Research Project on Line Manager and Leaders' Duties for Talent Evolution and Retention in ASOS Plc

This research project aims to determine the duties played by line managers and leaders for talent evolution and retention within a workplace. The study is conducted on ASOS Plc and includes research questions, objectives, significance, literature review, methodology, and data analysis.

Unit 11 – Research
Project
1

Chapter One: Introduction...............................................................................................................3
1.1 Research Aim and Rationale............................................................................................3
1.2 Research Questions..........................................................................................................3
1.3 Research Objectives.........................................................................................................3
1.4 Significance of the Research............................................................................................4
Chapter Two: Literature Review.....................................................................................................4
2.2 Introduction of Literature Review.................................................................................4
2.2 Main Body........................................................................................................................4
2.3 Conclusion of Literature Review..................................................................................6
Chapter Three: Methodology...........................................................................................................6
3.1 Research Approach...........................................................................................................6
3.2 Research Strategy.............................................................................................................6
3.3 Research Methodology.....................................................................................................6
3.4 Research Tools.................................................................................................................7
3.5 Sampling...........................................................................................................................7
3.5.2 Sampling Strategy.........................................................................................................7
Data analysis and Discussion.........................................................................................................10
Analysis of collected facts....................................................................................................10
Interpretation of data............................................................................................................13
Chapter Six: Conclusion, Recommendations and Implications for Further Research...................25
References......................................................................................................................................27
Appendix........................................................................................................................................29
2

Chapter One: Introduction
1.1 Research Aim and Rationale
Research aim
“ To determine the duties played by line manager and leaders for talent evolution and
retention within a workplace. A study on ASOS Plc.
Rationale
The rationale for executing the current investigation is to identify duties and responsibilities
executed by line managers and leaders in retaining and developing employees. The current
research is significant for ASOS Plc so that to analyse the importance of their line managers and
leaders. The investigation is linked with dual orientation of the researcher such as personal
perspective and professional perspective (Sparrow, Hird and Cooper, 2015). In the status of
personal perspective the current research will evolve significant skills within researcher such as
problem solving skills, communication skills and many others. Whereas in terms of vocational
position the research would provide help to the researcher in order to manage future researches
in more suitable manner.
1.2 Research Questions
 What are the different roles executed by leaders and line managers in the
workplace of ASOS Plc ?
 What are the duties and responsibilities played by leaders and managers of
ASOS Plc in terms of employee evolution and retention?
 What is the importance of developing and retaining employees within ASOS
Plc?
3

1.3 Research Objectives
 To examine the different duties executed by leaders and line managers in the
workplace of ASOS Plc
 To investigate the roles and responsibilities played by leaders and managers of
ASOS Plc in terms of employee development and retention
 To discern the importance of developing and retaining employees within
ASOS Plc
1.4 Significance of the Research.
Present research is significant as it is conducted on the duties played by reline managers and
leaders for talent evaluation and retention within a workspace. In this in depth analysis has been
conducted to identify the rules that has been played by these executives (Al Ariss, Cascio and
Paauwe, 2014). The present research will significantly benefit companies in the same sector to
understand the importance of employee development and retention. Present research is also
significant as it helps researcher to enhance the current level of knowledge and utilise the present
research experience to conduct future research in more effective manner.
Cost:
Overall amount that project manager undertakes to fulfil project objectives. In terms with
present research, researcher set appropriate budget to cover all activities cost in order to conduct
process without facing the issue of over expense.
Access:
The researcher holds the access of research.
Chapter Two: Literature Review
2.2 Introduction of Literature Review
Literature review is defined as an overview of previously published work on a specific topic.
This is inclusive of summary overview and evaluation of a current state of knowledge
(Stoyanova and Iliev, 2017). In context to present research the duties played by line manager and
leaders for talent evolution and retention within a workplace is being analysed according to the
viewpoint of various authors, journal articles and books.
4

