Lead and Manage Organisational Change Assessment 2022

Module 3
Term and Year: Term 2 2019
Qualification : BSB60215 Advanced Diploma of Business
Unit Code: BSBINN601
Unit Title: Lead and Manage Organisational Change
Assessment :
Task 1 Case study observation/ demonstration
Task 2 Case study observation/ demonstration
Student Name:
Student ID No:
Assessor’s Name: Svetlana Arutyunyan/ Andrey Loburets
Student Declaration: I declare that this work has been completed by me honestly and with integrity. I understand that the Elite
Education Vocation Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to these
assessment tasks.
Student Name:
Student Signature: Date:
Assessment submission (new) requirements
Please save this file as PDF format (include your name to the filename) before uploading onto Moodle.
Assessment deadlines penalty
It is expected that unless a simple extension, special consideration or disability services adjustment has been granted, candidates
will submit all assessments for a unit of study on the specified due date. If the assessment is completed or submitted within the
period of extension, no academic penalty will be applied to that piece of assessment.
If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late submission
of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy.
Assessment/evidence gathering conditions
Each assessment component is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student can only achieve
competence when all assessment components listed under procedures and specifications of the assessment section are
Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYS is
eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did Not Submit (DNS) will be
recorded.
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Principles of Assessment
Based on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered Training
Organizations (RTO) 2015, the learner would be assessed based on the following principles:
Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonable
adjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informs the
leaner about the assessment process, and provides the learner with the opportunity to challenge the result of the
assessment and be reassessed if necessary.
Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competencies held
by the learner no matter how or where they have been acquired and, (3) the unit of competency and associated
assessment requirements, and the individual.
Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirements covers the
broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with their practical
application, (3) assessment to be based on evidence that demonstrates that a leaner could demonstrate these skills
and knowledge in other similar situations and, (4) judgement of competence is based on evidence of learner
performance that is aligned to the unit/s of competency and associated assessment requirements.
Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparable irrespective of
the assessor conducting the assessment
Rules of Evidence
Validity – the assessor is assured that the learner has the skills, knowledge and attributes, as described in the module of unit of
competency and associated assessment requirements.
Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence enables a judgement to
be made of a learner’s competency.
Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work. This would mean that
any form of plagiarism or copying of other’s work may not be permitted and would be deemed strictly as a ‘Not Yet
Competent’ grading.
Currency – the assessor is assured that the assessment evidence demonstrates current competency. This requires the
assessment evidence to be from the present or the very recent past.
Resources required for this Assessment
 All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint
 Upon completion, ensure that you have completed your coversheet details, i.e. your name, student ID and signature. If these
details are not present, the assessment would need to be resubmitted again.
 The document is then required to be converted to PDF and uploaded to the student learning management system for
assessment.
 Refer the notes on eLearning to answer the tasks or any additional material will be provided by Trainer.
Instructions for Students
Please read the following instructions carefully
 This assessment is to be completed according to the instructions given by your assessor.
 Students are allowed to take this assessment home.
 Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided
with feedback on your work within 2 weeks of the assessment due date.
 Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will
be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.
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 If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
 Please refer to the College re-assessment and re-enrolment policy for more information.
Procedures and Specifications of the Assessment
You will be required to demonstrate skills and knowledge required to define campaign objectives; prepare an advertising budget;
You will be required to demonstrate the skills and knowledge required to develop a schedule for proposed advertising activities;
defining campaign objectives and preparing advertising budgets. You will also require to demonstrate communication skills to
question, clarify and report when creating an advertising campaign and technology skills to use a wide range of office equipment
and software to develop an advertising campaign.
Read all materials required for this assessment task: this procedure and the Bounce Fitness Simulated Business Corporate
Marketing Plan.
In response to the Bounce Fitness Simulated Business Corporate Marketing Plan (provided), you will develop a report.
 Defining the campaign objectives and preparing an advertising budget, which addresses all questions in this task.
 Defining a schedule for proposed advertising activities, which addresses all questions in this task.
 To demonstrate knowledge in defining campaign objectives and preparing advertising budgets.
 Discuss your completed advertising campaign to the class and assessor. You must consistently behave and present as if
this were an actual presentation to the CEO of Bounce Fitness.
Case study
Margaret House, CEO of Bounce Fitness and the Board of Directors are keen to have the four Centres registered with Fitness
Australia (www.fitness.org.au). They feel that standards required to be met as a registered fitness canter would not only ensure
the credibility of the organization in the eyes of the public but would provide goals for the Centre Managers and teams.
Registration will require meeting the Code of Conduct for the state in which each Centre is located and ensuring that all trainers
meet, or immediately undertake training to meet, certain standards. Information about the registration can be obtained by going to
the Fitness Australia website and clicking on the Register Your Fitness Business tab. The Codes of Conduct for each State are also
linked here if you scroll down the page.
The minimum educational qualification required by Bounce Fitness for all trainers is the Certificate III in Fitness Instructing and all
trainers must hold this to continue to work as a trainer of classes and individual clients. At this point in time, this has not been
consistently applied. In Cairns all are qualified, in Brisbane two (2) need the basic training, and in Melbourne there is one (1). It is
intended under the change management initiative that all trainers, once they have completed the basic training will continue to
pursue further training, the Certificate IV and Diploma, annually as personal development.
Bounce Fitness will pay for the training fees and other incidentals such as text book requirements and provide one (1) paid hour per
week for study leave. Bounce Fitness will also reimburse travel and accommodation for compulsory study attendance sessions.
