Higher National Diploma in Business Management Unit Number and Title Unit 1 - Business Environment Analysis

Learner Name Klimentin Petrov ID HE12917 Programme Name Pearson BTEC National Diploma in Business Management Unit Number and Title Unit 1 – Business and Business Environment Credit Value 15 Unit Level 4 Academic Year 2020-21 January 2021 Cohort Assessor Fariha Quddus Assignment Title Organisational Types, Functions and Structures (Part 1) Business Environmental Analysis (Part 2) Issue Date 18/01/2021 Submission Deadline Sunday 09 May 2021 at 23:59 IV Name of Bushan Mohan IV Date 4 January 2021 Statement of Authenticity: I certify that

Learner Name Klimentin Petrov ID HE12917
Programme Name Pearson BTEC Higher National Diploma in Business
Management
Unit Number and Title Unit 1 – Business and Business Environment
Credit Value 15 Unit Level 4
Academic Year 2020-21 Cohort January 2021
Assessor Fariha Quddus
Assignment Title
Organisational Types, Functions and Structures (Part 1)
Business Environmental Analysis (Part 2)
Issue Date 18/01/2021
Submission Deadline Sunday 09 May 2021 at 23:59
IV Name Bushan Mohan
IV Date 4 January 2021
Statement of Authenticity:
I certify that the work submitted for this unit is my own and the research sources are
fully acknowledged.
Learner Name: Klimentin Petrov Date:24.04.2021

Business & Business Environment

TABLE OF CONTENTS
Introduction............................................................................................................................................................................................... 5
Part 1........................................................................................................................................................................................................... 6
ORGANISATONAL TYPES, FUNCTIONS AND STRUCTURES..................................................................................6
INFORMATION ABOUT THE SELECTED ORGANIZATION 1.................................................................................6
THE GOODS AND OFFERS................................................................................................................................................. 6
THE ORGANIZATION'S WIDTH AND RANGE............................................................................................................ 7
OBJECTIVES FOR SIGHT, PURPOSE, AND INDUSTRY..................................................................................... 7
THE STRUCTURE OF THE ORGANIZATION AND THE LEGAL FRAMRWORK.....................................8
INTERESTED PARTIES.......................................................................................................................................................... 8
Academy of Health Sciences (AHCS) - The Academy of Health Sciences is the all-encompassing
body for the entire healthcare profession, working with specialized professional organizations..............8
National School of Health Science (NSHCS) - The school oversees the implementation of NHS
health education services and the teaching and execution of such programs...................................................8
INFORMATION ABOUT THE SELECTED ORGANIZATION 2...............................................................................8
The GOODS AND OFFERS................................................................................................................................................... 9
THE ORGANIZATION'S WIDTH AND RANGE............................................................................................................ 9
VISION, PURPOSE AND OBJECTIVES......................................................................................................................... 9
THE STRUCTURE OF THE ORGANIZATION AND THE LEGAL FRAMEWORK.....................................9
INTERESTED PARTIES....................................................................................................................................................... 10
BACKGROUND DETAILS OF THE SELECTED ORGANIZATION 3................................................................10
THE GOODS AND OFFERS............................................................................................................................................... 10
THE ORGANIZATION'S WIDTH AND RANGE......................................................................................................... 11
VISION, PURPOSE AND OBJECTIVES....................................................................................................................... 11
THE STRUCTURE OF THE ORGANIZATION AND THE LEGAL FRAMEWORK...................................11
INTERESTED PARTIES................................................................................................................ 10
............................................................................................................................................................................................................ 11
An examination of the different business functions for one of the chosen organizations...........................12
Organizational chart of the chosen organization and an explanation of how the functions interrelate
and advantages and disadvantages of how they relate.............................................................................................. 12
Impact of the structure of the organization........................................................................................................................ 13
Part 2........................................................................................................................................................................................................ 14
Business Environmental Analysis............................................................................................................................................... 14
PESTLE analysis of the chosen organization.................................................................................................................. 14