2.2 Main Body
Different duties executed by leaders and line managers in the workplace of ASOS Plc
According to the viewpoint of Ansar and Baloch, 2018 line managers and leaders in organization
plays crucial role in aligning roles and responsibilities of employees according to the
organization aims and objectives. In context with ASOS there are different duties executed by
the company line managers and leaders such as recruitment and selection, providing guidance
and motivation to employees, encouraging communication, resolving conflicts and executing
feedback system (Pandita and Ray, 2018). With the help of different type of roles and
responsibilities line managers and leaders within the companies are encouraging employees to
accomplish organization objectives in a well defined and effective manner.
Roles and responsibilities played by leaders and managers of ASOS Plc in terms of employee
development and retention
According to the viewpoint of Carpenter and de Charon, 2014 employee development and
retention is an important aspect for an organization as it helps company to implement appropriate
strategies as to retain talented and skilled workers for longer period of time. In order to stay
competitive in the business environment line managers and leaders of ASOS is taking use of
different roles and responsibilities such as encouraging open communication, providing effective
mentorship and guidance, controlling business activities, measuring employees performance
against the set goals, offering continuous guidance and motivation to workers and evaluating
business objectives and providing support to employees. With the help of these roles and
responsibilities line managers and leaders of ASOS are retaining employees and providing
development to them.
Importance of developing and retaining employees within ASOS Plc
According to the viewpoint of Isson and Harriott, 2016 the modern business environment is
highly competitive in which development and retention of employees plays crucial role as well
responsibilities. With the help of this company can executive roles and responsibilities with a
talented workforce. It has been analysed that developing and retaining employees plays
important and crucial role as it allow organization to enhance its competitiveness in industry
while having strong relationship with consumers (Narayanan, Rajithakumar and Menon, 2019).
5

With the help of retaining talented and experienced employees ASOS can reduce the overall
budget in providing training to new employees and recruitment in selection method. This will
also play important role in company in terms of enhancing its growth.
2.3 Conclusion of Literature Review
According to the literature review analysis it has been concluded that retention and development
of employees is crucial for ASOS as it allows them to overcome the rivalry in the workspace
market and also allow them to conducted roles and responsibilities with talented and experienced
workforce (Whysall, Owtram and Brittain, 2019).
Chapter Three: Methodology
3.1 Research Approach
In order to conduct the present research investigator is undertaking use of deductive
research approach. It has been underlined that research approaches a crucial element of research
methodology in which investigator have ability to select will accumulate data and information to
conduct research in systematic manner with the assistance of numerical data analysis.
3.2 Research Strategy
Research strategy plays essential role as this is a procedure and plan which allow researcher to
have a guidance. To fulfll research in effective work research strategy allow investigator to have
a framework to accumulate data and information (Meyer and Xin, 2018). In order to fulfil
present research researcher is taking advantage of survey research strategy acquire data and
further analyse them with the help of quantitative analysis method. The main reason behind this
is to select a set of respondents by taking use of questionnaire and conduct research in
appropriate way.
3.3 Research Methodology
Research methodology is an important component of research investigator can select
different techniques and tools according to the research topic. In this researcher can acquire data
and information as per the selected method which will help in executing research and fulfilling
objectives in appropriate way.
6

3.4 Research Tools
Research tool is a crucial concept which allow investigator to take advantage of various
techniques and tools to accomplish research objectives. In order to fulfil present research
investigator is under taking advantage of quantitative data collection method in which both
primary and secondary method has been selected (Morgan, 2014). In order to conduct research
with the help of primary method researcher is taking hues of first hand data and information
directly from respondents and will analyse them with the help of pie chart and bar graph. In order
to conduct research in secondary method investigator will take advantage of books, journal
articles, previously conducted research and will further analyse them by taking use of literature
review.
3.5 Sampling
Sampling is a crucial concept of research methodology in which to conduct present
research researcher is taking advantage of random sampling method. Investigator is further
considering 30 respondents employees of company and will analyse their viewpoint. The
primary reason behind selecting them as respondent is that they have efficient knowledge about
the selected topic.
3.5.1 Identifying Population and Research Site
The population of respondents will be the employees of company through which
researcher will conduct research in effective manner.
3.5.2 Sampling Strategy
Investigator have selected use of random sampling strategy to acquire appropriate data
and information.
7

