A Critical Analysis of Knowledge Management in Amazon

A Critical Analysis of
Knowledge Management in
Amazon

Contents
Introduction................................................................................................................................3
Task 1.........................................................................................................................................3
Profile of Amazon..................................................................................................................3
Task 2.........................................................................................................................................4
SWOT analysis of the Knowledge Management System specifically at Amazon................4
Task 3.........................................................................................................................................7
Evaluation of four areas of KMVC and their support system................................................7
Task 4.......................................................................................................................................11
Conclusion................................................................................................................................11
Recommendations....................................................................................................................12
References................................................................................................................................13

Introduction
In today's business environment, innovative and inventive solutions to satisfy diverse
consumer demands are vital for organisations. In fact, the rivalry is stronger in the market so
that the technology which is both extremely creative and advanced must be adopted. These
techniques serve to provide the organisation with competitive edge. Moreover COVID 19 has
altered its consumer purchasing behaviour, because customers now rather than physically
visiting stores choose to acquire items and services online. Customers are given importance
in the present business environment, as in the areas of controlling the company's production
activity and connect to all commercial operations of a company. Managers and executives of
a company have recognised the importance of customer focus in the management and
operational structure of the company (Andriani and et. al., 2019). Customer decision-making
is called the entire process by which a consumer develops an interest in consuming a certain
product or service, until a desired product or service is purchased at local shops. The concept
or desire in the mind of a customer is created, following which purchases are made from the
open market. A short introduction and different applications for research technique are
included in this study report. Other than this, the results and conclusions are included in this
study report, as well as the literature analysis and a research-based evaluation of numerous
recommendations. Amazon is one of the most successful e-commerce firms worldwide, and
many people believe. Amazon determined from the very beginning that the user may simply
and rapidly experience its consumers' ability to locate what they desire (Centobelli and et. al.,
2017). But that was not enough. But that was not enough. The technology will add even more
value to the experience if consumers can fulfil their goals intuitively and personally. Amazon
Prime and Amazon pay have started to do this. It is regarded as the retail market leader,
which enabled such a variety of items to be accessible on a single platform. Different
information management theories were covered in this study, which are useful for companies
to respond effectively to market demand. It includes the need of management of knowledge
in order to get suitable results for companies. In the following report there are theories such
as the multi-perspective theory, the model of policy making and more (Chu, 2016).
Task 1
Profile of Amazon
An organization's manager formulates a number of rules linked to employee
development and growth that help retain people and motivate the organisation more

effectively in its aim. This report is being conducted in the Amazon environment. It is an
American technological multinational corporation located in Seattle, Washington, D.C. It is
mostly concerned with e-commerce, cloud, digital streaming and artificial intelligence.
Amazon is one of the UK's five largest corporations. Founded by Jeff Bezos in 1994, it
offered its services around the world. The product range also includes numerous types of
goods including Echo, Fire TV and Fire OS, as well as other services such as Amazon.com,
Alexa, and Amazon prime. Over 1,298,000 employees work with the firm effectively.
Amazon.com is a multi-million dollar company with many years of web-based services.
While it might be beyond the capability of most people, this does not mean that
individual should not take the model into account. Only consider how much more beneficial
web resources for business and learning may be if they just add a little Amazon brilliance to
the mix (Costa and Monteiro, 2016).
Mission and Vision of Amazon
Mission: "To give clients with the finest variety possible with cheaper price items,
making them more comfortable."
Vision: "To create a worldwide customer-centred firm in which customers may
discover everything they wish to buy online"
Task 2
SWOT analysis of the Knowledge Management System specifically at Amazon
Amazon is the largest online distributor worldwide and its success has prompted other
distributors of physicals, brick and mortar to go online. The online version of Wal-Mart is
frequently called because of its worldwide reach and impact and aggressive price methods. It
is a very important element. The management of knowledge may be complex. After all,
knowledge is an abstract entity that you cannot touch and that cannot be collected, recorded,
and organised rather difficult. It can thus be difficult to grasp how it might be breached and
converted into a beneficial resource (Giampaoli and et. al., 2017). However, new possibilities
will appear to increase efficiency, provide a better service and assist consumers effectively
grow their knowledge in a useful resource. In the contemporary business environment
consumers want to accomplish things fast without waiting for the aid of customer services,
which may make all the difference to this customer enhancement. This may make it
enormously helpful for your organisation to identify practical methods to make information
more accessible to clients (Hislop and et. al., 2018).