PESTLE analysis of CANCER RESEARCH UK............................................................................................................. 16
SWOT analysis to the chosen organization...................................................................................................................... 17
SWOT analysis to Cancer research uk............................................................................................................................... 18
INTERACTIONS BETWEEN PESTLE AND SWOT ANALYSIS............................................................................21
A CRITICAL EVALUATION OF IMPORTANT FINDINGS AND THEIR EFFECT ON THE DECISION-
MAKING PROCESS..................................................................................................................................................................... 21
Conclusion............................................................................................................................................................................................. 22
References............................................................................................................................................................................................. 23

INTRODUCTION
As the days are passing, the world of business is changing at a rapid pace. The introduction of
modern science and technology and a number of new policies and regulations are two of the
major reasons behind this continuous change in the business sector. The business
environment is a much important aspects to be analyzed and discussed for the business
organizations as it can directly impact and influence their course of doing business. This
assignment will comprise of two segments. The first segment will consist of a detailed
discussion on different kinds of business organizations which are seen to persist in the
business world of the United Kingdom. The analysis will be done based upon the mission,
vision, objectives of those organizations along with the nature of activities they perform as well
as their stakeholders. The second part of the assignment will focus on the external and internal
business environment and the impact of the factors of the business atmosphere on the
activities and regulations of the business industries. The interrelation among the factors will
also be a part of discussion for this report. The organization which has been chosen as the
context for discussion for this assignment is Aldi, which is a well-known retailer based in the
United Kingdom.

Fig: Logo of Aldi (Fernando, 2011).
PART 1
ORGANIZATIONAL TYPES, FUNCTIONS AND STRUCTURES
This portion of the report has been prepared with a view to discussing about different types,
functions and structures of the business organization which are seen to sustain in the
contemporary business world of the United Kingdom. There are generally three major types of
business companies which are commonly seen- public, private and voluntary organizations
(Worthington, et al 2018). All these types will be discussed in this report in a detailed manner.
INFORMATION ABOUT THE SELECTED ORGANIZATION 1
The first organization which will be discussed is a public sector business organization. These
organizations in the public sector are generally owned by the government of the United
Kingdom and the major reason behind establishing these organizations are the welfare of the
people within the country and to serve in the most useful way possible. NHS is one such public
limited company based in the United Kingdom (Needle, et al 2009).

THE GOODS AND OFFERS
A wide range of digital technology services and products are provided to health and healthcare
organizations in the Northwest, including large emergency and specialist trusts, public and
mental health services, clinical assignment groups, general practitioners, and professional
organizations.
In addition, NHS Informatics Merseyside offers an important strategic role - working in health
and health services to provide strategic IT leadership and broader health reform. As part of
this, they help coordinate the technical requirements of joint work programs, including NHS
England's digital plans for Sustainability and Transformation Partnerships (STPs), and work in
support of our local Global Digital Models (GDE).
THE ORGANIZATION'S WIDTH AND RANGE
One of the four major healthcare networks of the National Health Service (NHS) established in
England in 1948, the National Health Service (England) provides free health services to those
who meet such requirements.
"The UK National Health Service" has almost 1.3 million people on the payroll, a number which
is unparalleled throughout Europe. When you're in personal work, the most you get on a single
day is: 835,000 unique visitors
50,000 visitors come to the A&E per year
about 36,000 patients are to be transferred to scheduled care in the hospital
The working conditions in the NHS are also conducive to changes in the lives of patients, if
any, and as long as they realize the opportunity and do their reform, it. There are 1250
hospitals in the UK that you could choose from, in which to do research work, ranging from
small rural health centres to the largest of them all.

