Integrated Case Study Analysis

Case Study Analysis

Executive summary
The main idea of carrying out this report is to understand the basic concept of digital
transformation and how it helps the company in achieving growth in the competitive food
industry. In this particular research report it has been evaluated that how LEASUN Company
implements digital transformation in their business. The main objective of the company is to
know the impact of digitalisation on the performance of company and the challenges faced by
company in implementing digitalisation in the business. This helps the company in targeting the
right customers with the right product with the increase in online as well as traditional sales.

Table of Contents
Executive summary..........................................................................................................................2
CHAPTER1 - Introduction of the case study..................................................................................4
Statement of the problem........................................................................................................4
Research aim and objectives..................................................................................................4
Structure of the report.............................................................................................................4
CHAPTER 2 - Case brief - Description of the situation..................................................................5
Chapter 3 - Problem statement and plan of analysis........................................................................6
To study the concept of digital transformation in context of food industry...........................6
To examine the effect of digital transformation on the performance and productivity of
LEASUN................................................................................................................................6
To determine the challenges faced by LEASUN while implementing digital transformation
within the food industry..........................................................................................................7
Chapter 4 - Analysis & Findings.....................................................................................................9
Theme 1 - To analyse the concept of digitalization...............................................................9
Theme 2 - To identify the challenges faced by LEASUN in adopting digitalisation within their
company.................................................................................................................................9
Theme 3 - To analyse strategies to mitigate the challenges faced by LEASUN while adopting
digitalization.........................................................................................................................10
Chapter 5 - Proposed solution to problem.....................................................................................11
REFERENCES..............................................................................................................................13

CHAPTER1 - Introduction of the case study
Statement of the problem
When implementing digital transformation, the company faces a number of challenges,
including low value food products, unclear growth indicators, an inefficient supply chain, and a
high rate of homogenization. In the competitive canned food industry, this decreases customer
demand for food products and the company's profit margin. The company sells a wide range of
food and beverages to customers, but the main issue is a lack of cutting edge technology and a
limited budget (Beauregard, and Miller, 2022). The company must be aware of the demand for
canned food products across the entire Chinese market and the most recent digitalization trends.
Research aim and objectives
Research aim
To identify the impact of digital transformation on the productivity and performance of
an organisation within the food industry. A study on LEASUN
Research objectives
 To investigate the concept of digital transformation within the food industry
 To investigate the impact of digital transformation on LEASUN's performance and
productivity
 To identify the obstacles LEASUN encountered when implementing digital
transformation within the food industry.
Structure of the report
The present research is based on a particular structure which is defined as under:
Chapter 1 - Introduction to the case study – In the introductory chapter the researcher will
interpret the problem of research, research aim and objectives based on the case study.
Chapter 2 - Case brief: Description of the situation – Case brief helps in summarising the
detailed information mentioned in the case study.
Chapter 3 - Problem statement and plan of analysis – This particular chapter helps in
collecting information from different article.
Chapter 4 - Analysis and findings – This chapter defines about the current problems faced by
company.
Chapter 5 - Proposed solution to problem – This chapter cover several recommendations.