Impact of Technology on Workplace

This assignment examines the significant impact of technology on the modern workplace. It delves into how technological advancements have led to substantial improvements in various aspects of work, including enhanced leadership competencies through mentoring programs and the adoption of e-business strategies for gaining a competitive advantage. The analysis draws upon academic research and case studies to demonstrate the positive influence of technology on organizational effectiveness and employee performance.

Leading E-Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Identifying the way technology transform industry..............................................................3
1.2 Advantages as well as disadvantages of first and late-mover e-strategy..............................4
1.3 Identifying the way to structure digital reinvention.............................................................6
TASK 2............................................................................................................................................7
2.1 Apply E-strategy model at workplace...................................................................................7
2.2 strategic analysis of the external environment of the organisation......................................7
2.3 strategic analysis of the internal environment of the organisation.......................................8
2.4 developing the E-blue print for the organisation..................................................................9
TASK 3............................................................................................................................................9
3.1 Understanding as well managing the relationship of organizational structure and e-
strategy........................................................................................................................................9
3.2 Lead change initiative involved in the implementation of e-strategy................................10
TASK 4..........................................................................................................................................10
4.1 Identifying the way to embed the new culture....................................................................10
4.2 Evaluating the E-strategy by utilising balance score card approach...................................11
4.3 Addressing strategic areas of concerns...............................................................................11
Ethical concern :As issues of compliance and ethics become a focal point of businesses and
policy development...................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The E- strategy framework allows a manager in an enterprise to identify, execute as well
as evaluate the plan in order to measure effectiveness. It also includes utilisation of
information,communication and resources in order to accomplish desired business objectives. In
present scenario, various development has taken place in a business environment. Among several
changes one of the major development is advancement in technology. Earlier the technology was
used by an organisation only for operational or production purpose. But with the passage of time
,nowadays technology is being used for the formulation as well as implementation of strategies.
The purpose of the report is to develop the understanding about the concept of e-strategy
and analyse its value as well as importance in an organisation. It also has focus on recognising
the techniques or ways to structure digital reinvention. Study will also highlight the tools for
conducting the strategic analysis of AIA Malaysia company.
TASK 1
1.1 Identifying the way technology transform industry
In present scenario, banking sector relies on development of new business strategies
based on networks. These strategies have been adopted by most of the banking institution as
technology assists banking institution in controlling the transaction and restricting the unethical
or illegal dealings.. The technology has changed the way business transaction were done.
Technology has helped in bringing the positive as well as drastic improvement in business
practices especially in banking sector has provided banking institution's a chance to provide
additional facilities to client. Technology is playing significant role in driving the economy by
creating unprecedented opportunities for industries. It helps an organisations in improving their
services , increasing working efficiency and enable business entity to provide additional facilities
to their client. Technology plays strategic role and supports an enterprise in increasing its
sustainability in high competitive business environment. It also allows industries to increase its
competitive strength as well as increase its competencies. Technology also provides industries an
opportunity to differentiate itself from other sector by launching new product or services.
Technology earlier was used only by the manufacturing industries for producing goods or
services. But with the passage of time this resource has been utilised by organisation for variety
of purpose such as for marketing , managing business , facilitating commercial transactions etc.

Technology has thus been seen as an essential ingredient of development strategies. Technology
has given rise to e-commerce business which has further resulted into increase in competition. It
has also enabled business entities to increase its productivity and promote its goods or services to
wide number of customers. It has also provides industries an opportunity to facilitate innovation
and increase their profit margins. Technology has also provided firm an ease to identify the
needs of customer by collecting the data or information from internet and produce goods or
services accordingly. Digitization which has played a significant role in transforming the
industry (Kasasbeh, Harada & Noor, 2017)
1.2 Advantages as well as disadvantages of first and late-mover e-strategy.
First-mover is considered to be the important part of marketing strategy. First mover
advantage is considered to be as the benefit gained by initial important occupant of a market
segment. Example of first mover advantage is the cost leadership, early purchase of resources
etc. The fist step or action taken by an organisation enable business entity to gain competitive
advantage by direct control of resource.
Some first mover advantages are;
Technological leadership : The major benefit of taking the first initiative is technological
leadership. AIA Malaysia company can gain fist mover advantage by making the investment on
conducting the research and development. As this strategy will assist business entity in keeping
update itself about the latest trend in the market and advancement in technology. It will also
support an enterprise in identifying the needs as well as demands of customers in the
market .Firm should conduct research on technologies as implementation of new equipment or
subsystem can help an organisation in gaining the cost advantage. AIA Malaysia company by
implementing the appropriate technology at workplace can maintain its leadership position in
the market.
Pre-emption of scarce assets : The another benefit gained by first mover is that an organisation
has information which it can use for making strategic decision related to the buying of resources
or producing goods or services. First mover firm has the advantage of selecting the market as
well as capturing the attention of customers. Such enterprise can also establish positions in
geographic or product space.

