The Scope of Internet and Business

TOP298- THE SCOPE OF INTERNET AND BUSINESS
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THE SCOPE OF INTERNET AND BUSINESS
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TOP298- THE SCOPE OF INTERNET AND BUSINESS
Table of content
Introduction:....................................................................................................................................3
Task 1: Scope of E-business............................................................................................................3
1.1 Environment for e-business and business transaction types......................................................3
1.2 Advantages and disadvantages of having online business presence.........................................5
1.3 Security and legislative issues faced in Asos due to e-presence...............................................6
1.4 Modes of communication accessible to Asos and their application in its business...................6
Task 2...............................................................................................................................................7
2.1 Importance of internet technologies and their significance in E-Business................................7
2.2 Key features of HTML..............................................................................................................7
2.3 Analysis of the role of search engine, browsers and client servers...........................................8
2.4 Application of intranet and extranet in a business communication...........................................8
Task 3...............................................................................................................................................9
3.1 Models of E-Business for significant outcomes in business.....................................................9
3.2 Analysis of E-business models for generating revenue.............................................................9
Task 4.............................................................................................................................................10
4.1 Key components for designing an effective web page............................................................10
4.2 Analysis of the role of a good website design on a business...................................................12
4.3 Existence of different issues for usability of the website........................................................12
Conclusion.....................................................................................................................................12
References:....................................................................................................................................13
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TOP298- THE SCOPE OF INTERNET AND BUSINESS
Introduction:
E-commerce or the electric commerce refers to the communication process undertaken by a
business organisation in which the data and financial resources are transferred through the online
measures. As per the common believe the future of an e-commerce depends on the financial
expense of the company in the e-commerce activities (Da Costa, 2016). This aspect of e-
commerce has been discussed in this study with the help of practical examples from Asos which
is an online fashion shopping site targeted for a specific age group. For this, the researcher has
assumed the role of online business manager for Asos and conducted this particular research.
Task 1: Scope of E-business
1.1 Environment for e-business and business transaction types
Factors Influence
Political Based on the government policies the value added taxes increase reducing
profit margin and increasing price of Asos.
The recent government decision of scrapping the student maintenance grant
would reduce Purchasability of Asos, which is the target market of the
company.
Economic The increase in minimum working wage might increase expenses of Asos as it
employs 1475 full-time employees along with 66 part-time employees.
Socio-cultural Since 2015, the rate of online purchase has increased considerably generating
larger sales scope for Asos.
Consumers have become more ethically conscious concerning purchase of
goods requiring sales and marketing processes to be ethically sound (The
Guardian, 2017).
Technological Currently, online shopping has become preferable for the consumers to the
direct shopping, therefore, Asos are expected to acquire larger market in such
market environment.
The organisation might utilise technological advancement to generate a
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TOP298- THE SCOPE OF INTERNET AND BUSINESS
physical existence in the market other than the virtual one (Asos.com, 2017).
Legal Adherence to Consumer rights acts 2015 while conducting its interaction and
transaction with the customers (Legislation.gov.uk, 2017).
Follow the Data Protection Act 1998 while managing the data regarding its
customers, suppliers, employees and other stakeholders
Environmental Asos for delivery of its productsdepends on the delivery services. Therefore,it
needs to be conscious about the carbon footprint of these delivery service
providers to maintain its positive image in market (Legislation.gov.uk, 2017).
It also needs to find a way of green packaging to replace plastic package.
Table 1: Environment analysis of Asos
(Source: Created by author)
Business transaction types:
Business-to-Consume-Here business organisation directly communicates with customers and
conducts the selling process with customer directly.Observing Asos’s online transaction
activities the researcher has deduced that the organisation’s operations can be categorised under
the B2C transaction.
Business-to-business -The manufacturer sells the product to anintermediary company, who
further sells the product to the customers (San-Martín and Camarero, 2014). The retailers that
purchase the goods from the wholesaler and sell it to the customer can be considered as such
type of intermediary.
Customer-to-customer-Here customer sells a product to another customer. Sometimes, online
sites avail some of their customers to sell the product on the same site such transaction between
the customers might be considered as the Customer-to-customer transaction (Zhu, 2015).
Customer-to-business-In certain cases, customers possess certain products or services that the
business organisations purchase from them (Mangiaracina et al. 2015). The recruitment
website’s activity of selling CVs to the recruiters might be considered as such type of
transaction.
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