Questionnaire
Q1) Are you aware with the concept of talent management?
a) Yes
b) No
c) Neutral
Q2) As per your view point, line manager and leaders is important for retaining talent
within a workplace?
a) Yes
b) No
c) Neutral
Q3) According to your view point, does talent evolution and retention within a workplace
helps in improving productivity and growth of an organisation?
a) Yes
b) No
c) Neutral
Q4) As per your opinion, talent management strategies help in enhancing overall
productivity of ASOS Plc workplace?
a) Yes
b) No
c) Neutral
Q5) What is the impact of talent evolution and retention within a workplace of ASOS
Plc?
a) Positive
b) Negative
c) Neutral
8

Q6) According to you, what are the different duties executed by leaders and line managers
in the workplace of ASOS Plc?
a) Conducts annual review
b) Coach and mentor
c) Communicate objectives
d) Lead meetings
e) Guide staff
Q7) According to your view point, what are the roles and responsibilities played by
leaders and managers of ASOS Plc in terms of employee development and
retention?
a) Investment in employee referral programme
b) Training and development
c) Compensation
d) Rewards
Q8) In what way employee development and retention strategies will benefit ASOS
Plc?
a) Increase in profitability
b) Increase in overall productivity
c) Higher competitive edge in market
d) Increase in organisational performance
Q9) What are the challenges ASOS Plc line manager and leaders faced in implementing
employee development and retention strategies?
a) Dissatisfaction of salary
b) Better pay scale in market
c) Unrealistic expectation
9

d) Lack of appreciation
e) Low work life balance
Q10) According to you, what is the importance of developing and retaining employees
within ASOS Plc?
a) Improve consumer relationship
b) Higher productivity
c) Competitive advantage
d) Promote health and success of organisation
Q11) What is the most appropriate strategies that line manager and leaders ASOS Plc can
use for employee development and retention?
a) Invest in employee career
b) Recognize employee contribution
c) Prioritize work life balance
Q12) Provide some recommendation, line manager and leaders ASOS Plc to implement
employee development and retention to enhance productivity and efficiency of
workspace.
Ethics
Researcher complied with all ethical consideration such as data protection, BERA code of
ethics to maintain respondents confidentiality.
Data analysis and Discussion
Analysis of collected facts
Use of following frequency table is made for systematic and clear analysis of collected
raw data:
Q1) Are you aware with the concept of talent management? Frequency
10

a) Yes 27
b) No 2
c) Neutral 1
Q2) As per your view point, line manager and leaders is important for
retaining talent within a workplace?
Frequency
a) Yes 25
b) No 2
c) Neutral 3
Q3) According to your view point, does talent evolution and retention
within a workplace helps in improving productivity and growth of an
organisation?
Frequency
a) Yes 24
b) No 5
c) Neutral 1
Q4) As per your opinion, talent management strategies help in enhancing
overall productivity of ASOS Plc workplace?
Frequency
a) Yes 18
b) No 7
c) Neutral 5
Q5) What is the impact of talent evolution and retention within a
workplace of ASOS Plc?
Frequency
a) Positive 20
b) Negative 5
c) Neutral 5
11

Q6) According to you, what are the different duties executed by leaders
and line managers in the workplace of ASOS Plc?
Frequency
a) Conducts annual review 7
b) Coach and mentor 9
c) Communicate objectives 5
d) Lead meetings 6
e) Guide staff 3
Q7) According to your view point, what are the roles and
responsibilities played by leaders and managers of ASOS Plc in
terms of employee development and retention?
Frequency
a) Investment in employee referral programme 12
b) Training and development 7
c) Compensation 5
d) Rewards 6
Q8) In what way employee development and retention strategies will
benefit ASOS Plc?
Frequency
a) Increase in profitability 8
b) Increase in overall productivity 4
c) Higher competitive edge in market 9
d) Increase in organisational performance 9
Q9) What are the challenges ASOS Plc line manager and leaders faced in
implementing employee development and retention strategies?
Frequency
a) Dissatisfaction of salary 8
b) Better pay scale in market 6
c) Unrealistic expectation 9
12

