Sustainable Management and Marketing of Tata Motors

LA TROBE BUSINESS SCHOOL
SUSTAINABLE MANAGEMENT & MARKETING (BUS5SMM)
Lecturer in charge: (Dr. Hernan Riquelme)
Cohort (Tuesday 10 AM City Campus)
Assessment 2
Student name:
.Student number:
Submission date:

Management
1
Content
s
Introduction......................................................................................................................................2
About Tata motors.......................................................................................................................2
Marketing strategy...........................................................................................................................3
Product strategy...........................................................................................................................3
Price strategy...............................................................................................................................3
Place strategy...............................................................................................................................3
Promotion strategy.......................................................................................................................4
Sustainable.......................................................................................................................................4
Sustainability principles...............................................................................................................5
Response by the company on the sustainability principles.............................................................6
Evaluation of the success.................................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

Management
2
Introduction
The aim of the report is to explore the concepts and understanding related to the sustainable
management and marketing. The sustainable management is created in application of the
sustainable practices with the different categories. In the growing automobile industry there is
need to manage the sustainability management as well as marketing. The report will talk about
the sustainable management and marketing of Tata motors. It includes the marketing strategies of
the company that shows the description of their products as well as strategies. Further, the
principle of the sustainable marketing as well as management practices within the company has
been done. In addition, it includes the response by the companies in identifying the principles of
sustainability. The evaluation of the success of the company’s marketing sustainable strategy has
been done in report.
About Tata motors
Tata motors Limited is considered as one of the largest automobile producer in the market of
India. The company provide the wide range of automobiles that include passenger cars, trucks,
vans, sports cars, construction equipment’s, and many others (Tata motors, 2019).

Management
3
Marketing strategy
Product strategy
Tata motors provide the wide range of product that include passenger cars, Trucks, Defence
Vehicles, utility vehicles, Commercial passenger Carriers and others.
(Source: Bhasin, 2019)
Price strategy
The prices of Tata motors are considered as marketing strategy of the company. The prices of the
company are generally affordable, due to which the customers of lower to high class can make
the purchase of products. The company provide the discounts to the customer that includes
special promotion, discount, and many others (Baker, 2014). This strategy is strong for the
company as because of this they are able to attain the profit in the market.
Place strategy
Tata motors strategy for the place is that it prefers to offer the products through extensive dealer
network covering the national as well as international markets (Rothaermel, 2015). The