Switching costs and buyer choice under uncertainty :the switching cost for first mover is
comparatively low as compared to late entrant. As the second or late mover organisation have to
make large investment on marketing or promotional activities for attracting customers.
Ease in attracting investors- by adopting the first mover advantage an organisation can easily
attract investors and influence them to make investment in specific project.
First mover disadvantage
There are high chances of product failure due to which an organisation might have to face
short as well as sometime long term losses. The another disadvantage to fist mover is that it
includes the high chances of market uncertainty.First mover organisation has to deal with
varieties of risk associated with implementing new technology or launching new product or
services. First mover enterprise also doe not have any information about the industrial standards ,
due to which the business entity might have to face various challenges as well as issues.
Late Mover strategy -
The major benefit of adopting this strategy is that it helps business entity taking the first-
mover's product from a niche consumer market to a mass market. Another significant benefit is
that business entity has to face less risk, challenges. Late mover firm has depth information about
the needs of the customers which can be utilised by an organisation for gaining the competitive
advantage in the market. Inn addition to this there are several advantages or benefits of adopting
the later mover strategy :
Customer Development- By analysing the practices of existing companies AIA Malaysia
company can easily formulate strategies and develop the understanding about the needs OF
customer. Business entity is not required to make huge investment on research and developable.
management of product-By analysing the performance of product launch by competitor,
manager can easily make decision related to development or improvement in existing goods.
Customer acquisition- It also assists management team in identifying the ways or techniques
which can be adopted for attracting customers.
Low innovation cost is considered to be as another benefit of late mover strategy.
Disadvantages of late mover strategy
The major drawback of this strategy is that , firm with this type of plan might face
difficulty in establishing its position and may fail to attract the customer. The product offers by

the late mover company might not be accepted by the customers. Business entity with this type
of strategy may face difficulty in entering into new market (Kaur, 2015)
1.3 Identifying the way to structure digital reinvention
Digital reinvention is defined as comprehensive service which objective is to transform
complete business system as well as operations. This change is implemented by management
team with the purpose of exploring as well as capturing several business opportunities. The
strategy experts in AIA Malaysia company emphasizes on mainly seven key drivers of
reinvention. As this strategy will help an organisation in achieving success and fostering growth.
It will also assist an enterprise in increasing profits and generating high revenue.
Reinvention is defined as rethinks of new business ideas. The various steps are involved
in structuring digital reinvention.
Discovering digital ambition, strategies : At the initial stage, it is required by management
team in AIA Malaysia company to provide clear view of where value is being created and need
to define the business strategy. In order to set objective and formulate strategy , it is required by
manager in an organisation to conduct internal as well as external audit. As this activity will help
management in identify the area which required improvement. It will al enable manager in
identifying threats and opportunities. Internal assessment will support management in analysing
the strength of organization to reinvent.
Designing and prototype breakthrough experiences :It is required by marketing in AIA
Malaysia enterprise to analyse the journey of customer. As this will help manager in formulating
the appropriate strategies for delivering good experience to client. An organisation can utilise
metrics and scorecards for evaluating the digital performance, incentive structures in order to
drive the right behaviours, mindsets and results. AIA Malaysia enterprise has address these
issues by forming a special team of experts , who are responsible for eliminating the barriers
which can occur in implementing successful change within an organisation.
Creating a network of partners who can rapidly scale objectives: it is required by
management team in an organisation to involves both internal as stakeholder in improvement
procedure. As without the support of employees and other stakeholder implementing change at
work place is impossible.
De-risking: structuring the process to minimize risk :One of the most common reasons digital
transformations fail is that the organization develops change exhaustion. It is required by the