d) Lack of appreciation 5
e) Low work life balance 2
Q10) According to you, what is the importance of developing and
retaining employees within ASOS Plc?
Frequency
a) Improve consumer relationship 7
b) Higher productivity 9
c) Competitive advantage 5
d) Promote health and success of organisation 9
Q11) What is the most appropriate strategies that line manager and
leaders ASOS Plc can use for employee development and retention?
Frequency
a) Invest in employee career 12
b) Recognize employee contribution 10
c) Prioritize work life balance 8
Q12) Provide some recommendation, line manager and leaders ASOS Plc
to implement employee development and retention to enhance
productivity and efficiency of workspace.
Interpretation of data
Theme 1 Concept of talent management
Q1) Are you aware with the concept of talent management? Frequency
a) Yes 27
b) No 2
13

c) Neutral 1
a) Yes b) No c) Neutral
0
5
10
15
20
25
30 27
2 1
Chart Title
Interpretation
According to the above graph it has been stated that 27 out of 30 respondence are aware
with concept of talent management while remaining 2 did not have any understanding another 1
respondent out of 30 were neutral.
Theme 2 Line manager and leaders is important for retaining talent within a workplace
Q2) As per your view point, line manager and leaders is important for
retaining talent within a workplace?
Frequency
a) Yes 25
b) No 2
c) Neutral 3
14

a) Yes b) No c) Neutral
0
5
10
15
20
25
30
25
2 3
Chart Title
Interpretation
As per the above graph 25 out of 30 respondents were agreed with this fact that line
manager and leader is important for retaining talent within a workplace. While remaining 2
respondents did not agree with the same and another 3 respondent out of 30 were neutral.
Theme 3 Talent evolution and retention within a workplace helps in improving
productivity and growth of an organisation
Q3) According to your view point, does talent evolution and retention
within a workplace helps in improving productivity and growth of an
organisation?
Frequency
a) Yes 24
b) No 5
c) Neutral 1
15

a) Yes b) No c) Neutral
0
5
10
15
20
25
30
24
5
1
Chart Title
Interpretation
According to the above graph 24 out of 30 respondents are agree with the fact that talent
evolution and retention within a workplace significantly helps in improving productivity and
growth of an organization. While remaining 5 did not think the same and other 1 respondent out
of 30 were neutral.
Theme 4 Talent management strategies help in enhancing overall productivity of ASOS Plc
workplace
Q4) As per your opinion, talent management strategies help in
enhancing overall productivity of ASOS Plc workplace?
Frequency
a) Yes 18
b) No 7
c) Neutral 5
16

a) Yes b) No c) Neutral
0
2
4
6
8
10
12
14
16
18
20 18
7
5
Chart Title
Series1 Series2
Interpretation
As per the above graph 18 out of 30 respondence are agreed with the fact that talent
management strategy helps in enhancing overall productivity of a source workspace. According
to the respondents viewpoint with the help of talent management strategies company can
enhance employees productivity. While remaining 7 respondent did not agree with the same and
other 5 were neutral.
Theme 5 Impact of talent evolution and retention within a workplace of ASOS Plc
Q5) What is the impact of talent evolution and retention within a
workplace of ASOS Plc?
Frequency
a) Positive 20
b) Negative 5
c) Neutral 5
17

a) Positive b) Negative c) Neutral
0
5
10
15
20
25
20
5 5
Chart Title
Series1 Series2
Interpretation
According to the above graph 20 out of 30 respondence had that there will be a positive
impact of talent evolution in retention within workspace of a source plc. While remaining 5
respondents out of 30 said that there will be a negative impact as in order to talent retention
company needs to invest lot of funds. Another 5 respondents out of 30 were neutral.
Theme 6: Different duties executed by leaders and line managers in the workplace of ASOS
Plc
Q6) According to you, what are the different duties executed by leaders
and line managers in the workplace of ASOS Plc?
Frequency
a) Conducts annual review 7
b) Coach and mentor 9
c) Communicate objectives 5
18

