Leading through Digital Disruption

This report discusses the concept of leading through digital disruption with a case study of Tesco. It covers the opportunities and challenges faced by leaders in digital disruptions, the importance of creating a digital ready culture, and the mechanisms needed to develop teams and influence networks in complex or interconnected digital firms.

Leading Through
Digital Disruption

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
The case for change................................................................................................................1
TASK 2............................................................................................................................................2
Gaining Digital Business Agility............................................................................................2
TASK 3............................................................................................................................................3
Create a Digital Ready Culture...............................................................................................3
TASK 4............................................................................................................................................4
Steer Collaboration.................................................................................................................4
TASK 5............................................................................................................................................6
Select your Leaders................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Digital disruption refers to the effects which changes the basic behaviours along with
expectations in market, culture, process and industry which is expressed through, caused by
digital assets, capabilities and assets. leading by digital procedures has been determined as the
enhancing the overall productivity and performance of an organisation by expanding or
implementing digital transformation to get better market outcomes or results (Cappiello, 2018). it
is essential for the business to make policies to conduct digital transformation to increase the
quality of performance along with give effective results in order to gain competitive advantages
over competitors. To define the concept of leading through digital disruption the selected
company is Tesco which is multination British Retail company along with it was established by
Jack Cohen in 1919 in order to provide grocery items to the people in UK.
This report covers the key opportunities and challenges which the leaders face in leading
complex organisation through digital disruptions along with understanding how to sense change
make informed decision as well as adjust quickly in high disruptive times. Further, it highlights
the significance of human factors and technologies to lead transformation as well as create a
digital ready or innovative culture. At last it defines the mechanisms needed to develop teams
and influence networks in complex or interconnected digital firms.
TASK 1
The case for change
The selected business organisation is Tesco which is the retail company and supper market in
the UK. it operates business in retail industry as well as deals in various household, grocery
items. These items are food items, home products, beauty products, ice creams, grocery items
and many more. it is the leading company in UK which h provide these item at high quality to
the people of UK under single store (Tesco’ Digital Transformation, 2020) The management of
company make various innovative and effective policies to offer better products and services in
order to increase the experience of the company. it has been seen that when the new technology
develops in the country to provide online products and services to people through digital
platform (Cozmiuc and Petrisor, 2020).
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The Tesco is the first company who implement this technology in their business operations in
order to increase their sales and customer base. In order to improve overall efficiency of the
company the management invested in digital technology by introducing online store by
developing their personal website and start their e commerce business so the people can order
from their home and get home delivery to save their time for other work (Franco, 2018). It has
been identified that the growing trend online shopping and digital business helps the company to
increase their sales, revenue and customer base which enable the firm to increase their brand
value across the world. During the time of COVID it is most trending technology in which they
provide various services to customers like click and collect to save themselves form the impact
of the pandemic.
The objectives of the Tesco to implement digital technology along with invest in
developing their online websites in to expand their business operations in international market in
order to maximise their customer base, profitability and market share. The main aim of the
company is to attract large number of customers and win competitive advantage over
competitors by providing online services in dynamic market. They implement digital technology
in their business organisation to perform various function in their organisation such as selling
items in many countries, making their product and services to attract people in international
market. Moreover, collect information about customer taste, market trends, government policies
and use various software to reduce paper work to bring sustainability in their organisation.
TASK 2
Gaining Digital Business Agility
Digital agility has been described as the ease by that a firm can quickly change, update,
enable as well as adapt new technology in their business processes. It refers to the particular kind
of business agility which includes the tools, technology, processes and software which the
management of the Tesco uses to perform the fundamental business activities effectively. In
order to bring digital transformation, the management of Tesco can use Digital business agility
model. This model has 3 components such as Hyperawareness, Informed decision making and
fast execution that are as follows-
 Hyperawareness- It refers to the ability of the management of Tesco to monitor and find
out various new changes and technology in the business environment such as various
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digital technology which enable them to meet their desired result in less time. By making
a team which has knowledge to conduct research about new trends and grab the
opportunities such as they can implement the Artificial Intelligence in their online
business to fast ordering and delivering the items as well as marketing (Gaon, D'Agostino
and Piovesan, 2021).
 Informed decision making- It can be understood as the ability of the professionals of
Tesco has the ability to take best and effective decision by using various real information
collected from the market instead of past experiences and assumption of the management.
It has been suggested to them they must use digital technology in their marketing
activities as well as testing it on some times by making short term goals.
