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LB5230 - Supply Chain Management of Thomas Cook

   

Added on  2020-03-04

13 Pages3165 Words105 Views
Running Head: SUPPLY CHAIN MANAGEMENT1SUPPLY CHAIN MANAGEMENT

SUPPLY CHAIN MANAGEMENT2Table of ContentsIntroduction......................................................................................................................................2About the organization....................................................................................................................3Supply chain management at Thomas cook....................................................................................4Linkage of Literature and Travellife................................................................................................8Conclusion.....................................................................................................................................10References......................................................................................................................................11

SUPPLY CHAIN MANAGEMENT3IntroductionWith the advancement in technology and information system, many tourism industries haveevolved and modernized their infrastructure over the past few years. The competition in thetourism sector is forcing the tourism organization to come up with strategies that give them acompetitive advantage over other organization. Like for example, there has been a growth in theother forms of tourism like e-Tourism, e-Guides etc. which are attracting huge numbers ofcustomers worldwide and thus transforming the traditional forms of doing business. In additionto these technological advancements, one strategy that can help the tourism firms to increasetheir business competitiveness and be more effective is the tourism supply chain management.The main objective of a supply chain management is to help in the establishment of a linkbetween the value chain of the organization such that the end users i.e. customers get the bestexperiences of services and quality of products. Supply chain management consists of theintegration of various business processes from the suppliers to the end users the customers. Thiswork examines the supply chain management employed by Thomas Cook organization.About the organizationThomas Cook is a well-known tour and travel organization of the world. The organization wasestablished in the year 1841 with a motivation behind arranging ventures of train journey forentrainment purpose, especially in Sunday schools. In the year 1845, the company graduallydeveloped as a business for tourism by bringing together visits and travel packages. After its 100years of operation as an organizer of the tours, the organization was privatized by the year1972.Since its privatization the company undertook key business initiatives and with the supportof information technology products, innovation, and new destination management the company

SUPPLY CHAIN MANAGEMENT4became one of the popular tourism organization for the travelers across the globe (Thomas CookGroup plc Sustainability Report, 2012).By the year 2001 German Company C & T Tourist AG took over the Thomas Cook and formeda new organization named as Thomas Cook AG. Later by the year 2007 Thomas Cook UK Retailnetwork, My Travel plc, and Co-operative group all tighter went to a merger to form ThomasCook plc of today (Thomas Cook Group plc Sustainability Report, 2012).The company main motive is to provide world class experiences of tourism to the customers andthus makes use of customer centric policies. With the help of sound business marketingstrategies, great punch lines for advertisement, creative destination management and theutilization of information system the organization is able to have a positive growth over its 175years of establishment and provide memorable tourism experiences to the customers across theglobe. Through aggregate endeavors of different divisions, the organization offers alluring visitpackages for the clients, which incorporates safari, convenience, flight tickets, marinetransportation, entertaining things, and different business administrations. The organizationfacilitates with another anchor of travel specialists to pull in new customers for the visit packagesplanned (Thomas Cook Group plc Sustainability Report, 2012).Supply chain management at Thomas cookThe Thomas cook considers its supply chain management process as an extension of its business.The general framework of the supply chain management at the organization is given below:

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