Leadership and Innovation in Organizations - PDF
Added on 2021-04-17
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Running Head: INNOVATION AND LEADERSHIP 1Integrating Management: Innovation andLeadership at Uber
INNOVATION AND LEADERSHIP 2Table of ContentsThe Business Case for Innovation................................................................................................................3Leadership Challenges.................................................................................................................................3Poor Corporate Culture...........................................................................................................................3Contractor Relationship with Drivers.......................................................................................................3Innovation Challenges.................................................................................................................................3Rideshare Rating System.........................................................................................................................3Technological Innovation.........................................................................................................................3Uber’s Surge Pricing.................................................................................................................................3A Framework for Innovation........................................................................................................................3Conclusion...................................................................................................................................................3References...................................................................................................................................................4Appendices..................................................................................................................................................5
INNOVATION AND LEADERSHIP 3The Business Case for Innovation Innovation and leadership are two important components for an organization as it supports itsgrowth and success. In an organization, combination of innovation and leadership influences theemployees to generate innovative ideas, services and products. In this practice, the major role isplayed by the innovation leader. Each and every organization needs to set some priorities fordeveloping innovation and leadership in its working environment (Adams, 2006). For thisdiscussion, Uber Corporation is chosen here that is using continuous innovation to staycompetitive in taxi and transportation industry. Uber is the organization with higher technologythat has started its business operations in the year 2009. This company is operating its business indifferent areas such as food delivery, ridesharing and transportation network. Currently, Uber isrunning its business activities in more than 55 nations and headquartered in San Francisco,California (Uber Technologies Inc., 2018).Innovation has been playing a vital role in the growth of Uber since its establishment. It can benoted from the fact that it is connecting transportation sector with the information technology asits platforms can be used through its mobile applications and websites. There are some factorssuch as market trends, evolution in transportation and competition, which led Uber to prioritizeinnovation in its operations. The company used innovation in different forms like shared value,new technology or ride sharing. In addition to this, Uber is adopting innovation to provide abetter and affordable ride experience that cannot be provided by traditional taxies. It aligns itsbusiness model with innovative practices, so that they can increase profits and improveexperience of both passenger and driver (Casadesus-Masanell, Makenzie and Didiomov, 2015). Leadership Challenges Leadership is the process or action of leading a people’s group in an organization. This is a termthat shows the ability of firm’s management to establish and attain challenging objectives, takeappropriate actions, deal with the competition and motivate other people to perform effectively.Working as a leader can be really rewarding, but it can also be very tough. Leadershipcontinuously presents challenges to the leader and whole organization. These challenges are anindication to grow to another level, to examine and enhance the process (Jordan, 2017). Underthese situations, the leaders need to show that they can attain something, which is complex or
INNOVATION AND LEADERSHIP 4even impossible. The leadership at Uber is beginning to attain something complex to imagingduring past few months of boardroom infighting and scandal (Christensen, Raynor, andMcDonald, 2015). Apart from this, the organization is facing various leadership challenges,which have adverse impact on the brand image of organization. The leadership challenges toUber are stated below; Poor Corporate Culture In this context, it can be stated that corporate culture is directly linked with the brand reputationof an organization. It has been found that Uber has a poor corporate culture, which is continuedunchecked by leaders for several years. In February 2017, an employee of Uber blasted thecompany over sexual harassment and endemic sexism. This was the major reason that ended theduration of Kalanick. The corporate culture of the company has become wicked under constantpressure. The leaders at Uber were unable to manage its culture and employees that has affectedits brand reputation adversely. In the past years, employees were engaged in harassment actswith the colleagues. Currently, a former employee Susan Fowler exposed to media that she wassexually harassed by her colleague (Latham, 2014). To overcome this leadership challenge,current CEO of Uber needs to adopt visionary leadership and improve its corporate culture.Implementation of this leadership style will assist the leaders in establishing a supportive andinspiring culture in the organization. Through this, Uber will grasp how to revitalize the teams ofemployees far from its headquarters and readdress the attention to future. Contractor Relationship with Drivers In addition to this, another leadership challenge at Uber is that organization is adopting acontractor relationship with its employees and drivers. The major problem is that company hasexecuted contractor relationship with its drivers. This is the primary issue, because company isbreaching the rights of drivers by seeing them as drivers only, not as actual employees. Becauseof this, drivers were not able to use their employee rights. The leaders of Uber were not takenthis issue seriously and they have not taken any action against this. The deactivated drivers of thecompany had filed a case of unfair dismissal against Uber. The employees of the companythought that the actions of company are not justified and they are not included in the decisionmaking process of company (Taylor, Cornelius and Colvin, 2014). Top management did notinclude its employees and drivers in decision making process that led them to dissatisfaction and
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