structure can improve financial viability, and
assist a strategic advantage over competitors.........................................................................8
A set of conclusions and recommendations feeding through to an executive summary........8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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Introduction
Sales management is a process in which a organisation is willing to develop their own sales
force and implementation of various techniques of sales in order to enhance present level of sales
of their product. In the present situation of economic slowdown due to COVID-19 it has become
very crucial to have a some effective sales strategies in order to survive (Malek, Sarin,. and
Jaworski, 2018). The report consists of different types of product range and information of sales
script so that overall sales of the organisation can be enhanced. Lastly some recommendations
have been provided to enhance the sales for this organisation.
TASK 2
An introduction to product or service range supported by company data and industry trends.
Mokin is a brand that is offering a ultra latency wirelesses display transmitter that is a
complete hub of a technology. It I basically meant for fulfilment of the requirements of
transmission of the message in a limited period of time and with minimum amount of delay.
Mokin is a brand that is offering a feature of compatibility & various features in order to
save the power as they possess a power saving design and it is helping in making it more
companions for the USB-C devices of their customers or users.
Mokin is a one roof or on stop solution for people who are willing to gap completely
wireless and they want to have a compatibility solution to all their wireless requirements.
Principles & Techniques
Describe &explain the key principles and techniques of successful selling relevant to the
company.
While there has to be a successful selling of a particularportfolio or a product each
business organisation is willing to develop something different and a unique strategy that can
help them in attainment of a competitiveadvantage. It can help such business organisations in
increasing their sales in more effective manner. There are various key aspects along withthe
techniques and principles that have to be considered. In case of Mokin, there will be use of
certain principles to make sure that their wireless technology is actually reaching to customers
and target people:
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