OBJECTIVES FOR SIGHT, PURPOSE, AND INDUSTRY
We will collaborate together with our wellness and social providers to empower people to
manage their own care and make critical therapies more available. We will help those with
different health problems, not just single ailments, and will strive to deliver services to our
patients as locally as easily as possible. We would invest in the development of our existing
and potential workforces and pioneer new uses of technology.
This overriding vision will be realized by the Trust Board's adoption of four strategic priorities,
which are as follows:
• To provide high-quality care;
• To assist individuals in maintaining their independence at home;
• To provide integrated care; and
• To build sustainable health resources.
THE STRUCTURE OF THE ORGANIZATION AND THE LEGAL FRAMEWORK
The large size of the NHS requires a hierarchical organizational structure. All hospitals in this
company have at least three or four levels of government. Usually top managers or
professionals guide their juniors and it is mandatory for junior staff to listen to the instructions
of their superiors. Because it is such a large company, NHS must maintain a number of legal
structures that are appropriate for a different department of the organization. One such legal
structure is corporate governance, which discusses and upholds all the rights of the company's
stakeholders and ensures that all their interests are met.
INTERESTED PARTIES
Academy of Health Sciences (AHCS) - The Academy of Health Sciences is the all-
encompassing body for the entire healthcare profession, working with specialized professional
organizations.
National School of Health Science (NSHCS) - The school oversees the implementation of NHS
health education services and the teaching and execution of such programs.

North West Healthcare Science Network - NHS The North West Healthcare Science Network
is a specialist organization established in 2004 to help, encourage, grow, and serve the
Northwest's over 7,000 healthcare scientists.
Academic Health Science Networks - Academic Health Science Networks (AHSNs) provide a
once-in-a-generation ability to integrate curriculum, clinical study, informatics, creativity,
preparation, and healthcare delivery. Their mission is to enhance patient and population health
outcomes through the application of science and the creation and implementation of
comprehensive health systems.
INFORMATION ABOUT THE SELECTED ORGANIZATION 2
Next kind of organization in the business sector which will be discussed in this report is a
private organization. A private organization is basically that kind of organization which is
owned by one or more private individuals for the sake of their own company growth and
personal benefits. The very famous British supermarket chain Aldi can be a great example of
a privately owned business organization within the United Kingdom (Fernando, 2011).
THE GOODS AND OFFERS
The business organization Aldi provides their customers with a wide range of products and
services. The company mainly focuses with all kinds of groceries and frozen food items.
Besides, different kinds of prepared meals and vegetables are also kept in these supermarkets
for the consumers. The services offered by this organization to all their customers all over the
country are of top-notch quality (Needle, et al 2009).
THE ORGANIZATION'S WIDTH AND RANGE
The size and scope of this prominent supermarket chain is actually quite big. Currently, the
supermarket chain of Aldi holds 8% share of the entire food market of the United Kingdom.
There are more than 25000 employees working different stores or branches of this business
organization and there are more than 100 stores of this company all over the Europe, but
majority of those are situated within the United Kingdom. Such a huge workforce and large
number of branches indicate that Aldi is a large business company.
VISION, PURPOSE AND OBJECTIVES

The mission of the business organization Aldi is to provide quality grocery products and frozen
items to all their customers all over the branches which they possess. On the other hand, the
vision of this business company is to become one of the leading supermarket chains
throughout the world. The business objectives targeted by this famous supermarket chain
involves around providing the best kinds of products and services to their customers, so that
their customers would not have to worry about availing if different household items, especially
frozen food items, at any hour of the day or night.
THE STRUCTURE OF THE ORGANIZATION AND THE LEGAL FRAMEWORK
The legal structure of the business company Aldi is of private ownership and thus it is a private
limited company. The shareholders of the business organizations hold the share of specific
amounts. The profits and losses which are obtained from the operations of this business
organization are divided equally among the shareholders or according to the amount of share
they hold within the company. In the same way, the risks and uncertainties related to the
business are experiences by them equally while they take the major decisions regarding the
business activities and operations together (Kortmann, 2012).
INTERESTED PARTIES
The company is owned by Aldi Süd GmbH. Different stakeholders are associated with different
aspects of the business organization Aldi. The customers are one of the major stakeholders for
this company and so are the employees. The employees are the core drivers for success and
growth of this organization. The suppliers of raw materials and various products of the
organization are another stakeholder (Saleem Shaikh., 2015). Sometimes, this business
company goes on partnership regarding different branding activities or promotional activities
with their companies, thus other companies in the retail sector can also be termed as one of
the stakeholders for the business corporation Iceland.
BACKGROUND DETAILS OF THE SELECTED ORGANIZATION 3

