Leadership in IT Project Management

1Running head: LEADERSHIP IN IT PROJECT MANAGEMENT
ITECH 7401
LEADERSHIP IN IT
PROJECT
MANAGEMENT
Port Fairy Caravan and Camping Park
Case Study

2LEADERSHIP IN IT PROJECT MANAGEMENT
Table of Contents
Introduction and description of project background........................................................................3
Description of project objectives.....................................................................................................4
Description of the current situation and SWOT analysis of the park..............................................4
Outline of the problem.....................................................................................................................6
Analysis of Critical assumptions and constraints............................................................................7
Options analysis and recommendations...........................................................................................8
Financial analysis...........................................................................................................................10
Preliminary project Scope..............................................................................................................11
Budget estimation..........................................................................................................................13
Schedule estimation.......................................................................................................................14
Potential risks.................................................................................................................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................19

3LEADERSHIP IN IT PROJECT MANAGEMENT
Introduction and description of project background
This particular report will discuss the project based on the case study of ‘Port Fairy
Caravan and Camping Park.' It also discussed the problem statement identified in this project and
both the critical assumptions and constraints identified to complete this park related project
(Kerzner & Kerzner, 2017). Apart from that, it also discussed the initial project requirements,
budget and schedule estimation, as well as the potential risks, identified to complete this Fairy
Park project. Also, it also discussed the evaluation of different project management
methodologies that are needed to complete any particular IT projects and its strategic alignments
to achieve the organizational goals (Schwalbe, 2015).
The Port Fairy Caravan and Camping Park is mainly located in the coastal region of Port
Fairy which is mainly known as the jewel in the crown from the South West region. The main
focus of this project is to evaluate and analyse both the Port Fairy Caravan as well as the
Camping Park Pty Ltd e-marketing strategies. Apart from that, it also discussed regarding
various evaluation techniques that mainly used for examination and audit of all present e-
marketing channels including network site posts, network notice boards, online bulletins, a
portable application, promoting via web-based networking media destinations and Google
(Larson & Gray, 2017). For the e-marketing channel, the assessment ought to incorporate a
report enumerating changes in appointments, correlation with contenders, ROI, and a lot of
suggestions. The assessment will require information to help discourse and discoveries in Port
Fairy Caravan and Camping Park Pty Ltd;it will be accomplished through overviews of
vacationers, audit, and assessment of appointments and money related records. The defined
budget and duration of this Port Fairy Caravan and Camping Park project are $145,000 budget
and three months (12 weeks) time to complete the whole project.

4LEADERSHIP IN IT PROJECT MANAGEMENT
Description of project objectives
To complete this project, some of the objectives for the analysis and evaluation of Port Fairy
Caravan and Camping Park Pty Ltd project are discussed below:
 To evaluate and analyze various Port Fairy Caravan and Camping Park Pty Ltd e-
marketing strategy
 To identify multiple challenges faced by South West Advertising Inc focusing on the
development and evaluation of the e-marketing strategies
 To analyze the five-stage approach in order to evaluate the e-marketing strategy based on
the time frame parameter
 To determine the most impactful and economical approach for reviewing the Port Fairy
Caravan and Camping Park e-marketing strategies
Description of the current situationand SWOT analysis of the park
As an e-marketing expert from South West Advertising Inc, I was appointed to review
the current e-marketing strategies used by Port Fairy Caravan and Camping Park Pty Ltd to
identify which will be the best strategies to improve their business growth (Fleming &
Koppelman, 2016, December). In order to do the same, various available e-marketing strategies,
all marketing channels, advertisement on social media channels are investigated and reviewed.
However, being a top-priority project, it was determined to complete this project within the three
months time span. To complete this project, the project sponsors Bob Sugar, Rod Tidwell,
selected another member Dorothy Boyd to manage the internal IT plan of South West and Avery
Bishop to manage the Port Fairy Caravan and Camping Park business. However, to complete this
project successfully, I was assigned as a project manager where my main focus of work is to
increase the customer’sbase to avail their luxury accommodations option in vacations in Port
Fairy coastal hamlet. Apart from that, as a project manager, below is the SWOT analysis of Port
Fairy Caravan and Camping Park Pty Ltd done to complete this project:
Strengths Weakness Opportunity Threats
:In the whole coast :To discuss the The opportunities :The main threats facing

