Journal of Production Economics

Running head: MARKET ANALYSIS
MARKET ANALYSIS
Name of Student-
Name of University-
Author’s Note-

MARKET ANALYSIS1
Table of Contents
Task 1...............................................................................................................................................2
Task 2...............................................................................................................................................4
Task 3...............................................................................................................................................6
References........................................................................................................................................9

MARKET ANALYSIS2
Task 1
The recent mobile brand that have been used in regular life is Samsung.
The communication mode that have been chosen for performing the marketing process is
advertising. Advertisements of Samsung mobiles have been all over televisions and newspaper.
Television have been one of the main mode of communication. Usage of both push and pull
strategy is used in the process (Alzahrani et al., 2017). It have been seen that the Samsung have
been pushing the products with the help of advertisement. Traditional advertisement have been
the key to this push advertising strategy. Celebrity endorsement have been one of the major
reason for the success that it has for proper management of the marketing have been affecting the
brand stature in a positive manner. Spot placements in major events have been one of the major
aspect that is considered in the advertisement section of Samsung. Samsung has also been
maintaining social media accounts for performing proper assessment of the trend analysis and
promoting their newly launched products. This kind of interaction in between the band and
potential clients have been initiating the system for pull strategy. There have been a large reach
for the advertisements for Samsung. They have a largest ACR footprint with 60% of the TV data
involved in it. Reaching new scales have been one of the major aspect that is to be considered in
the operational process (Iblasi et al., 2016). Reaching the missing millions have been one of the
major target of the advertisements. Another aspect that is to be considered is that proper
assessment of the product being launched is considered and hence this increases the acceptance
of the products that are being launched. This launching of new product will be having a better
aspect of performing better among the mass in case the products are well advertised. Reaching
out to the mass have been one of the major reason that have been bettering the sales of the
mobiles of Samsung. The main feature of the advertisements that are created are that they are

MARKET ANALYSIS3
highly innovative. With high innovation instilled in the advertisements that are present there
comes a seamless story that helps in better understanding of the entire functionality of the
mobiles that are manufactured. This is one of the main reason that the products are well accepted
by the mass. Samsung, in its advertisements tries to engage the customers emotionally with the
products (Linh 2018). They have been buying the service of the biggest stars for endorsing their
products, making the advertisements popular. Samsung have been using the good will of those
super stars as well. These visuals have been quite striking and eye catching and have been
influencing several buyers to choose Samsung mobiles over the other brands. Samsung have
been using moment marketing strategy for gaining acceptance of a higher volume of audience.
They have been gamifying the advertisements as well. Due to this aspect they have been able to
create animated models and use the same in their advertisements (Jamali, and Khan 2018). This
is one of the main advantage that they have received. Animated models have been increasing the
popularity of the advertisements and hence wise this increases the reach of the products.
It have been seen that Samsung have using the services of the biggest celebrities of UK
for endorsing their brand. England Rugby star Joe Launchbury, George Ford as well as Jonathan
Joseph have been acting as the brand ambassador of the brand in the campaign. I being a big
supporter of Rugby was highly influenced when I saw these superstars were a part of the
campaign and have been endorsing the brand. The latest advertisement of Samsung have been
highly impressive and have influenced my decision making process. It have been seen that the
advertisement have been highly advanced by the standards. The advertisement is seen marketing
Galaxy Note 10. The advertisement is of only 30 seconds. However, the preciseness of the
advertisement have been very high. The advertisement starts by demonstrating the S pen. After
this the location where the S Pen is kept is shown. This helps in understanding that the S pen will