Primary Data Collection in Hotel Industry

This presentation discusses the importance of primary data collection in the hotel industry, specifically in recruitment and interviews. It highlights the findings that suggest areas of improvement for medium-scale hotels. The presentation also includes references to relevant studies in the field.

ACADEMIC SKILLS

TOC
Introduction
Questionnaire
Interview
Finding
References

Introduction
Primary data collection is the source which is used by
scholar to gather present detail on the subject matter.
This aids the person in knowing more about the
subject and answering in specific manner

Questionnaire

primary data collection
Identify the source from where you got to know about the knowledge of
the job?
Advertisement 3
Consultant 2
Personal reference 1
Campus 1

Are you satisfied with the process of recruitment?
Yes 1
No 3

What impression do people have of medium hotel organizations in UK?
Satisfactory 2
Average 3
Unsatisfactory 2

Interview

How was the approach of management at the time of interview?
Interpretation- Two out of six people feel that their approach was serious at the time of interview.
One of them felt that the approach of the employer felt casual and three of them felt that their
approach was negative at the time of interview.

How many experience of years you have in this industry?
Interpretation- Out of seven people two of them had nil experience that is zero they were fresher
in this industry.
Three of them has experience of more then five years and two of the people has the most
experience among them and that is of 10 years.

What qualities does the employer look for in a candidate at the time of
recruitment
Interpretation- seven people was asked this question and one of them thought knowledge was the
most important for the employer, two of them thought that they were hiring on the basis of work
experience in the industry, one of them thought that discipline was their priority, two of them
though that it was the attitude towards working in a team and last one thought that they were
hiring on the level of optimism that the candidate had.

Findings
With the help of information and data that is extracted from primary data it tells the hotel of medium
scale in the industry that they need to improve their process of recruitment and their approach at the
time of interview. They must give clear guidance and indication so that they can possess the eligible
candidates. Questionnaires and interview method tells them that most of the people are not satisfied
with their services. Most of the people got to know about the job with the medium of advertisement.
So they need to focus on this approach more than other so that they can find out suitable employees
for the job. They had people who were freshers and they had people who had experience of their
line of work. They need to figure out what will be best for them.

References
Bontis, N., Janošević, S. and Dženopoljac, V., 2015. Intellectual capital in Serbia’s hotel industry.
International Journal of Contemporary Hospitality Management, 27(6), pp.1365-1384.
Gémar, G., Moniche, L. and Morales, A.J., 2016. Survival analysis of the Spanish hotel industry.
Tourism Management, 54, pp.428-438.