The third type of business organization in the United Kingdom which will be discussed in this
portion of the report is a voluntary organization. These types of business organizations are not
established for the sake of earning money or profit. Rather, these organizations are
established for the sake of the welfare of the people living within the society or the country. A
great example of such an organization is the Cancer Research UK (Mercer, 2019).
THE PRODUCTS AND SERVICES
As this is not technically a business organization, the Cancer Research UK does not provide
the people with any kind of productsrather they provide a service. This organization as mainly
been established with a view to helping the people within the United Kingdom who are being
suffered from the deadly disease of cancer. The organization carried out extensive research
projects on cancer and why this disease occurs to people (Worthington, et al 2018). The
organization Cancer Research UK is dedicated to find out possible cures to this disease or the
ways by which the sufferings of people could be reduced when they suffer from cancer.
THE SIZE AND SCOPE OF THE ORGANIZATION
The size and scope of the voluntary organization Cancer Research UK is approximately
40,000 people therefore is a large organization. The organization was founded in the year of
2002. Since then, the organization has touched many lives though their help and support
towards the cancer patients of any stage (Schaffer, et al 2016). The scope of this research is
global. It has the potential to help everyone who may suffer from this disease throughout the
world. The Cancer Research UK is currently the largest research institute dedicated to cancer
in the whole world and it is a large organization.
VISION, MISSION AND BUSINESS OBJECTIVES
The mission of the Cancer Research UK is to find out the possible cures for the dangerous
disease cancer and to find out the reasons behind the occurrence of this disease to people. In
addition to this, this organization also has a definite vision, which is to eradicate cancer from
this world one day. The objectives of this organization are set and targeted by keeping this
mission and vision in mind.

THE ORGANIZATIONAL AND LEGAL STRUCTURE
The legal structure of the Cancer Research UK is quite different from the other two types of
business organizations which have been mentioned before in this report. As this is a voluntary
organization, the organization does not have any kind of motive to earn any sort of profit or
benefit for themselves (Needle, et al 2009). The organization being a voluntary one does not
have any particular individual to invest in it as well. The necessary monetary and other kind of
help for this organization usually comes from donations from people or other business
organizations. The Cancer Research UK is basically a trust which runs for a single cause
relevant to the welfare of the people.
STAKEHOLDERS
The different kinds of stakeholders which are involved in the operations of the Cancer
Research UK are the healthcare professionals, doctors, nurses, technicians working within this
organization along with the people or organizations who provide the donations, suppliers and
so on.
AN EXAMINATION OF THE DIFFERENT BUSINESS FUNCTIONS FOR ONE OF
THE CHOSEN ORGANIZATIONS
The supermarket chain Aldi needs to perform a number of significant operations every single
day. The organization has several departments and all the required activities are divided
among those departments. The marketing team of the organization carries out all the
promotional and market research activities (Cherunilam, 2010). The research and
development team of the company conducts extensive research on the choices and
preferences of the people regarding the products and services which the company offers. The
account and finance team takes care of all the transactions and monetary activities of the
organization and the human resource management team employs and manages all the
employees working in the company (Schaffer, et al 2016).
Marketing efforts and financial efforts are distinctly linked together. One is better than theother
will be an incorrect statement. It is through them working symbiotically that a company can

