Lion Nathan Case Study

Running head: LION NATHAN CASE STUDY
LION NATHAN CASE STUDY
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1LION NATHAN CASE STUDY
Executive Summary
The respective paper is a report based on the case study of one of the most prolific alcohol
company of Australia, Lion Nathan Company. The case study mainly focuses about the human
resource practice of the Company, highlighting the cultural change strategy that the company has
brought in order to be the leading company of the nation. The report analyses the various human
resource management approaches with change management and change leadership theories in
order to analyze the internal as well as external condition of the organization. The report also
gives recommendations about the necessary changes that the organization can bring in order to
function smoothly in future.

2LION NATHAN CASE STUDY
Introduction
Change management is indeed an important factor in an organization. Change
management is an algorithmic and systematic approach in order to deal with the transition as
well as transformation of the goals, processes and technologies of an organization. Change is
inevitable. An organization needs to change in order to update and upgrade itself for its survival
and thrive in the fierce global competitive world. The purpose of change management of an
organization is to implement strategies, schemes and policies in order to effect change, control
change and help other individuals in an organization to adapt the change as positively as it can
be. The respective paper is a report based on the case study of one of the most prolific alcohol
company of Australia, Lion Nathan Company. The case study mainly focuses about the human
resource practice of the Company, highlighting the cultural change strategy that the company has
brought in order to be the leading company of the nation. The report analyses the various human
resource management approaches with change management and change leadership theories in
order to analyze the internal as well as external condition of the organization. The report also
gives recommendations about the necessary changes that the organization can bring in order to
function smoothly in future.
Company overview
Lion is a beverage and food company that operates in Australia and New Zealand. The
company produces and also markets a range of beverage, alcohol and milk products. Beer, wine,
cider and also plain and flavored milk, yoghurt, cheese, juice and soy products are some of the
products that have been produced and marketed by the respective company. The company Lion
was formed in 2009 under the name Lion Nathan National Foods. In the year 2011, the company

3LION NATHAN CASE STUDY
changed its name to Lion and then National food became a subsidiary company that was based
on the city of Melbourne that was called Lion Diaries and Drinks. Therefore, it can be
understood that the company is a famous brewer as well as a diary company in Australia
(Lionco.com).
Purpose and Objectives
The purpose of the company Lion Nathan is to produce dairy and juice products that
would deliver important and essential nutrients to the families of Australia despite any regional
of geopolitical barriers. The respective company Lion Nathan is to provide a strong evidence that
the alcohol which are produced in the cider press and breweries of the company are authentic as
well as having certain health benefits that can cater to the health requisites of the population up
to certain extent. The main objectives, apart from providing proper goods, products and services,
are also committed towards working for the benefit of communities and societies in New
Zealand and Australia. By the help of maximizing the health benefits of its products, the
company plays an active role in the community’s efforts to minimize or eradiate excessive
eating, drinking and anti social behavior among the Australian citizens and New Zealanders
(Lionco.com).
Business Operations
The respective company Lion Nathan is a food and beverage company that is considered
one of the most important companies in the nation. The company offers the customers (both
functional as well as prospective), Australia’s most delicate and magnanimous iconic brands in
milk, beverages related to diary, such as milk shake and other drinks with milk, cheese, yoghurt,
juice as well as soya milk. The company, every year, purchases almost one billion liters of milk
from over 550 farmers of Australian diary and also takes almost 75,000 tons or fruits from the