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Change in Human Resource Department of a Company

   

Added on  2020-12-10

14 Pages4195 Words465 Views
LEADING ANDMANAGING CHANGE

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Explanation of 'White Water Metaphor' for NOKIA..............................................................12. Reason for the shift of Nokia from Calm water to White Water............................................43. Main implications of the change in Human Resource Department of company....................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONChanges in business is indispensable part of a company as there are many forces, whichleads and influences the functions and operations of an organisation. It is very important to keeppace with changes as it leads to serve an easy functioning as well as impactful strategies forboosting up their business to lead in market and sustain in a leading position as compared toother competitors. In this report, the concept of leading and managing changes will be discussing wherebusiness profile of Nokia is going to be explain and along with this, preparation of firm for allthose uncertain changes which can be obstacles to the organisation's growth (Cameron andGreen, 2015). Apart from these, weaknesses of this firm will be depicted to drive towardschanges.TASK 11. Explanation of 'White Water Metaphor' for NOKIANOKIA is known as the multinational telecommunication, consumer electronic andinformation Technology Company, which was started in 1865. Nokia is considered to be a majorcompetitor in the mobile telephone industry that had led to the development of GSM, 3G andLTE standards and presently, it is known as the best and largest vendor of Cellular Phonesworldwide. With the emergence of change in the telecommunication sector, other major competitorssuch as SAMSUNG, APPLE worked towards bringing some new innovations and a shift from3G to LTE in markets and developing smart phones which can access many other smart featuresapart from just dialling numbers and capturing photos. Change Management is regarded as all those methods or approaches which are used forpreparing as well as supporting all those individuals, teams and companies for in bringingorganisational changes. Changes can be in many perspectives such as evolution of technology,reviewing of process according to dynamic alteration in market. As Nokia also faced manychanges and made strategies in order to survive in a successful manner. As the lack of stability and predictability in surrounding demands strategies that are madefor adapting to that changes. White Water Method includes the strategies or changes which hasto be made in accordance to the unstable atmosphere of markets. Nokia was competing in white1

water scenario which was completely unstable. Change is regarded ot be ocntibousbecause the3demands of customer in particular market is indefinite and changes with respect ot many factorstherefore every organisation has to work upon this to satisfy them.With the change in the global trends, the company focuses on providing video calls andinternet services, which were liked by the mobile users. Around 2005, Nokia had about 32percent of market share in the industry, which was tended to be reduced due to incapability ofaccepting changes and remained obsolete which lead to reduce their customer switching overother competitors in order to achieve more new services (Nokia market share growth flat in2005: IDC, 2006). Change is regarded to be continuous in the market of electronic devices asdue to globalisation, demands of customer for advanced technology maximises every day whichforces the company to introduces advanced technology in order to compete with competitors inmarket.Apart from these, there were several other reasons which lead to downfall of NOKIA as aleading company in market due to following reasons, one of the leading competitors Apple leadto redefine the term of smartphones with a feature of touchscreen and also Blackberry introducedemail services. With the adoption of android, competitors proved that for customer’s softwarematters more than the hardware. Nokia was very slow to respond these demands and decided tonot to accept these changes. In addition, other competitors such as SAMSUNG came with budgetfriendly phones that have similar features and a long battery backup, which were preferred moreby customers. Their lack of innovation and rigid nature for not accepting changes made them tosee the downfall of their career in market in which at last they sold themselves to Microsoft. Earlier Nokia was selling under a calm sea but after a while with new change adaptablestrategies they decided to return in market. Some of the growth drivers which this organisationfocused for planning such an effective tactic were concentrating in dynamic forecasting ofcustomer's demands; smooth functioning of the applications in a handset; the rise in disposableincome for all middle class buyers; depiction of status through mobile phones and tablets insociety and the increase in competition by new entrants are regarded as the growth opportunityfor Nokia in order to succeed in the market.The changes which are occurred due to revolution in technologies and the shift ofpreferences regarding features of a cellular phone among customers were completely unplanned.2

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