Individual Business Report on Lili Hair Style Website Prototype

This report discusses the Lili hair style online business and website, which will provide a positive experience for targeted audience. It describes the usability principles such as efficient design pattern, layout, navigation, and whitespace. Furthermore, it analyzes the different theories which are applicable in the design of the website and explores the digital marketing tool or techniques.

Individual Business Report
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Contents
Introduction......................................................................................................................................3
Design of website and usability.......................................................................................................4
Navigation........................................................................................................................................6
Digital marketing tool or techniques...............................................................................................7
Recommends metrics and analytical software.................................................................................9
Conclusion.....................................................................................................................................11
REFERENCES..............................................................................................................................13
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Introduction
The Lili hair style provides the different hair style services, advice and consultation to target
market of women who’s aged in between 18 to 40. The website has been created into certain
action in which provide online services to the potential consumers. Initially, it provides overview
of different hair style services and suggesting it to be prioritised. During covid-19, it has rapidly
increasingly demand of mobile hair style services. With the help of website, it allows user to
create account, login and check all kind of hairstyle services. This kind of approach will be
considerable as great innovation in context of mobile hair styles and provide opportunity for
targeted audience to find best options.
The owner of Lilli hair style enterprise will use their official website and able to upload
blog posts and interact with instagram, Facebook. The website differentiates from various
competitors because of their interactive design patterns, which is always inspire or motivate large
number of people (Bain, 2019). This kind of website will gain online value proposition of
community development.
This report will discuss about the Lili hair style online business and website, which will
provide the positive experience for targeted audience. It will describe the usability principles
such as efficient design pattern, layout, navigation and whitespace. Furthermore, analysis the
different theories which applicable in the design of website and explore the digital marketing tool
or techniques.
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Design of website and usability
The usability of website is basically explained the ease of use in particular website development
of project. Generally, It can be defined as quality of attribute that help to assess how user can
use, access and search or navigate the different options. In context of usability, it is important to
learn about the efficiency, and user satisfaction (Cai, He and Zhu, 2018). A dynamic website will
inspire or motivate individual people to maintain and control usability of website in proper
manner.
According to usability model, website designed has been proposed to measure usability of
traditional information system. After successful design website, it can be measured the different
attributes of website such as learnability, memorability, satisfaction and efficiency. It is all about
the way in which provide a new environment for information system. An interactive Lili
hairstyle website will represent new quality criteria, therefore necessitates the specific need for
new usability. Although WBIS are basically define the website that provides some common
application service to users.
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This website is effective and enables user to access information or data quickly. It allows user to
sign up to search different hair style services with click on the options.
The primary attribute of website usuability which means that represent trust and credibility. This
is one of the success factor and expand business in marketplace. On the basis of evaluation, it has
been already identified the importance of internet, many people can use internet to search, find
information.
Lili hairstyle enterprise is kind of online enterprise so that it attracts more consumers.
Sometimes, it arise serious concern in regards of privacy policy. For this reason, it is mainly
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focused on the maintain privacy of sensitive data or information on the website. Web usuability
can relate to trust attributes. Within Lili hairstyle website, it should include the different options,
Contact us details where user can easily enter information and find detailed. Accessibility is
another important element in context of website usability because it help to predict the suitable
language for users (Wibowo, Santoso and Setyohadi, 2018). The website making it easier for
people to understand the information which has already uploaded on the site.
This website provide the different kind of hair style services to the potential consumers. User can
access the website and select options of services. therefore, it has found variety of option and
book service by mobile phone. Usually, it including ladies hair cut, hair colors, highlights and
son on.
Navigation
It is based on the process or method of accurately ascertaining particular position and
planning and following a route. In the website development, navigation is consider as an
important element which may represent as usability (Manhas, 2017). The primary aim is to help
the users to access multiple options, find the services as quickly and efficiently.
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The overall layout of website complies with suitable design elements and components.
Website designer can be focused on the design elements which help to eliminate or remove any
kind of confusing design. In this way, it allows developer to maintain and control standard
design pattern, enhance a sense of users. Moreover, it will be helping to meet the experience
level of targeted audience through Lili hair style website. The layout, structure of website plays
important role in which enabling user to move from one page to another.
In the website, it should include logo as link which may represent uniqueness of hair style
business. It is also creating a different menu buttons such as login, signup, username, and
password. These are consider as navigation design elements such as site maps, clear menu
button, search and navigation which have positively impact on the usability of website.