efficiently achieve their goals. The efforts of the marketing team provide revenue that the
financial team utilizes and provides marketing teams with resources.
ORGANIZATIONAL CHART OF THE CHOSEN ORGANIZATION AND AN
EXPLANATION OF HOW THE FUNCTIONS INTERRELATE AND ADVANTAGES
AND DISADVANTAGES OF HOW THEY RELATE
Below is the organizational chart of the business organization Aldi-
Fig: Organizational chart of Aldi (Mercer, 2019).
The activities performed by different departments are actually very much related to the
activities performed by other departments. The marketing department promotes and
showcases all the activities done by the other departments (Fernando, 2011). The finance
department finances the doing of all these activities and the human resource management
department employs the best employees who can perform all the activities within the business
organization Aldi. The corporate administration as well as the administration departments
takes care of all the administrative functions. All the other departments like purchasing;

storage, warehouses etc. are managed and directed by them. On the other hand, the finance
department monitors and manages the functions performed by the purchasing department.
IMPACT OF THE STRUCTURE OF THE ORGANIZATION
The structure which is followed in any business organization like Aldi is actually quite impactful
for the organization itself. This is because, this kind of structure helps the organizations to take
a definite shape and all the activities are done in a very arranged and organized way is the
business organizations like Aldi Follows a definite and specific structure (Saleem Shaikh.,
2015).
PART 2
BUSINESS ENVIRONMENTAL ANALYSIS
The environment at which any business organization operates is called the business
environment. Both the external and internal business environment creates impactful influences
on different activities and actions of these organizations. This section of the study would
examine the market climate, both external and internal, under which Aldi works. (Needle, et al
2009).
PESTLE ANALYSIS OF THE CHOSEN ORGANIZATION
There are quite a number of tools and frameworks which can be used in order to assess and
analyze the external environment of any business organization. The PESTEL analysis is one
of the best and most effective ones among those. This section of the study would analyze the
environmental world of the company entity Aldi using a PESTEL approach.
Political factors: Aldi is a global corporation with operations in more than 20 countries
worldwide. That is why the political conditions and situations in all these countries can impact
hugely on the operations done by this company. For example, the situation of Brexit has
caused a lot of uncertainty for this business organization as there are a number of Aldi stores
in a number of countries included in the European Union (Worthington, et al 2018).

Economic factors: The economic conditions of the customer can also play a vital role in the
success of any business company and it is also true for the company Aldi. It is basically a
discount shop which allows the customers to avail of their desired products and services with
the least amount of money. The recent situation regarding coronavirus has led people to
suffer from a lot of economic problems and that is why they would be interested in stores like
Aldi subsequently helping the business organization to grow. In the same way other
economical factors like tax rates, financial policies, inflation rate etc. also have a huge impact
on the business organization Aldi (Schaffer, et al 2016).
Social factors: Different choices and tastes of the customers influence the business
operations and actions carried out within any business organization like Aldi. It has been
mentioned before that Aldi is a discount shop and it helps people to avail of a huge amount of
products with very less amount of money which attract more customers to the company.
Moreover, the organization also takes part in various social responsibilities which also create
good impact on the minds of the customers.
Fig: PESTEL Analysis (Needle, et al 2009).

Technological factors: Being such a huge supermarket chain Aldi is yet to adopt the updated
technological services in order to help the customers even more. It has been seen that long
queues are there in almost all the stores of Aldi all the time and this is because of the lack of
technological advancement.
Environmental factors: The business organization Aldi is very much socially responsible and
in the continuation of this the organization has taken the step to make all their labeling
reusable or recyclable within the year 2025 (Mercer, 2019). At the same time the company
believes in sustainable development and in order to maintain this, the organization collects all
their materials and supplements from the local suppliers and farmers.
Legal factors: In order to maintain a problem free business all the business organizations
must follow all the laws and legislations present within the country. The business organization
Aldi also follows all the legislations. However, recently the company has been facing some
legal troubles with some matters, one of which was using olive leaves in the oregano products
(Cherunilam, 2010).
PESTLE ANALYSIS OF CANCER RESEARCH UK
Political factor: Private donations provide the majority of Cancer Research's financial
resources, and by limiting their reliance on government funding, Cancer Research maintains
financial independence (Hannagan, 2001). However, cancer research is also closely
monitoring the policies that each country adopts and comparing them to their beliefs. Cancer
research has developed a handy guide to assist parliamentary committees in their work. The
How to Campaign Confidently for Cancer guide educates candidates about cancer and how
they should learn more. Commit to beating disease, which encourages the next government to
make the UK's cancer outcomes among the highest in Europe over the next decade.
Additionally, the initiative encourages members to email local candidates for office to
encourage them to pursue our Cancer Commitment. The pledge includes the same legislative
recommendations as our manifesto. Thousands of our supporters communicated with their
candidates through email. Over 400 candidates have now registered across the world, and we
have given them a portfolio-sized pledge card to demonstrate their enthusiasm for the
initiative.
Economic factors: Cancer research depends on public donations for two primary reasons: to
maintain the ability to offer humanitarian aid as and when it is needed, and to maintain
independence from national, social, and economic interests. Regular contributions allow
Cancer Research to deliver patient services to those in greatest need and to react rapidly to