manager in a firm to celebrate the small wins. As this strategic will help management team in
influencing employees to participate in change procedure (Marmion, Millard & Stevenage, 2017)
TASK 2
2.1 Apply E-strategy model at workplace
E-strategy model defines the systematic procedure which consists of various interrelated
activities these are:
Analysis of an organisation external and internal environments : At the intimal stage, manager in
an organisation conducts audit for recognising the strength and weakness of business. This
activity helps management in making strategic decision. AIA Malaysia enterprise uses digital
technology for communicating with client.
Select an e-business strategy- It is required by the manager in an organisation to gain knowledge
about e-business strategy. As this activity will help an organisation in increasing economic value.
AIA Malaysia company can target working group of men and women. It can offer different type
of financial services and loans to customers.
Implementation of the e-business strategy : it is required by management to formulate plan for
execution of e-business strategy. Manager should decide ned of technological solution and
supply chain.
Evaluating the success of E-business strategy-It is needed by manager to deter the position of
company. As this activity will assist them in setting the objectives as well as standards which can
be utilised for measuring the effectiveness of strategy (Hu, Wang, Bie & Cheng,2017)
2.2 strategic analysis of the external environment of the organisation
Porters five forces model :
Threat of new entrant:It is comparatively low. The new organisation might face difficulty
when entering into industry to barriers. It would be challenging for new firm to gain market
share and establish their position in highly competitive environment.
Bargaining power of suppliers:It is low, can income high with the increase in demand for
products or services. As AIA Malaysia company has good brand reputation in the market ,
suppliers are\ interested in entering into an agreement.
Bargaining power of buyer : In insurance sector , customers have high bargaining power.
Switching cost calculate on types as well as terms of insurance agreement.

Availability of substitute: AIA Malaysia enterprise is operating in highly competitive
industry , financial products can be replicated by competitors. AIA Malaysia need to improve its
quality of services and required to make investment in promoting the brand.
Competitive rivalry:T The competitive rivalry is high .As there are the giants' organisation are
operating in the industry. The emergence of PRC insurance companies is likely to accelerate
industry integration (Oertwig, Galeitzke & Knothe, 2017)
2.3 strategic analysis of the internal environment of the organisation
SWOT analysis:
Strength;
AIA Malaysia offers variety of financial
products as well as services such as retirement,
employ benefit,wealth management goods,
health and accident insurance etc.
Business entity has good professional
relationship with other companies operating in
same sector.
Highly talented and skilled workforce
An enterprise distributes its products through a
network of agents, financial advisors,
partnerships, banks and employees.
AIA Malaysia organisation is operating at
various places which has enabled business
entity to reach wide number of customers.
Weakness; low market share
ineffective marketing plan
Lack of training to employees
Absence of business intelligence
ineffective business structure.
Opportunities: to expand business operations.
Target new customer or enter into new market.
San organisation has opportunities to
implement artificial intelligence system at
workplace.
To adopt the technology for improving
services.
Threats; Increase in competition.
Unfavourable economic condition in the
country.
Bargaining power of customers.
Changes in legislations.

An organisation resources as well as capabilities
An entrepreneur of AIA Malaysia has extensive experience in retail and commercial
banking as well as capital markets. Which can assist business entity in gaining competitive
advantage in the market. An organisation has highly valuable as well as expenses but limited
resources which management is planning to integrate in order to develop combination of services
and stronger suite of product. AIA Malaysia also have multi-distribution capability.
2.4 developing the E-blue print for the organisation
Establishing aim of overall E- business design-To Increase business operations as well as sales
activities.
Establishing the scope ;To identifies key information and issues about "AIA Group Limited"
for business intelligence requirements.
Analysing the application framework: The Organizational Change Approach will be used for
implementing the successful change at workplace. As per this concept, strategic leader again
decides major changes of strategy and the considers the appropriate changes in structure,
personnel, and information and reward systems.
Designing the execution plan:it is required by manager in an organisation to develop
understanding about the marketplace and conduct analysis of internal and external factors which
could have effect on the industry. An organisation in order to expand business operation s or
increase sales activities is required to gain the information about competitors' businesses better.
Recognize potential partnerships and suppliers will help an enterprise in delivering quality
services to client (Mwaniki,2017 )
TASK 3
3.1 Understanding as well managing the relationship of organizational structure and e-strategy
Business structure plays crucial role in implementing the strategy in effective as well as
systematic manner. There is direct relationship between organisational and strategy as objectives
of designing both is to help business entity in achieving success and fostering growth. The
another objectives of these two element is to support an enterprise in achieving business
objectives. Strategic change has direct effect on business structure as well as performance.
Corporate level strategy: It specifies actions a firm takes to gain a competitive advantage.