5LEADERSHIP IN IT PROJECT MANAGEMENT
hamlet of Port Fairy,
there are numerous
green spaces and parks
in each side of the
Moyne River including
different beautiful
botanic gardens
(Heagney, 2016).
However, the park also
has an extensive system
of pathways covers
farmland regions of
entire Port Fairy and the
seaside territories of
Moyne River. Inside the
urban regions towards
the downtown area,
different ginnels and
streets give great access
to the different green
spaces and Parks. Apart
from that, the park has
the facility of camping
in Riverside and also
has the cabin facilities
to stay and explore the
surroundings of Port
Fairy. It has the park
facilities to hang out
with families and being
a pet-friendly park; the
family is allowed to
come with their pet
animals (Turner, 2016).
weakness of this part,
the first point highlights
regarding of all green
spaces and parks are not
having resident
associations and friends
much interested in
future development.
Moreover, it also has
only a few bridleways in
the whole project area to
offers different activities
like mountain bike
riding and suitable horse
trails.(Yang, Huang &
Wu, 2011) To discuss
the weakness of this
park, it also discussed
both designated sites
and wildlife habitats
required to have better
links with each other to
attract more customers
including teenagers,
child, etc. Apart from
that, train
administrations are poor
with just two lines with
few stops (Milosevic &
Martinelli, 2016). One
course has stops at
Regent Street, William
Street and Port Fairy
War dedication stations
discussed regarding the
Port Fairy Caravan and
Camping Park include
creating ore youth
arrangement at key
areas all over the green
passageway in the
existing Parks and
additionally green space
that helps extensive
nearby neighborhoods.
Park size and area inside
is basic to keep away
from potential clamour
annoyance (Kerzner,
2017). Though, the local
community involvement
develops better picture
as per the needs of
different parks as well
as green spaces by
ensuring the more
effective and efficient
uses of different
available resources. The
development of wide-
ranging routes for both
horses riding and
cycling in the whole
park areas are identified
as opportunities for park
development. Apart
from that, they also
have the opportunity to
by Port Fairy Caravan
and Camping Park is the
increase of locality in
Australia which directly
increasing the building
land. However, the
increasing of building
land becoming threats to
maintain this large park
area. It also faced
threats due to an
increase in dumping,
poaching, vandalism,
and other different
pollution as well as anti-
social activities within
the park areas (Joslin &
Müller, 2015). Apart
from that, vulnerabilities
of future subsidizing for
Parks and Countryside
particularly the same
number of the
administrations are not
statutory and inabilities
to impose laws because
of lacking in
empowerment and
available resources are
some considerable
threats in park
development ( Browne,
Dreitlein, Manzoni, &
Mere,)

6LEADERSHIP IN IT PROJECT MANAGEMENT
and subsequently
Regent Street, William
Street, and Earle road
stations. The last two
stations offer access
toward the east and
upper east segments of
the venture territory yet
a reasonable walk is
involved.
work Australia
Government to develop
various schemes
regarding the launching
of electric scooters for
disabled visitors. The
cycle hire counter also
needs to increase and
need to have camped in
short distances within
the park (Heldman,
2018).
Outline of the problem
The main purpose of this project is to develop appropriate marketing strategies to
increase customer inflow mainly in festival time like winter weekend parties and summer
vacation events. Moreover, the problem statement of this project is to identify the main reason of
decreasing the visitor’s number and the appropriate techniques required to implement in-park
marketing strategies which help to attract more customers ranging from child to older people
(Too & Yap, 2017). Apart from that, the problem identified in park development is related with
the diminishing in temperature, the alteration of an urban surface to incorporate progressively
vegetative spread and lighter, lower albedo surfaces will likewise decrease vitality utilization,
ozone exceedances, and impending natural and human wellbeing impacts related with large
amounts of ozone. The problem statement of Port Fairy Caravan and Camping Park discussed
regarding not having uniformly distributed green spaces in all riversides which leads to
infeasible campsite layouts for marketing. It also discussed regarding the less number of
motorized boats and covering very less distance of rivers are also become a problem in the
advertisement for the attractive marketing park to attract more visitors (Burlingame, Carr &