logo

Human Resources As Capital Of Firm | Report

14 Pages3783 Words138 Views
   

Added on  2020-01-16

Human Resources As Capital Of Firm | Report

   Added on 2020-01-16

ShareRelated Documents
qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcManaging Human Capital andEntrepreneurship
Human Resources As Capital Of Firm | Report_1
Human Resources As Capital Of Firm | Report_2
Table of ContentsASSIGNMENT 1.............................................................................................................................3TASK 1............................................................................................................................................31. Executive Summary.................................................................................................................32. Company Overview.................................................................................................................33. Business Opportunities............................................................................................................44. Marketing Strategy..................................................................................................................65. Finances...................................................................................................................................96. Human Resources..................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES Books and Journals.............................................................................................12
Human Resources As Capital Of Firm | Report_3
ASSIGNMENT 1TASK 11. Executive SummaryFrom the report it could be evaluated that human resources are considered as capital offirm and thus it helps in improving the business functions. Thus, it is essential for entrepreneur toundertake effective resources and thus assess the available funding and human resources so thatcompetitive edge could be attained in market. Here, the organization has been selected is ThomasCook and thus it operates in travel and tourism sector which assesses that there is high boom intravel industry (Behery, Jabeen and Parakandi, 2014). Therefore, in order to attract target marketit helps business to launch new product or service so that target market could be attracted. Citedfirm introduces innovative product i.e. Travel Master Application that provides differentinformation about worldwide location so that tourists could be informed about new products orservices offered by firm. The identified product is being launched upon mobile application sothat more and more number of customers could be informed about available products andservices. It is essential for entrepreneur to have significant skills of HR planning so that skilledworkers could be selected in regard to expand the business operations in market. here,appropriate marketing plan has been prepared that helps in identifying the products or servicesbeing introduced by business in order to influence target customers. 2. Company OverviewThomas Cook Group Plc is a British global travel company that is listed in London StockExchange. Company was established in 2007 and group obtains number of tour operators andairlines based in UK, Germany and Belgium. Company provides wide offers to influence itscustomers so that they could be attracted towards firm. Here, Thomas Cook has been selectedwhich helps in providing tour and travel services in market. It has been assessed that ThomasCook has been operating in market from last several years and providing high quality services tocustomers in the form of tour packages, hotel booking, flight booking etc. There has been highgrowth and boom noticed in the tourism industry so that it is essential for firm to introduceinnovative products or services in market so that large number of consumers could be informedabout the products or services and thus influence customers towards firm (Chen, Yao and Kotha,2009).
Human Resources As Capital Of Firm | Report_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
MANAGING HUMAN CAPITAL AND ENTREPRENEURSHIP ASSESSESSMENT 2 3 3. Business Opportunities 4 4. Finance 9 6. Human Resources 11 7. Documentation Standards 13 CONCLUSIONS 13 1. Executive Summary
|14
|4181
|426

Managing Human Capital and Entrepreneurship
|18
|1737
|303

Key Roles and Responsibility of Marketing Function
|9
|764
|29

Develop Holiday Package Tour Operations Assignment
|1
|1649
|54

Tour Operations Management Trends
|17
|4368
|435

Organization and its Innovation History
|9
|2899
|33