Business structure specifies an enterprise formal reporting relationships, procedures, controls and
authority. It defines the way policies as well as objectives will be established and resource swill
be allocated. Management team in AIA Malaysia it should understand that it is very important
to changer the structure after making the improvement in strategies (Gebreslassie, 2017)
3.2 Lead change initiative involved in the implementation of e-strategy
K otter's change model
Creating urgency- It is necessary to create urgency in order to make employees aware about
the need and importance of change .
Development and guiding of Coalition- manager promote team work.
Establishing objective for change- vision or objective of bringing change is established in order
to support worker in identifying their roles as well as responsibilities.
reducing obstacles-It is very essential for company to recognise several barriers that can have
counter effect on execution of change.
Setting short term goal-This activity will help manager or leader in motivating inspiring
workers for increasing their contribution in change management.
Training to employees- Manager in an organisation is required to make proper training
arrangement for employees.
Anchoring the change-- One the change is planned it is needed by business to apply changes. It
is compulsory for an organisation to monitor the overall effect of change on several aspects of
business and make adjustments when needed (Ngeche, 2017)
TASK 4
4.1 Identifying the way to embed the new culture
Business culture is defined as the system which consists of shared assumptions, values,
and beliefs, which governs the way an individual behave at workplace. At the initial stage of the
procedures , it is required by management team in an organisation to fulfil the several needs of
business. As business is at such an early phase the values and expected behaviours against those
values could potentially change over period. Manager is required to analyses the techniques' ore
method adopted by the management team or employees in order to deal with complex as well as
difficult situation. As this strategy will assist top level managers in making suitable business
decision. It is required by human resource manager in AIA Malaysia company to rewards

employees for making their significant contribution in bringing improvement in business
practices (Ahmad & Khalid, 2017)
4.2 Evaluating the E-strategy by utilising balance score card approach
Balance score card is considered to be as effective tool for monitoring the strategic
decisions taken by the company based on indicators previously established and that should
permeate through several aspects. The effectiveness of the E-Strategy is measured on the basis of
feedback from customers. Internal and external stakeholders. It has also been measured from the
financial perceptive according to which the AIA Malaysia company has able to increase its sales
as well as profitability. Business entity by utilising the E- strategy has achieved its business
objectives. As per the customer perspective business entity has able to deliver high level of
satisfaction to clients (A Case Study of Balanced Scorecard Implementation in a Malaysian
Company, 2008)
4.3 Addressing strategic areas of concerns
Ethical concern :As issues of compliance and ethics become a focal point of businesses and
policy development.
mutual respect among employees as well as employer ; this issue is regarded as growing concern
within an enterprise. Mutual respect must be addressed in the code of conduct for every
organization and should also become an anchor to your company’s corporate culture
Financial Integrity :A major importance has been placed on accounting accuracy and stricter
financial reporting guidelines, as employees in AIA Malaysia are committing acts of financial
fraud (Akers, 2013)
CONCLUSION
It has been concluded from the report that e-strategy has very high value and importance
in an organisation. Study has highlighted the procedure which are included in designing as well
as implementing the E-strategy. It has also been concluded from the assignment that successful
implementation of plan is not possible with the support of stakeholder.
It has been suggested to an organisation that , manager in an enterprise should included
employees and other stakeholder in change process. As this strategy will help business entity in
bringing positive as well as drastic improvement at workplace.

REFERENCES
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strengthens-people-marketing-teachnology-capabilities-with-three-key-appointments.html>.