You can get more information on this at the Fitness Australia website under the Fitness Careers / Get qualified tab.
It is expected that the change management process will be fairly smooth if adequate measures are taken and the process is well
managed. The major resistance will come from the three (3) trainers who do not have this qualification and have learned through
experience. That is why they do not have it now. They will also not want to participate in the further training initiative.
If the whole standardization process is not managed carefully, there is potential for dissatisfaction and all Centres may not comply
with the standardized procedures. This is a major concern for the Executive; hence your recommendations are crucial.
In essence, Bounce Fitness’ continuous improvement policy encapsulates the organization’s commitment to ensure that there is
systematic continuous improvement of its operations, management systems, training, life coaching and activities through
consultation with staff, clients, stakeholders and external experts
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In addition, the organization believes in the importance of quality to achieved sustained, profitable growth by providing services that
consistently satisfy the needs and expectations of its customers. This level of quality is achieved through the adoption of a system
of procedures that reflect the competence of Bounce Fitness to existing customers, potential customers and independent auditing
authorities. Apart from that, Bounce Fitness has planned its business strategy to:
 Open a new Fitness Centre in Perth within two years
 Existing Bounce Fitness Centres will continue to show an above-market return on investment through excellence of
facility, staff and operational management
 Invest greater time in customer relationship management and through continued provision of excellence in service and
equipment
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Task 1
1. You are required to identify strategic change requirements and opportunities for Bounce Fitness by discussing with a
Manager (your trainer would assume this role) the following:
 List the what are the strategic changes required Provide a brief review how this objective would enable the organization to increase its business performance
 Provide a brief review on the organization’s policies and procedures (including quality, continuous improvement,
customer service, Employee Assistance Program and personal development)
Demonstration/ observation checklist
Candidate’s name
Assessor’s name Svetlana Arutyunyan/ Andrey Loburets
Work activity Review and justify required changes with manager
Date
Bounce Fitness’ Quality
Assurance objectives
Provide a brief review how this objective would enable the organization to identify
performance gaps and strategic change requirements
a. To maintain an effective
Quality Assurance
System
(People &Technology)
In order to maintain good quality in business, the quality management system is a necessary
and powerful tool. The managers of Bounce Fitness need to leverage their Quality Assurance
system to increase their service quality and this can be done through certain approaches:
The quality assurance team those are solely responsible for maintaining the quality of service,
the people involved must be highly skilled and should know the importance of their job roles.
Material and Process the performance data from the suppliers to the manufactures, the tools
which are used in the fitness club must be of good quality which will provide good service to the
customers.
Good leadership leverages confidence within the organization and considers looking at the
requirements as skill sets for their employees.
b. To achieve and maintain
a level of quality which
enhances the Bounce
Fitness’ reputation with
customers
(People & Process)
Operations in business must have a strong foundation; the process must be looked after in order
to produce quality in the service so as to satisfy the customers.
Performance and evaluation standard mainly focuses on how to measure the business
performance and to define the goals and objectives set by the organization. It is necessary to
identify a meaningful metric in order to demonstrate that how the key processes are performing.
Focus on the improvements, the managers or leaders must aim at focusing on the business
improvements and should strategies to make things better.
Understanding the main cause and implementing the corrective actions would facilitate greater
opportunities for growth and there is reduction in the cost of poor quality.
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c. To ensure compliance
with relevant statutory
and safety requirements
(People & Structure)
In order to ensure compliance with the relevant statutory and safety requirements the followings
approaches are considered.
Arranging a meeting with the leaders or the managers of the organization in order to ensure the
policies and procedures are feasible, make sense to the employees of the policies and
procedures.
Determining the best format of the policies for the employees.
Making the procedures and policies best or easily accessible to the employees.
Setting particular deadlines for each procedures and policy to be acknowledged.
The set policies and procedures determines the employees, there must be better understanding
of policies. Automating this step could increase the efficiency.
d. To endeavour, at all
times, to maximize
customer satisfaction
with the services
provided by Bounce
Fitness (People)
To maximise the customer satisfaction with the service provided by the Bounce Fitness the
organization need to focus on the following activities:
Organization get only one chance to make a positive impression at initial stage there providing
good service to the customers is the most important step. “Give more and get more”.
Customer loyalty, the main goal must focus on creating customer loyalty, it can be endeavoured
by providing offers and remembering special occasion like birthdays and anniversaries.
Getting feedback and using those feedback as advantage, Bounce fitness can use feedbacks
son as to improve their service quality.
Prepared by
Student’s Name
Student’s Signature Date:
Management Approval Approved Disapproved
Management’s (Trainer) Name Svetlana Arutyunyan/ Andrey Loburets
Management’s (Trainer)
Initials Date:
2. Consider any patterns or trends that may impact the fitness industry (use the PDF document labelled Fitness
Australian’s published reports to support your discussions). Please ensure that answers include numeric (use of
percentages or numbers) content along with your explanation.
a. Past and project growth
in the number of fitness
instructors
The number of fitness instructors in Australia from 2015 to 2019. According to statista research
department in 2010 the total number of fitness instructors in Australia was around 23 thousand.
In 2025 the total number of instructors in 2015 was 32,430. But in 2019 the number of instructors
has been increased to 35,500. It can be seen that the number of fitness instructors are
increasing over the years. The scope and growth for fitness clubs are increasing in Australia
over the years.
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