Leadership Theories and Servant Leadership Style in Starbucks

This assignment explores leadership theories, reflective questions, and the management of Starbucks. It discusses the overview of servant leadership style, challenges, critical evaluation of Kevin Johnson's leadership style, and recommendations for improvement.

Leading Business
Organisations

INTRODUCTION
Leadership is
the process with the help of which it will be possible to influences or changes the mindset of
other people in the way in which the leaders wants to change. The success of a company also
depends upon the leadership style selected, knowing about the most effective type of leadership
style, knowing about the needs and perceptions of their employees and many more (Alade and
Windapo, 2019). The assignment will make its focus on different aspects such as reflective
questions which will provide an individual with the knowledge of leaders and leadership style
that could help in the maturation and improvement of an individual. Along with this, a report will
be made related to management of Starbucks in which the discussion will be made about
overview of servant leadership style along with their challenges, brief overview of case study,
critical evaluation of Kevin Johnson Leadership Style, commenting on Johnson's Leadership
style and recommendations as well for the completion of this assignment. The organisation
selected for the completion of this written document is Starbucks which provides their customers
with different coffee products and the serving area of the company was also worldwide. The
company was incorporated in the year 1971 and is headquartered in Seattle, Washington, U.S
(Alič, 2014).
1. REFLECTION
1) Systematic Understanding of Leadership Theories
A. What are the two basic questions that leader ask to themselves?
The first is related to the thing which is required to be analysed from the data and is also related
to making increment in the data collection in case of services and customisation. The second one
is about understanding of internal and external factors for making strategy in organisations.
B. What are the two primal characteristics of leadership?
The two features of leadership are related to the Emotional Intelligence and emotional
dissonance (Ambler, Witzel and Xi, 2016).
C. What is leadership concept?
Leadership Concept indicates to those hypothesis with the help of which the focus is made on the
traits and abilities that could help an individual to become an efficient leader for their followers.
D. Name two assorted type of leadership styles that are suitable for business environment?
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In the list of two different type of leadership styles, the covering will be related to
Transformational and Democratic Leadership Style.
E. Why do aspiring leaders need complete understanding about leadership styles?
For becoming a leader, it is important for the leaders to adopt some leadership style and this, the
information about different leadership styles is also important. With the help of this knowledge it
will be possible to select the choice of their own.
2 Ability to Evaluate the Contribution in Executing Mission and Vision of Organisational
Leaders
A. What is organisation's Mission and Vision?
Vision is the course of action of an organisation that helps in knowing about the direction to
move in. Mission is related to the overall goals of the operations of an organisation and also
relates to its existence.
B. What contribution does personal makes in executing mission and vision?
With the help and support of employees, the organisation moves continuously towards the goals
and objectives of the organisation.
C. What effort does leaders make in performing mission and vision?
As already been provided above, leaders are the individuals that helps in uplifting the motivation
and dedication of employees towards the direction of mission and vision of the company (Boulle
and Robinson, 2014).
D. What attempt does shareholders form in performing the mission and vision?
There are different activities which are completed in an organisation and their accomplishment is
done with the help of different stakeholders in an organisation.
E. What does leaders need to make evaluation of contributions?
It is important to notice contribution so as to find out deviations and also to know about the
performance of employees so that the needed improvements could be made in the respective
areas.
3. Ability to Apply Leadership Strategies to Maximise Organisational Potential
A. What is a leadership style?
The tools and methods which are adopted y leaders so as to provide direction, motivation and
dedication to employees as well as organisation for the achievement of both the organisational as
well as individual goals as well.
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B. What is change leadership?
When employees are influenced in order to implement change management n the organisation
than it is said to be change leadership ( Breuer, and Lüdeke-Freund, 2017).
C. What is organisational potentiality?
The capacity of a company that could be implemented by an organisation to achieve their
organisational goals and objectives.
D. What is business context?
It refers to the different factors that could impacts upon the working of an organisation both from
the internal as well as external ways for the better achievement of their goals and objectives.
E. Why does leaders need to interpret leadership plan of actions that are implemented in
various business context?
When employees are communicated with the vision and mission of an organisation than only it is
possible for employees to move in a particular direction.
4. Ability to Evaluate Motivational Theories Within Organisational Environment for Leaders
A. What is motivational theory?
It refers to those hypothesis with the help of which improvement is made in the overall level of
motivation of employees in the organisation so as to achieve the goals and objectives of an
organisation (Davies, 2016).
B. What are the two categories of Motivational Theories?
Content and Process are the two types of important theories of motivation.
C. What is another form for employee motivation?
Equity Theory could be used in place of the term employee motivation.
D. What is appreciative inquiry technique?
The following is the management approach for change management which helps in analysing
about the ongoing activity to be done in an efficient and effective manner.
