This case study discusses the challenges faced by Astratech Communication International (ACI) in terms of growth and profitability. It explores the issues with the company's focus and weak business systems, as well as the CEO's decision to implement a task force to address these challenges. The case study also highlights the decision to lay off employees and the impact it had on the company's image and value. Recommendations are provided for improving the quality and addressing the challenges in a more effective manner.