Digital Transformation in the Food Industry: A Case Study Analysis of LEASUN

Case Study Analysis

Executive summary
The main idea of carrying out this report is to understand the basic concept of digital
transformation and how it helps the company in achieving growth in the competitive food
industry. In this particular research report it has been evaluated that how LEASUN company
implements digital transformation in their business. The main objective of the company is to
know the impact of digitalisation on the performance of company and the challenges faced by
company in implementing digitalisation in the business. This helps the company in targeting the
right customers with the right product with he increase in online as well as traditional sales.

Table of Contents
Executive summary..........................................................................................................................2
CHAPTER1: Introduction of the case study....................................................................................4
Statement of the problem........................................................................................................4
Research aim and objectives..................................................................................................4
Structure of the report.............................................................................................................4
CHAPTER 2: Case brief: Description of the situation....................................................................6
Chapter 3- Problem statement and plan of analysis.........................................................................7
To study the concept of digital transformation in context of food industry...........................7
To examine the effect of digital transformation on the performance and productivity of
LEASUN................................................................................................................................7
To determine the challenges faced by LEASUN while implementing digital transformation
within the food industry..........................................................................................................8
Chapter 4: Analysis & Findings.....................................................................................................10
Theme 1- To analyse the concept of digitalization..............................................................10
Theme 2- To identify the challenges faced by LEASUN in adopting digitalisation within their
company...............................................................................................................................10
Theme 3- To analyse strategies to mitigate the challenges faced by LEASUN while adopting
digitalization.........................................................................................................................11
Chapter 5. Proposed solution to problem ......................................................................................12
REFERENCES..............................................................................................................................14

CHAPTER1: Introduction of the case study
Statement of the problem
There are several problems that the company face at the time of implementing digital
transformation such as less value added food products, unclear indicators of growth, ineffective
supply chain and high rate of homogenization. This results in lowering the profit margin of the
company and customer demand for food products in the competitive canned food industry. The
company is providing various different food and beverages to customers in market but the main
problem is not having advanced technology and limited budget (Vogelsang and et. al., 2019). It
is important for the company to know the demand for canned food products in the overall market
of China and in determining the recent trends of digitalisation.
Research aim and objectives
Research aim
To identify the impact of digital transformation on the productivity and performance of
an organisation within the food industry. A study on LEASUN
Research objectives
 To study the concept of digital transformation in context of food industry
 To examine the effect of digital transformation on the performance and productivity of
LEASUN
 To determine the challenges faced by LEASUN while implementing digital
transformation within the food industry
Structure of the report
The present research is based on a particular structure which is defined as under:
Chapter 1- Introduction to the case study – In the introductory chapter the researcher will
interpret the problem of research, research aim and objectives based on the case study and
structure of the research report.
Chapter2- Case brief: Description of the situation – Case brief helps in summarising the
detailed information mentioned in the case study like what issues the company faced and what
measures they adopted in managing the problems.