Leading Through Digital Disruption

This document discusses the strategies and techniques for leading through digital disruption and navigating the challenges of digital transformation. It covers topics such as the case for change, capturing insights, making fast decisions, acquiring and engaging talents, creating a digital-ready culture, steering collaboration, and selecting leaders. The content focuses on the example of Tesco, a British multinational retail company, and provides insights and recommendations for leaders in any industry.

Leading Through Digital
Disruption
Contents

INTRODUCTION...........................................................................................................................1
TASK 1: The case for change..........................................................................................................1
TASK 2: Capture insights................................................................................................................2
TASK 3: Make fast decisions..........................................................................................................3
TASK 4: Acquire and engage talents..............................................................................................3
TASK 5: Create a digital-ready culture...........................................................................................4
TASK 6: Steer collaboration...........................................................................................................5
TASK 7: Select your Leaders..........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital disruption is the change that arise when a new digital technologies and business
models influence the value proposition of existing goods and services The fast development in
the utilisation of mobile devices for personal use and work, a sift sometimes referred to as the
consumerisation of IT, has improved the potential for digital interference across many sectors.
For the completion of this assessment Tesco is the company which is considered. This business
organisation was incorporated in 1919 by Jack Cohen and is headquartered in Hertfordshire,
England, UK (Vives, 2019). It specialises in groceries and general merchandise as well as
operates in retail sector. The document will discuss about digital transformation which is made
by the company, capture insights about its rivals, macroeconomic trends and partners as well as
approaches that are used by firm to make fast decisions. Moreover, it will explain about
techniques of acquire and engage talents, create a digital ready culture, collaboration tools and
key attributes and behaviours of leaders.
TASK 1: The case for change
Tesco Plc, trading as Tesco which is a British multinational groceries and general
merchandise Retail Sector Company. It has operated its business globally in number of nations
with the help of its online and offline outlets. In term of offering goods and services through
online stores, the venture use e-commerce technology so that they can meet the consumer needs
in easier manner as well as retain its target audiences. In current time the respective venture is
introducing a “virtual grocery store” in the UK where consumer can order goods with their smart
phones from interactive billboards in public spaces. With the use of visual technology, the
company make digital transformation which assists the establishment in fulfilling its target
audience’s demands and offering its services in easier form. An electronic billboard displays
shelves stocked with commodities, each with their own barcode. With the help of this new digital
transformation and visual technology, Tesco dedicated phone app, a consumer can scan the
barcode, add it to their basket and then select a delivery time to their choosing.
With the help of this digital transformation is, one of the key objectives, increment in sales
and improvement in profitability of the company, which the firm wants to attain (Matzler and et.
al., 2018). Along with this, this will also assist the firm in retaining its existing consumer and
maximising customer base. Also there are several threats which are faced by the management of
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Tesco due to visual merchandising technology. Limited display space is one of the key
challenges which are suffered by venture due to make digital transformation with the use of
visual technology. With the number of goods that keep pouring into retail stores, there is
restricted shelf space to contain them. This adds the issue of space distribution for VM. Risk of
security is another issue facing retail venture and even those engaged with security cameras and
tracking devices still fall. Thus, retailers have to assure that their display also takes into
consideration the security of the commodities.
TASK 2: Capture insights
In term of detecting changes, the company can consider several techniques that re appending
in the market it operates (Jesse, 2018). With the assistance of these techniques, the venture can
capture insights about its competitors, macroeconomic trends and partners etc. The description of
some techniques and strategies which can be considered by the administration of Tesco is
defined as under:
Competitive Force model (Porter’s 5 Forces)- It is one of the key techniques which can be
used by the management of Tesco to determining the market in term of change. With the use of
porters five forces analysis, the venture can determine its rivalry firm that are work regarding
particular change which is implemented by the specific company. This analysis consist fiver
forces such as bargaining power of buyer, bargaining power of suppliers, threats of new entrants,
intensity of competitor rivalry and threat of substitutes. With the help of these aspects, the
management can analyse the competition in all area of market regarding specific change of
company.
Broad factors analysis (PEST analysis)- It also usually called the PEST analysis which
stands for political, economical, social and technological. This technique is essential to monitor
the insight about macroeconomic and partners as well as market trends and their influences
regarding specific change of Tesco (Kane and et. al., 2019). Also, the administration can analyse
the impact of political, economical, social and technological factors on the change that which
way the business operates and the form in which the consumer take the benefits of the services
which is offered by the company.
SWOT analysis- It is also an effective technique which is also essential to the establishment
like Tesco in detecting change. With the use of it, the firm can analyse the capability of the
change which is made by it within the particular business market within it operate. Also, they can
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determine the weaknesses and threats of it. Along with this, the management can monitor the
opportunity which is created by the visual technology change for the business of respective
company in a competitive and macroeconomic environment.
TASK 3: Make fast decisions
In the world of business, change is unavoidable. If organisations want to remain on track
they must accept to constant change before failure begins knocking on their door. Some changes
are simple and small enough to not become noticeable when some are big and basically very
complex to process (Curley and Salmelin, B., 2018). There are several approaches which can be
adopt by the management of Tesco in context of making fast decision to rapidly adapt to the
change in its markets.
