Hotel and the Guest Management - Lifestyle Hotel

RUNNING HEAD: LIFESTYLE HOTEL
Hotel and the Guest Management

LIFESTYLE HOTEL 1
Executive Summary
The research report is summarized on ‘Hotel and the Guest Experience’. It comprises of
the various consumer behavior trends that have led to the emergence and rise of the lifestyle
hotels. Digital persona, self-indulgence and social isolation are the major consumer behavior
trends that provoked the growth of Lifestyle hotels. The next section focuses on the critical
assessment of characteristic of lifestyle hotels and variances from the traditional hotels. It is
considered that ‘high-quality service’, ‘personalize experience’ and ‘high pay’, some of the
specific features of these hotels. Moreover, it is analyzed that there is wide variance between the
traditional and boutique hotels. The latter has both pros and cons with respect to chain hotels.
The last section provides a recommendation for enhancing authenticity and availing distinct
experience to its guest. Further, the suggestions are critically analyzed as per their application to
meet the need to customer’s needs.

LIFESTYLE HOTEL 2
Contents
Introduction......................................................................................................................................3
Rises of lifestyle hotel.....................................................................................................................3
Global consumer behavioral trends.................................................................................................3
Lifestyle hotels.................................................................................................................................4
Meaning.......................................................................................................................................4
Characterizing elements...............................................................................................................5
Lifestyle hotels in contrast to traditional hotels...........................................................................6
Recommendations............................................................................................................................6
General.........................................................................................................................................6
Digital customers.........................................................................................................................7
Social and Mobile customers.......................................................................................................8
Conclusion.......................................................................................................................................9
Bibliography..................................................................................................................................10

LIFESTYLE HOTEL 3
Introduction
The report is prepared on the ‘Hotel and the guest experience’ in respect of lifestyle
hotels. Lifestyle hotels are luxury hotels that offer customize and unique service to customers. T-
hey are generally small in number and are uneconomical in their pricing (Jones, 2013).
‘Canopy by Hilton’ and ‘Andaz by Hayat’ are some of the recognized lifestyle hotels. The key
idea of the report is to pour light on the emergence of lifestyle hotels and to critically asses their
major aspect by including the practical examples of renowned ‘Canopy by Hilton’ and ‘Andaz’
lifestyle hotels.
Rises of the lifestyle hotel
There was a rise in consumer demand for a unique, authentic, fresh and ethnic travel
experience in the 21st century. It is assessed that consumers are willing to spend more for gaining
genuine, upgraded and memorable experience. Gradually, the hotel sector has responded to
customer needs and cravings; thus, it led to the journey of lifestyle hotels.
Many global consumer behavioral trends have provoked the rise of a lifestyle movement.
The rise of Airbnb, technology advancement and growth in multi-generational travelers has an
upper hand in the growth of lifestyle movement. It has influenced the hotel industry to actively
promote a lifestyle by fostering social change (Cohen, 2013).
Global consumer behavioral trends
Social isolation: The enhancement in digital connectivity resulted in the development of
social isolation and gloominess. This is because the physical connections are substituted with
digital updates. This, in turn, developed the demand for the services that assist the customers to
disconnect with the digital life. Thus, lifestyle hotels allow the customer to acknowledge the
cultural aspect (Mintel, 2019). Additionally, it promotes the lifestyle movements by fostering
social change and reminisce customers with the cultural environment (Haenfler, Johnson , &
Johnson , 2012).
Digital persona: With the increase in usage of social media, customers have developed a
digital persona to nurture and grow. They dedicate more time to their social lives. Thus, it leads