Business Report on Port Fairy Caravan and Camping Park

Running head: BUSINESS REPORT
Port Fairy Caravan and Camping Park
Name of the Student:
Name of the University:

1BUSINESS REPORT
Table of Contents
1.0 Introduction/background............................................................................................................2
2.0 Business objectives....................................................................................................................2
3.0 Current situation and problem/opportunity statement...............................................................3
3.1 Current Situation....................................................................................................................3
3.2 Problem/opportunity statement..............................................................................................4
4.0 Critical assumption and constraints...........................................................................................4
5.0 Analysis of option and recommendation...................................................................................5
6.0 Preliminary project requirements..............................................................................................5
6.1 Project justification................................................................................................................5
6.2 Project characteristics and requirements...............................................................................6
6.3 Summary of the project deliverables.....................................................................................6
6.4 Project success criteria...........................................................................................................6
7.0 Budget estimate and financial analysis......................................................................................7
7.1 Financial analysis...................................................................................................................7
7.2 Budget estimate.....................................................................................................................7
8.0 Schedule estimate......................................................................................................................8
9.0 Potential risks...........................................................................................................................12
Bibliography..................................................................................................................................13

2BUSINESS REPORT
1.0 Introduction/background
Port Fairy Caravan and Camping Park is being located into the coastal hamlet of the Port
Fairy, and it is identified as jewel into crown of South West. The business case is based on
Maguire’s e-promotion in favor of the Camping Park which is included posts on the community
website, notice boards, mobile application and others advertising into the social media sites. It is
done to review the e-marketing of the park so that the park patrons are attractive towards the
park environment.
2.0 Business objectives
The business objective of this Park is managing its e-marketing evaluation scheme. It is
based on analyzing as well as evaluating the marketing strategy of the park. E-marketing
channels used for e-promotion of Maguire are included changes into bookings, return of
investment (ROI), and compete with the competitors and others. The management of the park
believed that the e-marketing and e-promotion of the park should take three months (12 weeks)
to complete the project with an estimated budget of $145,000. The contingency reserve of the
budget plan is around 10%. A project report is prepared to review into the digital presence plus
messaging of the project approaches. The report on financial and budget analysis is presented to
the key stakeholders for its new marketing strategies evaluation. The Caravan and Camping Park
should provide advanced amenities as well as facilities to the caravans so that they can stay
overnight into allocated places. Through its e-marketing strategy, they can meet with growing
demands of park patrons, quality as well as safety norms. The market segment of the park is
families, international tourists, and young people in addition to senior citizens.

3BUSINESS REPORT
3.0 Current situation and problem/opportunity statement
3.1 Current Situation
The strengths of this Caravan and Camping Park in Port Fairy are that it attracts the park
patrons in love of festivals like winter weekend events. It is offered with vacationers with
accommodation options for target people. It is provided powered as well as non-powered sites
for the campers.
The weaknesses of this park are that it is not having any current marketing strategy so
that it can promote their luxury facilities of their park to the customers those are desired to visit
the place.
The opportunity of the park is research on the customers as well as competition. They are
required to understand its internal and external business environmental factors.
The threat is that they are other parks those are providing similar facilities to the
customers so that they are facing competitions in the same market.
Strengths1.Loveoffestivalslikewinterweekendevents2.OfferedwithvacationerswithaccommodationoptionsWeaknesses1.Notpromoteluxuryfacilitiesofpark2.LackofonlinemarketingstrategesOpportunities1.Marketresearchonthecustomers2.UnderstandtheenvironmentalfactorsThreats1.Facingcompetitions2.Similarfaciltiesprovidedbyother