E. Why does leaders need to critically measure different motivational theories within
particular context of organisation?
This critical analysis is important as with the help of this, it will be possible for leaders to make
use of most effective motivational factors for the improvement in the their motivation level.
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5. Potential Leadership Style
A. Define potential leadership style?
When things come to more improvement in the level of working of employees working in an
organisation than it is important for leaders to make changes in the personal and professional
growth of their organisation (Doppelt, 2017). The reason is also related to make improvement in
level of efficiency of employees such as future roles and responsibilities and many more.
B. What are key strengths?
There are different strengths which are important for the leader in order to complete different
tasks in an effective manner such as the communication skills, leadership skills, management
skills, time management skills, listening skills. Along with this, personal attributes are also of
great importance for leaders such ass personality, interpersonal behaviour of leaders, positive
attitude and unbiased behaviour of employees for becoming an effective leader. This will also
help in providing correct way to the customers so that the goals and objectives could be achieved
in an efficacious manner.
B. What are the key challenges?
There are two aspects of every situation, in case the first is related to positive than the second
will have negative as well. So the leader also faces with challenges at the time of working in an
organisation. Th challenges could be related to lack of problem solving skills, conflict
management, low resistance for growth and innovation and many more that could impact upon
the level of their efficiency and could become problem for them.
C. What personal development is needed to develop leadership abilities?
By making use of different ways, it will be possible for an individual to make improvement in
the level of working of an individual (French and Rees, 2016). Personal development is also an
important thing which is needed to be taken into consideration in a leader. For example,
analysing different situations is an important thing for leader and also to know about how to deal
with it. The leader needs to be disciplined, unbiased, conflict manageable, positive attitude and
many more which are important for the growth and development of an individual. The factors
such as inspiring others for doing more work, improvement in learning process on regular basis,
empowering teammates, becoming patient listener are some of the important aspects of personal
development that are important to consider for improving the level of knowledge and skill of an
individual.
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2. MANAGEMENT REPORT (STARBUCKS)
A. Introduction to the Report
In the following report, the discussion will be made about the overview of Servant
Leadership Style and also about the challenges that could be associated with practising it in the
volatile, uncertain and complex environment. In addition to this, the discussion will also be made
about the critical evaluation of Kevin Johnson's Leadership Style that could help in improving
the performance of Starbucks organisation, its moral challenges and the views of existing and
former workforce. Further, the discussion will be made about the reasons behind such strong
individual brand as well as efficacious international leader along with the recommendations
related to Johnson's implementation which could make relative improvement and maintain the
level of sustainability of the organisation as well. Lastly, the assignment will provide the
conclusion of this assignment.
B. Overview of Servant Leadership Style and Related Challenges to Practise
Leadership alludes to the procedure by which an official can control, immediate and
ready to impact work and conduct of others in order to satisfying firm's objectives according to
the given circumstance. Alongside this, authority is the capacity or a supervisor and a manager
which acquaint associates with work with enormous certainty (Hernaus, Bosilj Vuksic and
Indihar Štemberger, 2016). In this way, managers and chiefs assumes compelling job inside the
employed plays and mindful to deal with each and everything which offers effective results to
the company in an appropriate way. Regarding Starbucks, manager assume critical job which
help firm to accomplish upper hands by utilizing inventive devices and systems. Manager
constantly expected to make trenchant vision of forthcoming time alongside spur company's
employees to accomplish that vision.
Servant Leadership Style: This form of initiative indicates to the leadership style in which
individuals can interface with one another and ready to accomplish its points by following proper
authoritative artefact. Alongside this, servant leadership style comprise advancing systems by
which companies can without much of a stretch advance its products and services and offer
power to workers to do each one of those things which are essential for organisation. This style
of authority includes singular attributes of tuning in, sympathy, position alongside genuine
mindedness to self-improvement regarding others. It is a leadership philosophy in which a person
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interacts with others either in a management and fellow employee capacity with the purpose of
accomplishing authority rather than power. The aim of this leadership style can be summed up as
encouraging employees and keeping them happy. In Starbucks by implementing this leadership
styles the firm can promote the good subordinates rather than accomplish aims although in
theory, subordinates who feel their requirements have been met will often more encouraged to
assist accomplish goals. It would be beneficial to other companies rather than Starbucks because
with the help of this, company emphasis to take collaborative decision making in working
environment. They can make focus on listening their workforce instead of assuming that they are
well aware. This leadership style beneficial to other firms in term of creating a favourable
community built on a trusting foundation. It also promote that workplace where employees wan
to to work.