 Fast Execution – It the ability of the professionals and management of the company to
implement their plan as quick as possible as well as bring digital changes in their
organisation. in recently there is huge pandemic which develop needs of digital
technology and online services such as machine learning so the employees get better
knowledge about new technology and guidelines to provide best quality product and
services. So the manager of the company can implement artificial intelligence and
machine learning in their company to reduce paper work and contribute the improving
environment condition (Kane, 2019).
TASK 3
Create a Digital Ready Culture
In order to bring digital transformation, the management of the Tesco must create a digital
ready culture. Such as they organise a meeting to inform the employees about the new changes in
the organisation as well as encourage employees by providing training to them so they adopt it
fast in their working. it has been suggested to them they make policies to improve the quality of
the product and services in order to increase the experience.
By communicating and making good connection with the employees
they motivate them to put their best efforts to increase the productivity of the company so they m
meet the expectations and demand of the customers. By hiring professionals to implement new
and advance digital technology in their organisation such as social media marketing in order to
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promote their product and services to the large number of customers so they get fresh and better
quality items to meet their desire (Keane, Chen and Wen, 2018). The management of the Tesco
must change their management style by allowing the employees to participate in the decision
making and planning related to the new polices, task and transformation so they feel to be valued
and develop their understanding by giving more focus to think innovative for the growth of the
organisation. It has been determine that employees feel motivated when they get job satisfaction
and recognition for their better performance.
It is very important for the organisation to develop team work and guide the employees so
they work with coordination and unity in order achieve the target on time. by listing the point of
view of employees and make team in which people are willing to work with each other they can
lead a team in right direction as well as inspire them to help each other to adopt new technology
and new way of working in their task. By providing various incentives and opportunities to the
employees to develop their skills or post in order to bring new innovation in the company in
order to achieve success. they adopt new culture in their organisation in which they organise
training and development program for the employees so they develop better understanding about
each other and new trends in the market.
By installing the new digital technology in their working such as
machine learning to provide training to the employees who work from home so they learn to
operate new technology for systematic working in company. For example, in COVID, most of
the customer prefer to buy products online which leads to increase in the digital work in
company as well as requirement of advance skills to operate the technology in effective manner
(Lakshmanan, Roy and Gorain, 2019). so the management must make plan and strategies by
utilising all the resources in order to adopt new technology for the future success. positive and
favourable culture help the management to develop team working in their company so they
complete their objectives and win competitive advantage over competitors.
TASK 4
Steer Collaboration
It has been seen that there is huge requirement of the developing new
role in the Tesco in order to break the silos between teams and departments as well as reduce the
communication gap among management and employees. The new job role is Chief Collaboration
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Officer. For this management of the Tesco need to prepare the job description to hire the best
candidate for this job role (Leiponen and Kotiranta, 2019).
Job Description in context to the job role of Chief Collaboration Officer in Tesco are shown
below-
Job Description for the role of Chief Collaborating Officer in Tesco
Job status- Exempt
Report to – CEO of the company
Salary- 7, 00,000 Per annum
Working hours- Full time
Job description
Chief collaboration officer is the job role in which the person has responsibility for managing
and developing a multi disciplinary team which pay attention on the new innovation in the
business such as strategic project support, municipal policy and strategy as well as leadership
training. In order to perform these task there is huge requirement of skills and knowledge in
reference to their team planning, staffing, directing, coordination as well as administration along
with business development, fundraising, client management, project execution as well as project
evaluation in order meet the target of the company.
They have to perform all the roles and responsibilities by keeping their eye on the employee
performance as well as enable them to coordinating with the team of other department so they
work as whole team to provide better online services to the customers (Yan. and Yu, 2021).
Skills and qualification
 Master’s degree on the real state, management
 Willingness to lead people and take responsibility
 High technical skills
 High management skills, staffing skills, development skills and project management
skills
 Good in communication and decision making skills
 Flexible to adopt new technology and trends in working
 5 to 6-years experience in this field in leading company
 Strong knowledge about market research trends, customer preferences and computer
technology
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To apply
This position is open for the all qualified for candidate without discrimination to gender, colour,
caste, religion and many more. They must provide all medical reports in order to gain medical
benefits. They must send their CV to [e-mail] till the end of this month.
