Leading and Managing Change

LEADING AND MANAGING
CHANGE

INTRODUCTION
• Change is a process which help the organisations to reform and rebuild their
strategies and operations so that they can remain competitive in the market and can
ensure its survival over a long period of time. This will help the company to reduce
their costs and increase the efficiency with which they perform in the market. This
report is based on House of Fraser which is a British department store group with its
54 stores located across the UK and Ireland.

INTRODUCTION TO THE CASE STUDY
ORGANISATION
The chosen case study for this task is “House of
Fraser”. Here, investor is planning to invest the
huge amount of capital to start the new mini-
chain business which will be known as Frasers.
The founder of the company is Huge Fraser and
James Arthur. The headquarter of the company
is located in London, United Kingdom.

APPLICATION OF FORCE FIELD
ANALYSIS
Force Field analysis is the model which can be adopted by the business organisation
for the purpose of doing evaluation through which analysis can be done easily. Driving
force are helping in adopting any of the changes which can help company to
accomplish their target. While talking about Resisting forces, it tells about the barriers
which comes across while adopting the changes.