d) Lead meetings 6
e) Guide staff 3
a) Conducts
annual review b) Coach and
mentor c) Communicate
objectives d) Lead
meetings e) Guide staff
0
1
2
3
4
5
6
7
8
9
10
7
9
5
6
3
Chart Title
Interpretation
According to the above graph 7 out of 30 respondents said that conducting annual review
is the duty executive by leaders and line managers in the workspace of a source plc. While
remaining 9 respondents goes with coach and mentor. Along with this, 5 respondents out of 30
said that communication of objectives is the duty that leaders in line managers in the workspace
of a source plc is conducting. While other 6 respondents were in the favour of leading meetings.
At last remaining 3 respondent out of 30 said that guiding staff is the duties played by leaders
and line managers in the workspace of ASOS plc.
Theme 7: Roles and responsibilities played by leaders and managers of ASOS Plc in
terms of employee development and retention
Q7) According to your view point, what are the roles and
responsibilities played by leaders and managers of ASOS Plc in
terms of employee development and retention?
Frequency
a) Investment in employee referral programme 12
b) Training and development 7
c) Compensation 5
19

d) Rewards 6
a) Investment in
employee referral
programme
b) Training and
development c) Compensation d) Rewards
0
2
4
6
8
10
12
14
12
7
5
6
Chart Title
Interpretation
As per the above graph it has been stated that 12 out of 30 respondents said that
investment in employee referral program is the role and responsibility is played by leaders and
managers of ASOS plc in terms of employee development and retention. While 7 respondents
are in the favours of training and development. Another 5 respondents out of 30 said that
compensation is the role and responsibilities that leaders and managers offices is playing in terms
of retaining employees. While another 6 respondents were in the favour of rewards.
Theme 8: Employee development and retention strategies will benefit ASOS Plc
Q8) In what way employee development and retention strategies
will benefit ASOS Plc?
Frequency
a) Increase in profitability 8
b) Increase in overall productivity 4
c) Higher competitive edge in market 9
d) Increase in organisational performance 9
20

a) Increase in
profitability b) Increase in overall
productivity c) Higher competitive
edge in market d) Increase in
organisational
performance
0
1
2
3
4
5
6
7
8
9
10
8
4
9 9
Chart Title
Interpretation
From the above graph it has been stated that 8 out of 30 respondents said that employee
retention and development strategy will benefit ASOS plc in terms of increasing profitability.
Another 4 respondents were in the favour of increase in overall productivity. Remaining 9
respondents out of 30 were in the favour of higher competitive edge in the market and remaining
9 respondents said that employee retention and development will benefit in terms of increase in
organizational performance.
Theme 9: Challenges ASOS Plc line manager and leaders faced in implementing employee
development and retention strategies
Q9) What are the challenges ASOS Plc line manager and leaders faced
in implementing employee development and retention strategies?
Frequency
a) Dissatisfaction of salary 8
b) Better pay scale in market 6
21

c) Unrealistic expectation 9
d) Lack of appreciation 5
e) Low work life balance 2
a)
Dissatisfaction
of salary
b) Better pay
scale in market c) Unrealistic
expectation d) Lack of
appreciation e) Low work life
balance
0
1
2
3
4
5
6
7
8
9
10
8
6
9
5
2
Chart Title
Interpretation
From the above graph it has been stated that 8 respondents out of 30 said that the major
challenges ASOS plc line managers in leader face in terms of implementing employee
development and retention strategy is dissatisfaction among salary in employees. While
remaining 6 were in the favour of better pay scale in the market. Other 9 respondents out of 30
said that unrealistic expectation among workers is the major challenge that line managers and
leaders in aces is facing. Another 5 respondents out of 30 were in the favour of lack of
appreciation and remaining 2 respondents said that low work life balance is the major challenge
that line managers and leaders in companies facing in terms of implementing employee
development and retention strategy.
22

Theme 10: Importance of developing and retaining employees within ASOS Plc
Q10) According to you, what is the importance of developing and
retaining employees within ASOS Plc?
Frequency
a) Improve consumer relationship 7
b) Higher productivity 9
c) Competitive advantage 5
d) Promote health and success of organisation 9
a) Improve consumer
relationship b) Higher productivity c) Competitive
advantage d) Promote health
and success of
organisation
0
1
2
3
4
5
6
7
8
9
10
7
9
5
9
Chart Title
Interpretation
From the above graph it has been stated that retaining employees within ASOS plc is
important in terms of improving consumer relationship. While other 9 respondents said that the
importance of developing in retaining employees in company is higher productivity. Other 5
respondents said that competitive advantages the major importance and remaining 9 respondents
out of 30 were in the favour promoting health and success of organization.
23

