Digital Transformation of Leasun: Issues and Solutions

Integrated Case Study

Executive summary
Digitally transformation of the businesses are mainly described as the process for
transforming and adopting various ways to increase the demand of the products offered to attain
and retaining the loyal consumers market while operating in dynamic surrounding as china. In
this report by analysing the Leasun issues with transforming the business at the digital platform
as for ever-increasing the sales of the product. The company is taking this decision as by facing
various issues mainly the unclear growth, offering low value added products and highly
homogeneous in nature with this it is able to earn the low profit margins while operating in the
competitive market and changing times. The Leasun is the food canned company established in
china and getting benefit from the government of the country for Selling canned food. With
adopting the online channels could mainly emphasize on using and adopting the large consumers
market as for improving the consumer's response by attracting large number. As by adopting the
lean transformational strategy for marketing the company products helped the company to grow
by emphasizing on customer oriented and using different digital platforms for increasing the
sales. Thus, with adopting various digital and establishing the shopping online supermarket
helped th company in attaining growth by increasing its sales.

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Describing the situation of the case ............................................................................................4
Evaluation of the problems and plan of analysis:........................................................................6
An assessment of current position of the Leasun.........................................................................7
SWOT framework........................................................................................................................7
PEST framework..........................................................................................................................8
PORTER FIVE FORCES ...........................................................................................................9
Proposed solution to the problems ............................................................................................10
REFERENCES..............................................................................................................................12