On the opposite side this concept search to move individual and the executives
communication from the dominating exercises between solid relation regarding individuals. The
form servant leadership style was presented by Robert Greenleaf in the twentieth century, he was
a decent scientist and ready to create customary leadership styles by which he can concentrated
on various kinds absolutist authority among bosses and representatives also. As indicated by his
perceptions, this style of initiative oversees generally circumstance inside firms from the proper
point of view. With the assistance of this methodology firms can without much of a stretch ready
to address needs and needs as their need alongside ready to reply of individuals various questions
(Jenkins and Williamson, 2015). There are various kinds of circumstances/challenges inside the
Starbucks wherein Servant leadership can be implementd, those will be talked is provided as
under:
Volatile: This form indicates to the substantial attribute which distinguishes that how a
company can grow improved things so as to get long maintainability in market. Regarding
Starbucks, unpredictability can be estimated by separating among items in market. By
implementing servant leadership form, they can decrease this component by overlooking
grouped things from the company and business works in an appropriate manner. Along these
lines, this authority style is significant so as to speak with various individuals at marketplace.
With the assistance of this, they can expand firms worth and ready to boost firms profitability
and deals everywhere extent. If the company implement this leadership style then workforce can
make contribution in growth and development of the company in form of performing their work
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in more effective way. It will assist in making development and improvement in the company in
term of improving and profit and productivity in favourable manner.
Uncertain: If hazard and benefit likelihood is equivalent then it creates vulnerability
whenever. In setting with Starbucks, they generally utilize highest calibre of Arabic an espresso
which is reasoned as the coffee drinks. Alongside this it is one of the main espresso company
which targets attribute espresso consumers and get ready hand made espresso which is primarily
founded on lighter dishes with fine nature of beans. According to the present situation this firm is
utilizing mechanized coffee machines for giving colossal security instruments to its workers. In
this way, Starbucks constantly got better criticism from everywhere throughout the clients
around the world (Kalman, 2014). As it for the most part targets understudies and adolescents
who can make the most of their various assortments of espresso and ready to offer input to them.
Consequently, in general development depends on their espresso and cold beverages which is
given by them at market. At the point when vulnerability makes then they usage servant
leadership form so as to beat this component to accomplish focused on objectives.
Complex: This circumstance can be elevated whenever inside the Starbucks, along these
lines, they should concentrate on those perspectives by which they can expand its deals and
income everywhere level. Yet, now and again firm can't manage a few conditions at marketplace
with the goal that they face not many troubles and not ready to accomplish its focused on
objectives. So as to beat this sort of issues from the firm they should utilize servant leadership
form through which they can evacuate many-sided nature and ready to provide effective espresso
to its clients (Küpers, 2016). With the help of this leadership style, the management of the
company can manage complex situation that can be arise with the firm b y managing workforce
of the company. With the help of it they can motivating employees so that they can perform their
work in effective way so that firm can get over form complex situation and issues.
Ambiguous: With the assistance of servant leadership form, Starbucks has declared
arrangement which enables anybody to sit in its restaurant or utilize its bathrooms regardless of
whether individuals don't purchase or buy anything. Hence, they have aforesaid that past
approaches were not worked appropriately in its outlets and diminishing their incentive before
clients and marketplace too. In this way, it works appropriately and anybody can utilize their
bistro without confronting any issue. So this leadership style can be beneficial to the company in
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form of converting its customers in to consumers. It will help in maximising customer base as
well profitability of the company.
By confronting these kinds of difficulties Starbucks can form new arrangements and
techniques by which they can build solid association with clients and ready to accomplish their
trust regarding various kinds of products and services which is provided by them. Alongside
servant leadership style is useful for Starbucks regarding accomplishment of fitting objectives
and targets.
C. Critical Evaluation of Kevin Johnson's Leadership Style
Outlining Leadership Styles as Indicated by Kevin Johnson's
Leadership Styles assumes basic job so as to impact everywhere throughout the
representatives inside the firm and empower its adherents towards achievement of focused
business objectives and situation in a superior way (Millar, Lockett and Mahon, 2016). As per
the CEO Johnson of Starbucks there are various kinds of initiative form within the company.
Also, solid manager consistently have successful and defining perspectives to increase
exceptional business character at marketplace. With the help of such a large number of
leadership styles they can improve courses so as to deal with any hard circumstance of business
to improve nature of service which straightforwardly think about creating positive workplace at
marketplace. Moreover, there are not many possibility leadership style which are fragmented into
3 sections, those will be talked about is provided as under:
Ethical
Based on this leadership style, Johnson can settle on proper choice so as to recognize
various qualities like fairness and regard, responsibility and genuineness. So these kinds of
significant structures assist him to increase moral authority.