The targeted audience, especially for women, who can use website to search or find the hair
style services. At that time, navigation design play an important role, which may refer to the
option where client can select or choose accordingly (Raj and Avinash, 2020). Usually, purpose
of dropdown option is providing the user as better view, read all content which have already
uploaded on the website. It offers hair style service, including price, hair style options. This kind
of simple navigation option is simple, understood and consistent by users, easily accessible
information of all kind of hair style services.
Digital marketing tool or techniques
Digital marketing tools are defined the product development & promotional strategies that
an enterprise uses to development. This can help for promoting hair style services through online
platform. In context of website development, Different kind of tool or platform can be utilised by
designer to establish an online business (Softwares, 2018). Therefore, it can easily targeting the
potential consumers via Facebook, twitter and Instagram.
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Instagram-
In recently, it has been identified that 90% users access instagram as digital marketing
tool or platform. That’s why, it is great opportunity for Lili hairstyle business to use instagram
and upload images, price and categories of hair style services. This is the best way to inspire or
motivate the targeted audience, especially adults women aged in between 18 to 40. Nowadays,
Instagram is one of the best option in context of digital marketing tool or platform. It provide the
best opportunity for online business in expansion, suggested integrating with social media into
website design. it will be increasing the user’s attraction, engagement by different participation.
Instagram is kind of free and interactive platform, usually represent the visual effects at
the time of content sharing. That’s why, Lili hair style website should be linked with instagram
where it is able to give personal experience and activities. Lili hairstyle business will be used
instagram as promotional platform (Wang and Wei, 2021). it provides the benefit or advantage
for users to share their personal experience. In recent times, the trend of instagram as digital
marketing tool has rapidly increasingly, attract more users to establish a strong collaboration
with organisation.
Facebook-
It is another important digital marketing tool or platform which provide the facilities of
users, enterprises such as photo sharing, upload posts, promoting product & services. In recent
times, Facebook has more than 2.7 million users, which is making an important platform or tool
for business expansion (Raj and Avinash, 2020). Lili hair style website can be established a
linked with Facebook to connect with potential users. Moreover, it also provided the information
about business, products, services and upcoming events.
Facebook is kind of digital platform and provide free web page service that enterprise can
build on pages to expand their internet presence. Like a personal Facebook profile, it help to Lili
hair style where it can send or receive a lot of messages, post, updates and other notifications.
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Email marketing-
Email marketing is based on the digital platform which act as sending a commercial
messages, typically it is combined with group of individual people, using email. Nowadays, there
are large number of population use email marketing. it provides broadest sense, sent message to
potential or current customers. Generally, it involves using email to send advertisement for
hairstyle services. According to survey, there are 66% of potential client read, interact with
emails on regular basis (Wibowo, Santoso and Setyohadi, 2018). this is one of the best option
which is primarily adopted by online enterprises. As, it is increasingly recognised the cost
effectiveness through digital tool, offering the best service to target people.
In context of Lili hairstyle business, it has been adopted the conversion email tool as per
chosen to drive traffic and encourage more awareness. Emails are considered the best option for
users to find accurate information or data, visit the website. By using this, it promote various
kind of hairstyle services. Each and every active members have been used their own email
address and collect all information through website. It ensuring that follow a proper guidelines of
GDPR directives. Another way, it will be understand the concept of email marketing to share
information to client and maintain all kind of privacy. In some situation, Email marketing fails to
align with GDPR guideline, distribution without any permission which takes place. Thus, a
permission based marketing is one of the best approach to draw consumers to establish
communication and also interested to build a strong trust. Sometimes, an email should be
anticipated and relevant for every consumers.
Recommends metrics and analytical software
The Key metrics are basically used by website developer and include options, utilised to
analyse or examine the effectiveness of digital marketing through Instagram and Facebook. Key
metrics in digital platforms such as click through rate, bounce rate. Click through rate is one of
the important key metric which help to measure large number of people who can access
information or data through one click on link (Yavtushynska, 2021). In this way, it has become
easier for enterprise to identify the list of users, who can access link and search particular
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information. This kind of option will be representing the success factors as increasing the rate of
performance. It also increased the opportunity for enterprise to achieve desirable success of
enterprise.
Audience growth rate is a key metrics that help to measure the speed at which online
enterprise following increases on social media. It is quickly gain more popularity across global
marketplace. As access to the internet, it continuously increases the brand awareness of Lili
hairstyle enterprise. On the basis of growth rate, it can easily measure the net new followers over
a reporting time intervals.
