Leading in an Organisation

Running head: LEADING IN AN ORGANISATION
Leading in an Organisation
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LEADING IN AN ORGANISATION1
Table of Contents
Introduction to Steve Jobs..........................................................................................................2
The reinvention of Apple...........................................................................................................2
Leadership Style of Steve Jobs..................................................................................................3
Leadership Lesson from Jobs.....................................................................................................3
Three E’s of Steve Jobs..............................................................................................................4
References..................................................................................................................................5

LEADING IN AN ORGANISATION2
Introduction to Steve Jobs
Steve Jobs also known as Steven Paul Jobs, was born on 24th February 1955. His
death anniversary is celebrated on 5th October 2011. He is profoundly recognized as an
American business investor, entrepreneur as well as a magnate. Steve Jobs is known as the
co-founder of the computers of Apple high school, along with his friend Steve Wozniak
(Bilton, 2014). The organization pioneered a chain of revolutionary technologies under his
guidance. It also included iPad and iPhone apart from Apple Computers. He was just 21 years
of age when he founded Apple Computers. He used advanced technology to produce cheaper,
accessible, smaller and intuitive machines (Singh, 2015). Jobs left the organization of Apple
in the year 1985. After leaving Apple, he started a fresh software and hardware business
enterprise called NeXT, Inc. Apple ultimately bought the company in 1996 for an amount of
$429 million. Jobs returned to his post as CEO of Apple in 1997. Just as Jobs initiated the
success of Apple in the 1970s, he is credited with strengthening the organization in the 1990s.
Reinvention of Apple
Steve Jobs returned to Apple in the year 1997 and was there until the last few days
before his death (Cornelissen, 2013). A new management team was arranged and set with
him, along with altered stock options. The self-imposed annual salary for him was $1 a year.
With all these, he helped the organization back on track. The product designed by him was
iMac. Jobs’ ingenious products, effective campaigns of branding along with the stylish
designs attracted of consumers once again. In the following years, Apple introduced some
revolutionary products like iPod, MacBook Air and iPhone, all of which dictated the
evolution and advancement of technology. Almost immediately after Apple released a new
product, competitors struggled to produce comparable technologies.