Advantages: Each representative and supervisor of a company can without much of a stretch
utilize this form and ready to take more elevated extent of fulfilment regarding workers. Thus,
being a moral chief Johnson can make one of a kind vision towards Starbucks (Moxen and
Strachan, 2017).
Disadvantage: Sometimes manager can't receive all hose things so it can build up company's
pessimism and decrease benefits.
Authentic
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It depends on reasonable and unique approaches by which Johnson can investigate
different apparatuses and procedures to build representatives execution towards work.
Pros: With the assistance of this concept John can expand benefit towards firm and ready to
arrive at its ideal objectives in a suitable way. Alongside this it help to bosses to take activities
for creating manpower development decidedly.
Cons: The disadvantage of this concept container disarray in representatives brain and lessening
their certainty regarding working spot. Consequently, John take such approaches which assist
them to beat these challenges.
Democratic Leadership Style
This initiative style is known as participative form which displays the capacity of a
specific individual who conveys assignment to its workers and administrators for inclusion
regarding taking viable choices to accomplish focused on benefits. In the administration of
Strabucks will adopt and implement this leadership style then with the help of it, the
administration will involve in decision making process so that all the employees can participate
and share their ideas and issues with their seniors so that they can get solution regarding their
issues on time.
Benefits: It is commonly utilized for settling such huge numbers of hard issues as managers have
a capacity to work inside the gathering structure by utilizing such a large number of things so as
to get positive results properly. Furthermore, John can offer fulfilment to their representatives by
giving them such a large number of perspectives identified with work (Orr, 2016) .
Drawbacks: The antagonistic purpose of this leadership form is, if comapny can't make extends
with the goal that they are not ready to confront different issues and managers can not work
appropriately. Hence Johns requires to have different working feelings so as to conquer these
kinds of variables properly.
Nonetheless, if Kevin Johnson will embrace these methodologies with the goal that he
can comprehend various sorts of ideas thus numerous innovations so as to accomplish its ideal
objectives in an ideal way. In this, actual problems which are looked by Starbucks is that there
are such a significant number of individuals who are cooperating and yet they are not ready to
produce those approaches by clients can get big fulfilment, accordingly, with the assistance of
these procedures they can make such a significant number of approaches to embrace current
circumstance of marketplace in order to expanding deals and income at correct way.
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D. About Johnson's Strong Personal Brand as an Effective Global Leader
Kevin Johnson is American representative alongside CEO of Starbucks espresso
organization. At the starting phase of his profession he was a software engineer and afterwards
he connected IBM as a systems engineer (Reissner, 2014). Johnson moved on from Los Alamos
secondary school in 1978 and later he was moved on from New Mexico State University in
Business Administration. Johnson said that, each individuals should concentrate on each part of
association essentially so as to know by and large circumstance of their image in marketplace.
Alongside this individuals ought to consistently settle on better choices towards new approaches
with the goal that they can without much of a stretch apply and ready to pick up focused clients
viably. On the off chance that individuals have various sorts of mentality and figuring criteria in
a decent sense then they can address clients issues at advertise and urge them to purchase result
of Starbucks. In this, Johnson have individual solid brand as a compelling manager in light of the
fact that during the most recent year they purchase gigantic stock so as to change client's
preferences and inclination. Past acquiring such a significant number of products and services a
year ago the primary point of Johnson is to give sound espresso and beverages to clients to grow
better economy through fulfilling all over request of shoppers in an appropriate manner. In this
manner, he has solid brand picture and one of a kind way of life as a pioneer who consistently
inspires its youngsters in an ideal manner.
E. Recommendations
In order to make more improvement in the level of success and to make improvement in
the level of sustainability of the organisation, the recommendations related to the following
situation is being provided as under to Starbucks:
 The first is related to the regular improvement in the ways with the help of which
customers needs and demand are found out for the satisfaction of their needs and wants.
With the help of knowing customers tastes and preferences it will be possible for the
company to provide them more with their own needs and requirements and also to better
capture more market share (Wellin, 2016). Customers are the king of market so their
consideration will provide the company with more improved outcomes related to their
sales and revenues.
 Along with this, the second recommendation is related to launching online app with the
help of which customers could make their online orders and also make their purchase as
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some people also want to have services of the company in this way well. With the help of
this, it will be assertable for the organisation to get positive results from the work of their
administration.
 In addition to this, it can also be suggested that by providing training and development
sessions to the employees so that they can make development in their skills and
knowledge which help in engaging them with the company and motiving them to perform
well.
CONCLUSION
From the preceding written report, it has been terminated that the importance of
leadership style is important to know before their application in the organisation. In along with
this, the determination has been drawn about the cognition of various leadership styles along
with possession of certain skills and traits with the help of which the goals and verifiables of the
administration could be achieved in an effective way.
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