Leading Through Digital Disruption

LEADING THROUGH
DIGITAL DISRUPTION

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1 - The Case for Change......................................................................................................3
Task 2 - Capture Insights.............................................................................................................4
Task 3 - Make fast Decisions.......................................................................................................4
Task 4 - Acquire and Engage Talents..........................................................................................5
Task 5 - Create a Digital Ready Culture......................................................................................6
Task 6 - Steer Collaboration........................................................................................................7
Task 7 - Select your Leaders........................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
The present report is based on the topic leading through digital disruption. The chosen firm of
the report is Lebara that is situated in London UK. The report will discuss about the Threads that
company’s facing along with the objectives they want to achieve by using digital transformation.
Further it will also explain about the different techniques that company can use to change in the
market it operates along with explaining captures insights that are related to partners, competitors
and trend. the report will also explain about the approaches that are used by the organization to
make fast decision on the other hand it will also advise about the different techniques that will
help them to identify an engage the talent that are needed at the time of digital transformation. it
will also evaluate about the how formal informal leaders helps the company so faster digital
ready culture that is to support digital transformation and different collaboration tools which will
make individual to contribute at the time of decision-making I’m giving their leaders visibility in
two different contributions. Lastly it will also discuss about the key attributes and behaviors that
company wanted their leaders which will result in building a culture of digital transformation
company.
Task 1 - The Case for Change
Identifying the company that uses digital transformation along with these threats the company is
facing and the objectives that wants to achieve through this digital transformation
Lebara is the company that is situated in London UK that uses digital transformation.
The biggest threat that the company had to face at the time of re launching its global digital hub
for its migrant workers it has to face the issues that are related to financial and political
developments that are across the world (Bughin, 2017).
The company have launched the cards for it user to make low cost calls overseas they can also
use messaging for emergency but on the other hand its competitors What Sapp and Skype have
launched calling services which is the other and biggest competitive threat for the farm.
The different types of objectives that the company want to achieve that are related to digital
transformation are

To improve its services it is the most important cornerstones of the digital transformation ask
internal enactments cannot use it for sake of themselves. It will result in positive effect on the
profits and revenue of the company as customer will enjoy the services and along with this their
needs are also fulfilled on the faster basis
To increase internal collaboration digital transformation is known as big project which helps the
enterprise two faster at the time of internal collaboration. For example it helps him improving
document management process.
To increase efficiency Digital transformation will result in increasing efficiency because it is
natural improve process that helps the workers to use unmatched power of modern technology
which will make the employee in more Repeatable, faster and slicker way?
Task 2 - Capture Insights
Explaining the techniques that are used by Lebara uses to detect the changes and how can
capture insights about its competitors, macroeconomic trends and partners
The different techniques that organization uses to detect the changes better appending in the
markets are
Customer segmentation to know the changes in the market the first duty of the organization is to
know the segmentation of the customer data based upon heart variables such as educational
levels, gender, and level of income purchasing motivations (Collings and et.al., 2021). as
company deals in selling the Sims that is used by every people in the world they have to target
the people by fulfilling their needs so that it can result in growth and Increase in sales
Purchase situation analyzes the first change that the company wants to detect is related to when
the people will by their services and products what are the needs of them along with this what are
the places where people want to purchase it what will they pay related to that product all this is
done by using distribution channel that is used is that the techniques of the company Listening.
The company can capture insights about its competitors, macroeconomic trends and partners by
expanding its Business but allowing different competitive analysis which will help them to find
out what are the competitors his strength and weakness the place along with they will also know
what are the strategies that will improve the competitive advantage.