Theme 11 Appropriate strategies that line manager and leaders ASOS Plc can use for
employee development and retention
Q11) What is the most appropriate strategies that line manager and
leaders ASOS Plc can use for employee development and retention?
Frequency
a) Invest in employee career 12
b) Recognize employee contribution 10
c) Prioritize work life balance 8
a) Invest in employee career b) Recognize employee
contribution c) Prioritize work life
balance
0
2
4
6
8
10
12
14
12
10
8
Chart Title
Interpretation
From the above graph it has been stated that 12 out of 30 respondents said that the
appropriate strategy that leaders on line managers in ASOS for employee development and
retention is investment in employee career. Other 10 respondents out of 30 were in the favour of
recognising employee contribution. Remaining 8 respondents out of 30 were in the favour
prioritising work life balance.
24

Chapter Six: Conclusion, Recommendations and Implications for Further
Research
Conclusion
According to the above research it has been concluded that in order to stay competitive in
the business market it is essential for line managers and leaders to emphasise on implementing
advanced talent management strategies. It will help them to retain talent and enhance overall
competitive edge in the market space. Research stated that leaders and line managers in the
selected organization conduct various roles and responsibilities which help ASOS to maintain its
position in the market space from the research. It has been identified that developing and
retaining employees within the company played important role in enhancing performance and
productivity of organization. However it is essential for organization to encourage
communication provide effective mentorship and guidance and implement advanced a new
technology in order to maintain work life balance of employees. With the help of appropriate
research methodologies tools and techniques the research stated that with the help of
implementing advanced technology, embracing work life balance, facilitating communication,
providing more employee career development opportunities line managers and leaders can
embrace talent evolution and can retain employees within a workplace for longer period of time.
Recommendation
From the above research it has been stated that ASOS is operating its roles and
responsibilities in highly competitive business environment where they are facing challenges
retaining employees. With the help of emphasising on employee retention organization can
significantly enhance its competitive in the market space and can retain employees for longer
period of time. For this there are some certain strategies being define:
 Leaders and line managers in ASOS is recommended to embrace mentorship program in
their onboarding process especially in a remote work environment. In this leaders and
line managers can welcome newcomers into the company and can offer guidance in an
25

effective manner. This will help new and existing staff to gain benefit from inventor
mentee relationship, that will help them in conducting the rules and responsibilities in
more effective manner.
 Leaders and line managers of ASOS is recommended to evaluate competitors’ strategy
and provide attractive perks and benefits to employees. This will help company to retain
employees for longer period of time.
 ASOS plc leaders in line managers are recommended to invest in wellness offering in
order to provide stress management program to workers. Along with this they are also
recommended to understand the importance of hybrid and remote work and take use of
good communication tools and technologies, with the help of continuous feedback on
performance. Along with this with the help of attractive recognition and reward system
by embracing work life balance and flexible work arrangements leaders and line
managers of ASOS can enhance overall productivity and performance in the industry.
Reflection
Present research has been conducted by me with the help in depth evaluation of this concept
I have developed significant research aim and objectives and further analyse some certain
concepts. In addition to this I have also made proper project management plan and have
undertaken the use of data collection method. In this with the help of questionnaire I have
analyse viewpoint of respondents. This research develop my personal and professional
development with the help of taking use of critical thinking, communication, time management
skills I have achieved the project outcomes in a well defined and effective manner.
Further research
Present research conducted with the help of undertaking use of quantitative data analysis
as well as use of questionnaire. In this researcher accumulated information and data to execute
research objectives. However in context of further research researcher needs to emphasise on in
depth evaluation from different sources in in depth manner as to gain authentic source to
accumulate information. It will help investigator to conduct research in more effective way.
26