It has been suggested to the CCO of the Tesco they must follow some
steps to increase collaboration in the teams and departments of their company to meet the desired
outcomes effectively such as by assigning duties to employees as per their skills and
qualification as well as treating them equal in order to encourage them to conduct free
communication for team working ( Lichy and Ng, 2022). By observing that people from top
management to low level as they working transparency and honesty or not. Enable understanding
and empathy with employees. elaborate the task to them with example for their better
understanding. at last they must create collaborative and community culture through open
feedbacks son employees feel motivated to achieve the goals.
TASK 5
Select your Leaders
The leaders of the Tesco must use various Goleman’s leadership style to being digital
transformation in the company, it has been seen that with current authoritative leadership style
they faced difficulties as employees are unable to adopt new technology in their working.
So the leaders can use Democratic and coaching leadership style in
which they allow employees to share their ideas which help the leader to get understanding about
the skills of employees in order to provide training to them for the development of their
performance and productivity. It helps them to engage more the employees in the business
operation along with each other with digital technology to increase the sales of the company
(Smith, 2022).
.
GROW Model
In order to bring new digital transformation and adopt new leadership
style to make effective culture for employees so they work with their full efficiency the leaders
and use GROW model. It includes four steps such as Goal, reality, option and will. in this they
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first set the gaol related to the digital transformation and implement it with available resource
after some time they evaluate it impact on the organisation and employee performance in order
to find out area for improvement. further, they make various options such as training,
development, coaching, reward, incentives and many more in order to improve the skills of
employees so they adopt digital transformation in their working to complete the task with
efficiency (Wolfe, 2020 ). At last they will implement the best options such as machine learning
and artificial intelligence to increase overall efficiency of company.
CONCLUSION
As per above presented information, it has been concluded that leading through digital
disruption is most crucial task in organisation. It is very important for the company to bring
changes and provide online services to the customers as per their demand to survive in today’s
dynamic market. By using digital business agility model they install technology in their form in
effective manner. along with creating better culture in their company they can motivate
employees for collaborating working. By appointing Chief Collaborating Officer they can
increase the collaboration among team and department. at last they can change their leadership
style and use GROW model to perform the job role of leader in growth of company effectively.
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REFERENCES
Books and journal
Cappiello, A., 2018. Digital disruption and insurtech start-ups: Risks and challenges.
In Technology and the Insurance Industry (pp. 29-50). Palgrave Pivot, Cham.
Cozmiuc, D.C. and Petrisor, I.I., 2020. Innovation in the age of digital disruption: the case of
Siemens. In Disruptive Technology: Concepts, Methodologies, Tools, and Applications (pp.
1124-1144). IGI Global.
Franco, P.P., 2018. Digital retail and how customer-centric technology is reshaping the industry:
IT-enabled digital disruption. In Digital multimedia: Concepts, methodologies, tools, and
applications (pp. 1560-1580). IGI Global.
Gaon, A., D'Agostino, G.P. and Piovesan, C., 2021. Leading Legal Disruption Editorial: A
Vision for the Future of Artificial Intelligence. Leading Legal Disruption: Artificial Intelligence
And A Toolkit For Lawyers And The Law.
Kane, G., 2019. The technology fallacy: people are the real key to digital
transformation. Research-Technology Management, 62(6), pp.44-49.
Keane, M., Chen, Y. and Wen, W., 2018. 10. The creative economy, digital disruption and
collaborative. Creative Industries and Entrepreneurship: Paradigms in Transition from a Global
Perspective, p.201.
Lakshmanan, V.I., Roy, R. and Gorain, B., 2019. Case Study: Digital Disruption in the Mining
Industry. In Innovations and Breakthroughs in the Gold and Silver Industries (pp. 199-241).
Springer, Cham.
Leiponen, A. and Kotiranta, A., 2019. Digital Disruption in the Making: Digitalization of Finnish
Employment Agencies. In Digital Work and the Platform Economy (pp. 96-115). Routledge.
Lichy, J. and Ng, W., 2022. Digital disruption in a state-controlled ecosystem: A sociomaterial
perspective of public use of the internet under China's Social Credit System. Technological
Forecasting and Social Change, 183, p.121948.
Smith, A., 2022. Leading in a time of disruption. Scan: The Journal for Educators, 41(2), pp.4-6.
Wolfe, J.C., 2020. Disruption in the Boardroom: Leading Corporate Governance and Oversight
Into an Evolving Digital Future. Apress.
Yan, H.D. and Yu, F.L.T. eds., 2021. The Routledge Companion to Asian Family Business:
Governance, Succession, and Challenges in the Age of Digital Disruption. Routledge.
Online:
Tesco’s Digital Transformation, 2020. [Online] Available Through:<
https://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR472.htm>.
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