emergencies. Changes in discretionary income may have an impact on cancer studies, but the
effect is not always apparent. As buying power is limited, cancer research funding will fluctuate
somewhat in the short term, however if the fall in investment represents a decrease in the
national economy, cancer research funding would be decreased in the long run. (Hannagan,
2001).
Social factors: Marketing for non-profit organizations must take into consideration a society's
fundamental values. There will still be subcultures of people who have similar beliefs within a
community, and these subcultures will have an effect on cancer research.
Technological factors: If new products are developed to cure a variety of diseases, the
introduction of new equipment to detect new diseases can have an effect on cancer research
operations, as institutions often want to highlight their usage of current equipment and
technology, especially in comparison to their rivals. (Hannagan, 2001).
SWOT ANALYSIS TO THE CHOSEN ORGANIZATION
This portion of the report will focus on the internal environment of the companies. It is as much
important as the external environment. There are quite a many frameworks or tools which can
be used by business corporations in order to conduct an extensive and through analysis on
their internal environment. The SWOT analysis is one of the most vital and useful ones among
those (Saleem Shaikh., 2015). This is the method for identifying and analyzing all of an
organization's capabilities, shortcomings, prospects, and risks. This section of the study would
discuss the organization Aldi's SWOT review.
Strengths: One of the major strengths of the business company Aldi is the pricing system they
offer to their customers. It is a discount shop and that is why they have the ability to offer the
least price of products and services to their customers and this has created a great level of
customer satisfaction for this company. Thus, customer satisfaction and loyalty are other
strengths of this organization. In addition to all these, the socially responsible organization Aldi

provides a wide variety and mix of products and services which is also a strong feature of the
organization (Schaffer, et al 2016).
Weaknesses: As it is a discount shop the major targeted customers of the business Company
Aldi are the low income families of the countries in which they operate. That is why they
cannot target the high income customers and it is surely one of the weaknesses. Another
weakness which can be mentioned here is the high level of employee dissatisfaction. The
employees of this company need to work multiple shifts everyday and have to work very hard
which is why they are heavily dissatisfied (Worthington, et al 2018).
Fig: SWOT Analysis (Schaffer, et al 2016).
Opportunities: The low price offered by this company can easily attract the customers of
Asian countries and that is why there is a huge opportunity for this company to achieve a great
number of profits and success in the Asian countries.
Threats: The major threats which the business organization Aldi has to face are their
competitor companies. There is a huge number of retail companies like Tesco, Wal-Mart,
Sainsbury’s and so on which can give this company a huge competition to sustain in the
market.
SWOT ANALYSIS TO CANCER RESEARCH UK