Get market feedback- It is one of the main approach which can be consider by Tesco
which assist in making quick decision regarding change. With the help of it, the firm can analyse
market feedback in context of its Visual technological change that individual of the market in
term of consumer, dealers, suppliers and many more will like this kind of digital transformation
or not. This enables the company in taking fast decision towards implementation of this
technology.
Refine based on feedback- It is another approach and tool which can be consider by the
administration of Tesco in order to quick determination making regarding adaptation of change.
With the help of this tool, the management can add more features that consumer want and take
away ones they hate. This will assist the firm in taking accurate decision regarding change and
looking for ways of improvement.
Watch the competition- By executing such a radical change for the business, the rivalry
often changes as well. In Tesco, the management can use this approach to analyse the market
competition so that they can take rapid decision regarding the acceptance of their particular
change (Kane, 2018). With the assistance of it, the firm can know the different behaviours in
their work environment allow the company to understand their situation better and to how to
adjust to it. Additionally, the organisation can work as per the rivalry in context of adaptation of
change.
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TASK 4: Acquire and engage talents
There are several techniques and strategies which can be used by the company to acquire
and engage the talents required for digital transformation. The description of some of them as
under in context of Tesco is as:
Using effective recruitment methods- It is one of the key tools of obtaining and involving
skilled employees of the company in context of digital transformation. With the assistance of this
technique, the management of Tesco can hire skilled candidates which have knowledge about
new and innovative technologies so that they can make an effective involvement in the digital
transformation of the business enterprise (Kim, 2020). Also, they use their all efforts and
effectiveness to make their appropriate engagement in the organisation so that they can perform
well and rewarded for that.
Healthy and friendly workplace- It is another effective technique which can be
implemented by the administration of the respective firm in term of acquiring and involving
knowledgeable people of the firm. In Tesco, the administration can provide a healthy workplace
so that they can perform their duties and accountabilities in more effective and efficient manner.
When the place of work is secured, healthy and friendly then employees will feel safe as well as
the relation among workforces are good as well as they performing their duties and
accountabilities in a team in adequate way.
Build an employee focused culture- It is an important strategy which can be used by the
management of Tesco in term of involving and obtaining in digital transformation process. Now
these days, employees want to feel valued, so in context of this, the venture can build and create
an employee focused culture. This will assist in involving individual of the firm in engaging the
people to operating the business activities through visual technology (Fraussen and Halpin,
2018). If the firm follow a effective culture then it will assist in encouraging workforces to
perform in more developed.
TASK 5: Create a digital-ready culture
Digital ready culture is defined as a shared and mutually reinforcing set of values and
practices that assist high execution in service of innovation and performance in a digitally
enabled business atmosphere. In term of foster a digital regarding culture to support the digital
transformation of the respective company, the formal and informational leader can help by
considering effective leadership skills, abilities and styles. A formal leader is an individual
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exercising authority presented upon them by the venture pursuant to the people’s position in the
company. Whereas informal leader is a person within a business establishment who is worth
listening to because of their perceived experience and reputation between peers. They impact the
decisions of others, although they hold no formal position of authority and have no power over
those who select to follow their direction. In context of digital transformation, these leaders can
adopt different leadership forms like transformational and democratic leadership styles. With the
help of transactional leadership form, they can encourage, inspire and motivate workers to work
regarding the particular change that will assist in developing and shaping the upcoming time
growth (Kersten, 2018). Also, with the democratic form of leadership, these leaders can foster a
digital ready culture to support digital transformation in context of visual merchandising. With
the assistance of it they can influence and encourage employees to make participation in the
decision making process of the firm regarding particular change so that they can share their
views and make their effective contribution in creating digital ready culture by implementing
digital change.
TASK 6: Steer collaboration
There are numerous collection tools which a business enterprise can use to assist people of
the firm to contribute decision making and give leaders visibility. The description of some of
them is as under:
Project management- Effective project management creates a sturdy foundation for
maximised creativity, developed brand messaging, developed worker confidence and supports
operational innovation. The existing technical innovation can assist maximise project team
execution in all of these areas through optimising workflow and endorsing productivity.
Communication- It is an effective collaboration tool with the help of it; the management of
Tesco can improve and motivate employees to make involvement in decision making activity
(Grinberg, 2018). When the people of respective firm have immense and good communication
among them then they can effectively make their participation and have confidence to put their
views and share their ideas.
Share information- It is another effective tool of collaboration with the assistance of it the
venture can share and deliver all the needed information regarding policy, programs, promotions,
scheduling, budget and many more so that workers are well aware with the required information
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of the company and make their effective contribution in decision making process. This will also
assist them in reducing the time of workers that is spent by them on management of tasks.
Social media- It is another effective tool of collaboration which can be use by the
management of respective firm in term of maximising communication so that the people of firm
can make their engagement in the decision making more developed manner (Magnotta, 2019).