References
Al Ariss, A., Cascio, W.F. and Paauwe, J., 2014. Talent management: Current theories and future
research directions. Journal of World Business, 49(2), pp.173-179.
Ansar, N. and Baloch, A., 2018. Talent and talent management: definition and issues. IBT
Journal of Business Studies (JBS), 1(2).
Carpenter, M.J. and de Charon, L.C., 2014. Mitigating multigenerational conflict and attracting,
motivating, and retaining millennial employees by changing the organizational culture:
A theoretical model. Journal of Psychological Issues in Organizational Culture, 5(3),
pp.68-84.
27

Isson, J.P. and Harriott, J.S., 2016. People analytics in the era of big data: Changing the way
you attract, acquire, develop, and retain talent. John Wiley & Sons.
Meyer, K.E. and Xin, K.R., 2018. Managing talent in emerging economy multinationals:
Integrating strategic management and human resource management. The International
Journal of Human Resource Management, 29(11), pp.1827-1855.
Morgan, J., 2014. The future of work: Attract new talent, build better leaders, and create a
competitive organization. John Wiley & Sons.
Narayanan, A., Rajithakumar, S. and Menon, M., 2019. Talent management and employee
retention: An integrative research framework. Human Resource Development Review, 18(2),
pp.228-247.
Pandita, D. and Ray, S., 2018. Talent management and employee engagement–a meta-analysis of
their impact on talent retention. Industrial and Commercial Training.
Rodríguez-Sánchez, J.L and et al., 2020. Investing time and resources for work–life balance: The
effect on talent retention. International journal of environmental research and public
health, 17(6), p.1920.
Sparrow, P., Hird, M. and Cooper, C.L., 2015. Strategic talent management. In Do we need
HR? (pp. 177-212). Palgrave Macmillan, London.
Stoyanova, T. and Iliev, I., 2017. Employee engagement factor for organizational
excellence. International Journal of Business and Economic Sciences Applied Research
(IJBESAR), 10(1), pp.23-29.
Whysall, Z., Owtram, M. and Brittain, S., 2019. The new talent management challenges of
Industry 4.0. Journal of management development.
28

Appendix
Questionnaire
Q1) Are you aware with the concept of talent management?
a) Yes
b) No
c) Neutral
29

Q2) As per your view point, line manager and leaders is important for retaining talent
within a workplace?
a) Yes
b) No
c) Neutral
Q3) According to your view point, does talent evolution and retention within a workplace
helps in improving productivity and growth of an organisation?
a) Yes
b) No
c) Neutral
Q4) As per your opinion, talent management strategies help in enhancing overall
productivity of ASOS Plc workplace?
a) Yes
b) No
c) Neutral
Q5) What is the impact of talent evolution and retention within a workplace of ASOS
Plc?
a) Positive
b) Negative
c) Neutral
Q6) According to you, what are the different duties executed by leaders and line managers
in the workplace of ASOS Plc?
a) Conducts annual review
b) Coach and mentor
c) Communicate objectives
30

d) Lead meetings
e) Guide staff
Q7) According to your view point, what are the roles and responsibilities played by
leaders and managers of ASOS Plc in terms of employee development and
retention?
a) Investment in employee referral programme
b) Training and development
c) Compensation
d) Rewards
Q8) In what way employee development and retention strategies will benefit ASOS
Plc?
a) Increase in profitability
b) Increase in overall productivity
c) Higher competitive edge in market
d) Increase in organisational performance
Q9) What are the challenges ASOS Plc line manager and leaders faced in implementing
employee development and retention strategies?
a) Dissatisfaction of salary
b) Better pay scale in market
c) Unrealistic expectation
d) Lack of appreciation
e) Low work life balance
Q10) According to you, what is the importance of developing and retaining employees
within ASOS Plc?
a) Improve consumer relationship
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b) Higher productivity
c) Competitive advantage
d) Promote health and success of organisation
Q11) What is the most appropriate strategies that line manager and leaders ASOS Plc can
use for employee development and retention?
a) Invest in employee career
b) Recognize employee contribution
c) Prioritize work life balance
Q12) Provide some recommendation, line manager and leaders ASOS Plc to implement
employee development and retention to enhance productivity and efficiency of
workspace.
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