HOTEL AND GUEST EXPERIENCE

Running head: HOTEL AND GUEST EXPERIENCE
Hotel and Guest Experience
Name of the Student:
Name of the University:
Author note:

HOTEL AND GUEST EXPERIENCE1
Executive Summary
Hotel industry is one of the significant sectors in the world as it is responsible for about fifty
percent of the total foreign exchange earnings from the trade and enterprises of tourism. The
level of customer satisfaction is no longer exclusively dependent on just providing high level
of quality and comfort to the customers as it was once upon a time. The focus today has been
shifted on understanding the idea of what unique characteristics actually drive the new non-
conforming generations of travellers and all these have resulted in the rise of lifestyle hotels.
This paper has elaborated on presenting a brief overview of what lifestyle hotels are and how
are they different from the traditional ones. A thorough discussion on the global consumer
behavioural trends that have provoked the rise of lifestyle movement have been provided.
Table of Contents
1. Introduction........................................................................................................................2
2. Discussion..........................................................................................................................3
2.1. What are lifestyle hotels?............................................................................................3
2.2. Global Consumer behavioural trends to provoke the rise of lifestyle movement.......4

HOTEL AND GUEST EXPERIENCE2
2.3. Critical appraisal of lifestyle hotels and how they are different from traditional
hotels 6
2.4. Two popular lifestyle hotels and what they offer........................................................7
a) W Hotels by Marriott...............................................................................................7
b) EVEN Hotels by IHG..............................................................................................8
2.5. Reflection....................................................................................................................8
3. Conclusion..........................................................................................................................8

HOTEL AND GUEST EXPERIENCE3
1. Introduction
Right from the very first “vermin-infested inns”, which provided only lodging to the
guests, the hotel industry that are regarded as one the largest industries in the world today
used to have a colourful history that is stemming from the millenniums of decades ago (Yu,
Byun & Lee, 2014). The guests never used to expect anything extra aside from shelter and
they used to bring their own amenities and food for surviving a night’s stay. However, today,
with the varied changes and advancements in different sectors, customer demands,
technology etc., the idea of hospitality too has changed completely. It is no longer limited to
providing lodging facilities to the visitors, but, is way more than that. The global hotel
industry of modern era has been marked by the rise in consumer demand that is geared
towards the desire for some unique travel experiences that are based on authenticity,
originality, cultural connections and designs.
This report shall elaborate on researching about the lifestyle hotel sector and what the
hotel brands are doing for providing some distinctive and authentic experiences to the
customers. The chosen lifestyle hotel brands that would be used to provide integrating
examples are W Hotels by Marriott and EVEN Hotels by IHG. By taking the examples of
these two lifestyle hotel brands, this report shall assess the different and extraordinary
services and facilities that make such hotels different from the rests in the eyes of the
customers and the reasons behind their popularity among them. A thorough discussion on the
global consumer behavioural trends that have provoked the rise of lifestyle movement will be
provided along with critical appraisal of how lifestyle hotels are defined and their various
characterising elements that makes them different from the traditional hotels. Finally, a
critical reflection on how lifestyle hotels can deliver authentic and distinctive guest
experience to meet the needs of the digital, social and mobile customer shall be presented in
this report.