There are several ventures create company forums, blogs and others to post essential data and
request internal feedback.
These all collaboration tools assist the employees in having information about required
knowledge and making effective communication with the team and management so that they can
effectively participate in decision making of Tesco regarding its visual technology. In context of
social media they can gain knowledge about particular technology and share their views about it
and make an effective involvement in determination devising activity.
TASK 7: Select your Leaders
Organisational leaders have an essential role and function in the development of a culture
and digital transformation as well as assuring clarity so that everyone can fully support the
initiative. When commencing an important change in their company, look for these four key
traits between the leadership team to assure a successful transformation. The explanation of some
attributes and behaviours of leaders, which are essential to create a culture that supports the
development of Tesco’s digital transformation, as below:
Purpose driven- Few workers are interested in transforming just for the sake of change.
Without strong reasons for accepting new systems and modifying behaviour, it is complex to
create the conviction which is needed to change hearts and minds. Leaders who have the ability
to deliver the aim for the change are more likely to induce others. When workers acknowledge
that change is required to stay rival, maximise productivity and accomplish particular
organisational aims (Radukić and Kostić, 2019). These kinds of leaders are capable to
successfully convey why a change is taking place in addition to how it will happen.
Proactive problem solvers- When undertaking a digital or cultural transformation, there
will inevitably are issues that nobody forecasted. Leaders must be observant, agile and proactive
in context of observing and fix something that is not performing. Communication is a critical
element in problem solving and strong leaders must be capable to both listen to workers’ insights
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and disquiets as well as deliver their own thoughts efficiently. This quality of leaders does not
wait for issues to occur, they observe them before they happen and take steps to neglect them.
Collaborators- This attribute and behaviour of leader are working regarding individuals and
teams so that they must work together to execute new systems, hold each other responsible and
come up with new solutions (Vagadia, 2020). In Tesco, with this, leader can foster these
relations and show this sort of venture by their own behaviours. Collaborators actively involve
with employees to meet aims and solve issues as well as encourage workers to do the same.
CONCLUSION
This has been summarised form the above defined information that digital transformation
plays an effective role in the success and development of the company in term of increasing
sales, profits and number of target audiences. There are several techniques are considered by the
management of a company in term of detecting change and making quick decision regarding
adaptation of change. Also, in term of engaging talents, the organisation use effective techniques.
Leaders also provide an effective support in creating a digital ready culture as well as support
that culture which assist in the success of digital transformation.
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REFERENCES
Books & Journals
Vives, X., 2019. Digital disruption in banking. Annual Review of Financial Economics, 11,
pp.243-272.
Matzler, K. and et. al., 2018. The crusade of digital disruption. Journal of Business Strategy.
Jesse, N., 2018. Organizational evolution-how digital disruption enforces organizational
agility. IFAC-PapersOnLine, 51(30), pp.486-491.
Kane, G.C. and et. al., 2019. How digital leadership is (n't) different. MIT Sloan Management
Review, 60(3), pp.34-39.
Curley, M. and Salmelin, B., 2018. Digital disruption. In Open Innovation 2.0 (pp. 15-25).
Springer, Cham.
Kane, G.C., 2018. Why companies don’t respond to digital disruption. MIT Sloan Management
Review.
Kim, B., 2020. Moving Forward with Digital Disruption: What Big Data, IoT, Synthetic
Biology, AI, Blockchain, and Platform Businesses Mean to Libraries. Library
Technology Reports, 56(2), pp.1-32.
Fraussen, B. and Halpin, D., 2018. How do interest groups legitimate their policy advocacy?
Reconsidering linkage and internal democracy in times of digital disruption. Public
administration, 96(1), pp.23-35.
Kersten, M., 2018. Project to product: How to survive and thrive in the age of digital disruption
with the flow framework. IT Revolution.
Grinberg, I., 2018. International Taxation in the Era of Digital Disruption: Analyzing the Current
Debate. Georgetown University Law Center.
Magnotta, E., 2019. Digital Disruption in Marketing and Communications: A Strategic and
Organizational Approach. Routledge.
Naoumova, I. and Katrichis, J., A Corporate Social Responsibility View on Digital Disruption in
Marketing. In The Palgrave Handbook of Corporate Sustainability in the Digital
Era (pp. 543-560). Palgrave Macmillan, Cham.
Radukić, S. and Kostić, Z., 2019. THE IMPACT OF DIGITAL DISRUPTION AND
DISRUPTIVE INNOVATION ON BUSINESS ENVIRONMENT. Knowledge
International Journal, 35(1), pp.233-238.
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Vagadia, B., 2020. Digital Disruption: Implications and Opportunities for Economies, Society,
Policy Makers and Business Leaders.
Leiponen, A. and Kotiranta, A., 2019. 5 Digital Disruption in the Making. Digital Work and the
Platform Economy: Understanding Tasks, Skills and Capabilities in the New Era, p.96.
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How Workplace Collaboration Can Change Your Company. 2020. [Online]. Available Through:
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