STRENGHTS
World Class Science, through the efforts of a dedicated team of researchers, raises general
consciousness about cancer by avoiding it in the early stages. Unlike most infectious
infections, cancer is an incurable condition that cannot be prevented. This is one of the most
powerful forces through which individuals can contribute or finance in order to preserve the life
of millions and the next generation. Cancer Research UK has nearly established that the
condition can be treated if detected early. (Annual Report, 2008/09)
The dynamic, comprehensive platform, which includes all newsletters, has established it as
one of the most reputable organizations devoted to cancer research. This is one of the most
compelling reasons that donors would be fulfilled.
While becoming a non-governmental organisation, Cancer Research UK as ranked 48th on the
Times Top 100 Graduate Employers list due to the sum invested on research and growth.
Since cancer is the most effective illness, people focus their efforts on science and growth,
which is self-explanatory. As a result, Cancer Research UK received a favourable reception as
one of the first inclusions to the industry.
Dedicated researchers.
Cancer Research is a donor-focused organisation.
Cancer Research UK is a charity that supports over 4,500 physicians, scientists, and nurses.
Cancer Study UK provides financial assistance to grant-funded researchers working in British
institutions, clinics, and research institutes. Cancer Research UK has shown that high-quality
researchers are made.

Per year, it deals with about 285,000 new cancer cases.
The United Kingdom is a leader in cancer research due to the interest of both developed and
emerging countries. This creates outstanding opportunities for global cooperation.
WEAKNESSES
Funds collected in different forms will still be in short supply, since testing is a lengthy
operation.
If it hits the saturation point for financiers, the funding issue would become severe.
OPPORTUNITIES
There is a possibility of developing novel cancer treatment medicines with the assistance of
Cancer Research UK.
Cancer Research UK is one of the largest research institutes or organisations in the United
Kingdom, which means it is internationally recognised and has the potential to have a global
impact. As a result, fundraising effectiveness would be enhanced.
As the government has not already financed UK Cancer Research, there is a strong possibility
that it will promote and serve as a backbone for UK cancer research.
Students, physicians, physicists, and nurses would also be involved in volunteering with a
charity such as Cancer Research UK. As a result, support could be limited in the future in
order for the organization to continue growing.

THREATS
Due to the fact that cancer research is entirely dependent on federal funds, the primary
challenge is a lack of funding. If support for science is insufficient, the sequence of systems
must come to a halt.
Foreign-trained scientists and doctors will be unable to operate with Cancer Research UK for
an extended period of time, during which time information banks can be refreshed rather than
updated.
INTERACTIONS BETWEEN PESTLE AND SWOT ANALYSIS
The factors of both external and internal environments are much significant for the business
organizations. However, all these factors are actually interrelated. The external factors can
influence the internal factors of the business environment and at the same time, the internal
factors can also influence the external factors. It has been seen from the PESTEL analysis that
technology plays a great part for the success and growth of any business venture and from the
analysis of the internal environment of Aldi it has been seen that the company lacks of
sufficient technological advancement (Mercer, 2019). That is why; this external factor can
impact on the internal environment of the organization. On the other hand, strength of this
organization is that they can satisfy their customers with quality products with a very limited
amount of money and this has been seen from the analysis of the external environment how
the choices and demands of the customers can impact hugely on the operations of the
business companies like Aldi. That is why, it can be concluded by saying that the external and
internal factors of the business environment are very much related to one another
(Worthington, et al 2018).
A CRITICAL EVALUATION OF IMPORTANT FINDINGS AND THEIR EFFECT ON
THE DECISION-MAKING PROCESS
The findings which are obtained from the analysis of the external and the internal environment
of the business environment is actually very vital for the companies and these factors can

influence the decision making process of these companies by a great deal. The major
decisions of these companies should be based on their chances of achieving success and
attaining growth. These factors help them in making the best strategies which will be useful in
regard of attaining the targeted objectives for the business companies (Cherunilam, 2010).
CONCLUSION
The impacts and influences created by the business environment on the various activities and
actions performed by the business organizations are very much noteworthy. The business
environment and it various aspects should be acknowledge by the companies acting in the
commerce sector and they should analyze which of the factors of the business environment
should be changed or modified for the sake of the welfare and success of their companies. A
good analysis of the overall business environment along with effective strategic management
can help the business organizations to thrive and make their mark on the modern business
world.

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