Leadership and Management

Leadership and Management

Cover content
• Executive summary
• Key criteria
• Elements not consider while selection
• Score of candidates
• Best fit candidate
• Vision, Mission and values of company
• Suggestion for development plan
• References

Executive summary
Bia Blasta Snacks is engaged in number of business activities such as;
manufacturing, marketing and distributing snacks foods in Ireland and UK as
well. But in coming time period, sales of an organization is fluctuating which
resultant into declining over past few years. Thus, company is getting
enforced to obtain new emerging markets for improving their conditions. As a
result, Board of Directors and CEO have created a new position of Director of
strategy, Marketing and Public relations.

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Therefore, company have identified three major candidates for this position by
analysing their leadership, managerial experience and strong credentials.
Although, all the three have gone through lengthy conversation with HR
director in September. Hence, main objective of this presentation is to identify
best fit individual for the position of Director of Strategy, Marketing and
Public relations by considering necessary elements. Mainly, whole
presentation will cover indispensable information about three of the
candidates by comparing them with each other in better manner.

Key criteria of selection
Leader of strategy designer, marketing and maintaining public relations must
have multiple talented by having sharp mind in order to make quick decision.
In fact, a person must have the quality of managing resources which is
available at workplace by satisfying the needs of customers as well as
employees too. It means, high range of experience is requisite for this position
due to availability of lots of responsibility which are not easy to handle or
manage.

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Therefore, some of the necessary knowledge, skills and attributes for Director
of Strategy, Marketing and Public relations are-
Key skills,
knowledge
and
attributes
Justification Rate
Must have
necessary
qualificatio
n and
experience.
If a person is not having qualification or experience then
he/she is not go for further procedure in selection criteria. It
means, eligibility of a candidate is foremost skill that is
required for this position.
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Capabili
ty of
acting as
a CEO
or
director
There are few people who is not having the way of director living,
way of talking and its overall personality for attracting others
towards their position. In fact, staff members respect the position
which is gain by an individual with their personality which is
required for candidate.
10
Must
have
knowled
ge and
understa
nding of
marketin
g and
retailing.
If a person is going to direct or lead the marketing team of an
organization than he/she must know the meaning of marketing for
making effective plan in order to attain certain objectives.
10

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Must aware
and
understandin
g about the
technique of
strategy
designing
Business activities are totally based on the strategy which is designed
by top leaders. Therefore, candidate must know the technique of
making strategy for assisting entire staff members towards specified
target.
10
Need to have
knowledge
about public
relations and
it’s significant
for
organization.
Customers play a major role in the success of an organization because
they are responsible for final consumption of product. Thus, it is
essential for organization to maintain positive relations with whole
society for improving their goodwill as well as enhance sale
performance by seeking attention of distinct clients.
10