Leadership and Motivation Techniques for Sports Direct: An Organisational Behaviour Analysis

This report analyses how leadership can inspire and motivate staff members in Sports Direct to improve performances and frame the aspects with effective models, methods and techniques. It also discusses contingency leadership theory, Maslow's hierarchy of needs theory, and motivation techniques such as gamify and incentive.

2 – Organisational
Behaviour

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explaining the Leadership can inspire and motivate staff members...........................................1
Models, methods, techniques......................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Sports Direct is a sport retail company located in Shirebrook, United Kingdom was
found by Mike Ashley in 1982. Company deals with the biggest brands for the category of men,
women and kids clothes, footwear and accessories. Organizational Behavior is a study for
academics of people interacting within groups and it applied primarily to make business operate
effectively. The report will explain How Leadership can inspire and motivate staff members to
improve performances and frame the aspects with effective models, methods and techniques.
MAIN BODY
Explaining the Leadership can inspire and motivate staff members
Leadership is the capacity of a company's management which helps to set goal and
inspire others to achieve it by performing at the highest level. The Leadership can motivate and
inspire staff members with a responsibility by raising and maintaining morale and make
employees to understand the value leader's contribution in the business, aims to achieve
common goal (8 LEADERSHIP QUALITIES TO MOTIVATES AND INPIRESTEAM YOUR
TEAM, 2021) Leadership qualities that can help Sports Direct to inspire and motivate teams: Provide a vision and purpose- Leaders create an respiring vision for the employees to
look forward and give purpose to the team. Through setting achievable and realistic
visions, Leaders work with the team towards achieving goal. By sharing past-experience
and personal stories leaders of the Sports Direct inspires, interpret and motivate the
employees which clarify the purpose of the work and achieving goals. For example
leaders of Sports Direct shares relatable stories to evaluate and explain vision to the
team-members which makes them less of a separate entity. Set clear goals- Leaders set clear goals by setting strong communication and make
employees compatible enough to attains and complete the project. Clear set of goals help
employees with the clarity in the aim which enhance their performance and achieve the
goals in effective manner (Novak, Zarubinska and Perederii, 2017). Leaders of Sports
Direct lead the team members by the examples which gives clarity to the employees and
inspire them to work with dedication. For example: To produce productivity Sports

Direct 's leaders make sure the agreements of the team members in achieving goals and
deadlines which make them feel more involved in their work.
 Encourage team work- Leaders encourage team members by stressing the importance
teamwork and connection of individual's goal and team-goal by linking performances.
Leaders help employees to stay positive and optimistic which evaluates and improves
their work performances. There motivations leads them to effectively and efficiently
achieve the goal of the organization (Fallatah and Syed, 2018). Leaders empower the
team-members by give praise and rewards for inspiring the team-work in the company.
For example: Sports Direct's leaders interpret to by motivating and encouraging the team
members in achieving goals and deadlines which make them feel more involved in their
work.
Models, methods, techniques
Leadership theory
Contingency Leadership theory- In contingency Leadership theory, leaders considered as part
of a complex system which changes constantly. This approach helps in maintaining control in the
organization in the best possible way as effective organizations might tailor the planning,
organizing, leading and controlling to the particular circumstances and resolve issues efficiently.
The art of leadership is useful to manage relationships in the company between people so
that it leads positive environment and good working conditions in the company.
For example: In case a manager facing a situation with an employee of the organization,
regularly showing up late to work, manager can give notice to that employee (Kalsoom, Khan
and Zubair, 2018). A manager could have a written protocol in which allows taking action in
such condition.
In the real world situations, Sports Direct's leadership helps to lead employees by taking
actions which helps them to achieve goals. Sports Direct's leaders set clear goals with a vision
by motivating employees and guide them through work.
Motivation theory
Motivation theory is a study which state an argue that different people are motivated by
different things and derive a person to work toward particular goal. Maslow's hierarchy of needs
Theory is a most effective motivation theory in every type of business and industry.

Maslow's hierarchy Theory
Maslow's hierarchy of needs Theory stated that employees will be motivated when their needs
are fulfilled. This motivation theory have steps as needs starts from very basic needs from lowest
level and keeps moving up when those needs of employees get fulfilled. Steps of Maslow's
hierarchy's motivation theory are as follow: Physiological: The physical survival is the necessities of human beings such as water,
food and shelter(Abba, Yahaya and Suleiman, 2018). Safety: Protection is next top most need from the threats, deprivation and other dangers
of the surroundings Social: Belonging, friendships and love is essential for everyone to maintain social
relations which leads a happy live to everyone. Self-esteem: Self-esteem is a need for respect and recognition of every individual.
 Self-actualization: Personal development and learning opportunities are the needs of
individual human-being which includes fun, creative and challenging work are the part
of self-actualization. This highest level need which can be aspire by human beings.
This module help leaders of Sports Direct's to bench-marking theory as it helps to identify the
need of employees and fulfill them as per required for a situation to keep them highly motivated
so that they can contribute happily in achieving goal of the organization.
Motivation techniques
Motivation techniques helps to Creating a positive culture by gamify and incentive ease
the accomplishment of new strategies by management as it generates adaptability which enhance
the growth of Sports Direct's.
Gamify and incentive- Gamify and incentive helps in Creating a positive culture is a technique
which help employees and other persons of the organization to keep motivated (ERKE and et.al.,
2019).. Positive environment created by gamify at the working place helps to motivate the
employees which ultimately improve the performance of employees.
Sports Direct' leverage employees natural desire by allowing them for socializing,
learning the mastery and provide incentives to keep motivated its employees. This technique
helps company to achieve its goal.

CONCLUSION
Above report is concluded that leadership can inspire and motivate staff members by
taking initiatives such as provide a vision and purpose and set clear goals for them. In addition,
report explained contingency leadership theory which helps to manage planning, organizing,
leading and controlling. Maslow's hierarchy of needs theory is a most effective motivation
theory t keep people motivated by different things and gamify and incentive helps in creating a
positive culture.

REFERENCES
Books and Journals
ERKE, V. I. and et.al., 2019. The leadership problem and style of managing the pedagogical
staff of pre-school educational organization. Revista ESPACIOS. 40(08).
Novak, V., Zarubinska, I. and Perederii, V., 2017. The influence of the manager’s leadership
qualities on the enterprise personnel activities. International Scientific Journal of
Universities and Leadership. (4).
Fallatah, R. H. M. and Syed, J., 2018. A critical review of Maslow’s hierarchy of
needs. employee motivation in Saudi Arabia. pp.19-59.
Kalsoom, Z., Khan, M. A. and Zubair, D. S. S., 2018. Impact of transactional leadership and
transformational leadership on employee performance: A case of FMCG industry of
Pakistan. Industrial Engineering Letters. 8(3). pp.23-30.
Abba, M., Yahaya, L. and Suleiman, N., 2018. Explored and critique of contingency theory for
management accounting research. Journal of Accounting and Financial Management
ISSN. 4(5). p.2018.
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