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Modern Hotel Industry Assignment

   

Added on  2020-12-30

13 Pages4134 Words181 Views
BUSINESS REPORT

EXECUTIVE SUMMARYIn the present scenario, hospitality industry is playing essential part in economy as it isgrowing at rapid rate as it is majorly composed of hotels with there numerous characteristics.The practice of modern hotel industry has initiated lifestyle hotel to professional community. Thepresent report is on basis of two international brands as Citizen hotel and W hotels throughMarriott where Citizen M is budget and W is luxury lifestyle hotel. It will provide discussionabout different elements of lifestyle hotels along with critical appraisal that how lifestyle isdiffering through traditional hotel. It has concluded that hotels are required for delivering local,global and personalized experience. The hotel brands have concentrated traditionally to being 2Das both local and global. It should give numerous amenities of different lifestyles throughdelivering personalized experience via broad spectrum of choice of service. Thus, each and everyaspect of consumer needs to be fulfilled with context to consumer behavioural trends.

TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Discussion of different elements of lifestyle hotels....................................................................1Critically evaluating the difference between the budget lifestyle and traditional hotel and theneed of it. ....................................................................................................................................3Lifestyle hotels meeting needs of the digital, social, and mobile customer................................5Evaluating the services of the lifestyle hotel that delivers the distinctive experience to thetraveller.......................................................................................................................................6CONCLUSION................................................................................................................................7RECOMMENDATION...................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONThe tourism and hospitality industry's success and failure of business along withdestinations are highly dependent on service. The hotels are highly aware about need forunderstanding the wishes, motives along with expectation of guests with context to behospitable. The services are highly evaluated through measuring customer satisfaction and inhotels it is mostly performed with guest comment related to satisfaction with different tangibleelements such as breakfast, check in/ check out, room amenities and breakfast. The presentreport is on basis of two international brands as Citizen hotel and W hotels through Marriottwhere Citizen M is budget and W is luxury lifestyle hotel. It will provide discussion aboutdifferent elements of lifestyle hotels along with critical appraisal that how lifestyle is differingthrough traditional hotel. There will be specification about its reason of need on basis ofconsumer behavioural trends. Simultaneously, it will demonstrate that how lifestyle attains therequirement of digital, social and mobile customer. Moreover, it will appraise that how lifestylehotel could deliver a distinctive guest experience to ever evolving traveller.MAIN BODYDiscussion of different elements of lifestyle hotelsLifestyle hotels are with high convenience of chains as they offer beautiful, unique designcoupled with personal and intimate service. Apart from this, it initiates with huge cost and chainhotels are its alternative but bereft of luxury and personality. Generally, these are driven throughchains as its best elements are small, intimate and modern and even this offers such as loyaltyperks, economies of scale and consistency. As a outcome, these lifestyle hotels are highlyaffordable and even accessible easily. In simple words, property which is combination of livingactivities and elements into functional designs providing opportunity to its guests for exploringdesire experience. Its first element is related to size as they are intimate in scale and createsambiance for being a personal guest in privacy instead of occupant of hotel.The other is related to individualities as properties have presence of distinctive vibe andeven operated on independent basis and even not affiliated as well with major chain. Moreover,they continue to purchase into increasing popularity of these lifestyle hotels and visitors havepresence of access to intimate and modern setting with reference to affordability prices andloyalty schemes of the chain (Baek, Choe and Ok, 2019). Usually, this characterise abundance of1

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