Potential reach is the best key metrics measure the number of individual people who could
identify the realistic situation or condition. It is also important for users to see a post at the time
of reporting time. On the other hand, if online business can be shared the post with network, 2-
5% of follower would be reached its destination place (Raj and Avinash, 2020). In this way, it is
developed more understanding of metric which plays important role because social media
platform is always helping business to achieve targets. As per knowing the potential reach
enables to engage with business progress.
Bounce rate- this is another kind of metrics applicable, when sending an email campaign, it
can utilise to track or monitor the overall bounce rate. This type of measurement will help to find
list of subscriber email addresses. It did not receive on email. In case, if measuring bounce rate
against as open rates that will provide an idea, assumption and belief on the quality of subscriber.
In this way, it has become easier to estimate or calculate percentage of hard bounces (Wibowo,
Santoso and Setyohadi, 2018). If it will reduce the bounce rates so that it will require to ask some
verification email address and confirm which is relevant or not. Somewhere, it will select as
double opt-in as great option that help to maintain quality of email lists, and maintain level of
bounce rates.
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Analytical Software-
It has recommended the “Wix Analytics” as great option for people looking the overall
performance of website through metrics. This can help to look for in depth insights, provide the
information on traffic trends, and enable to understand the concept of drill down with the help of
myriad of metrics. Wix analytics provide the better ideas to understand where Lili hairstyle
website attract more visitors, come from how it will get to interactive site. Wix analytics can get
more insight on the potential consumers, analyse the overall revenue. This will help to
understand the actual trends, optimize strategy and grow business across global world.
On the basis of evaluation, it has been suggested wix analytical tool because it has
become easier to use, create dynamic or natural site integration. Initially, it provides free and
automatic services. Therefore, users can easily view their suitable key metrics by using analytics
widget and embedded directly on their dashboard (Wibowo, Santoso and Setyohadi, 2018). At
some time, it get an alert message and sent to them when it can do some necessary changes in the
website according to the trends. Perhaps most importantly, Wix analytics is directly connected
with website builder and provide the complete picture of website, represent the specific areas for
purpose of improvement or management. By using Wix tool, it will be gained more knowledge
of both ins and outs of website. It is able to give important figures like in depth analysis, site
interaction and blog management. These are accessed in pre-made dynamic reports. That’s why,
it would recommend tool or platform for identifying the overall performance of online business.
Conclusion
From above discussion, it has been described about the Lili hairstyle website development
from user’s perspectives. It enabled to provide the brief ideas about the navigation, search and
find the information. Analysis of website usability and include some features to provide the
interactive or positive experience. On the basis of analysis, it has been examined that include
suitable features such as whitespace, navigation and design patterns. These are majorly attracts
more customers towards website.
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Furthermore, it has been described about the digital marketing tool or platform such as
Instagram, facebook. These are selected the most appropriate tool that help users to provide the
brand awareness, used for advocacy stages. Instagram and facebook are the most commonly used
digital tool which plays important role to keep update or maintain information. That’s why, it has
become easier for individual people, users to access website in proper manner. In this report, it
has been discussed the key metrics which is mainly used in the digital marketing tool such as
click through rate, growth rate. These are providing the brief idea to measure the performance of
website, creating a list of people who can view each post, updates on the website.
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REFERENCES
Book and Journals
Bain, S., 2019. Website Design & Development with Wordpress.
Manhas, J., 2017. Initial framework for website design and development. International Journal
of Information Technology. 9(4). pp.363-375.
Raj, D. and Avinash, P., 2020 INSTAGRAM AS A MARKETING TOOL BY YOUNG
WOMEN ENTREPRENEURS: AN EXPLORATORY STUDY.
Softwares, P., 2018. Pebble Softwares| Website Design & Development, E-Commerce Solutions,
Digital Marketing. WORK. 1. p.01.
Wibowo, M.I., Santoso, A.J. and Setyohadi, D.B., 2018. Factors affecting the successful
implementation of e-government on network documentation and legal information
website in riau. CommIT (Communication and Information Technology) Journal. 12(1).
pp.51-57.
Yavtushynska, K., 2021. Development and ways of implementation of the international
investment project “Beauty Salon Opening” in Spain (Doctoral dissertation, Університет
імені Альфреда Нобеля).
Cai, L., He, X. and Zhu, K., 2018, September. Research on B2B2C E-commerce website design
based on user experience. In Journal of Physics: Conference Series (Vol. 1087, No. 6, p.
062043). IOP Publishing.
Wang, L. and Wei, H., 2021, January. A website design to support teaching of algorithms.
In 2021 IEEE International Conference on Consumer Electronics and Computer
Engineering (ICCECE) (pp. 465-468). IEEE.
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