Nonprofit Fundraising and Advocacy
Added on 2020-04-13
15 Pages4016 Words41 Views
|
|
|
Running head: LITERATURE REVIEW Strategic management in non-profit organizations, e.g. charities and NGOsName of the StudentName of the UniversityAuthor Note
1LITERATURE REVIEWTable of ContentsIntroduction................................................................................................................................2Method section...........................................................................................................................2Critical analysis..........................................................................................................................3Theory of resource dependency.............................................................................................3Mixed-methods based on the non-profit donor......................................................................3Strategic management has a role in organizational success...................................................4Financial resources.................................................................................................................4Non-profit stakeholders..........................................................................................................5Business model of strategic management..............................................................................6Collaboration between nonprofit and business sectors..........................................................7Discussion..................................................................................................................................8Conclusion..................................................................................................................................8References..................................................................................................................................9Appendix..................................................................................................................................12
2LITERATURE REVIEWIntroductionStrategic management is about the recognition as well as the explanation of thestrategies which managers needs to carry forward so that better performance as well as acompetitive advantage for the organization can be achieved. However, strategic managementand strategic planning of the organizations is fundamental the model as well as the methodsutilized for the implementation of profit making along with nonprofit making differs fromone organization to the other (Hitt, Ireland &Hoskisson, 2012). In profit-makingorganizations, it can be observed that they plan the strategies that would enhance the wealthof the shareholders or the owners along with which it may have profit orientation (Bryce,2017). However, a detail literature review on the Strategic managements of the non-profitorganizations will be done in this assignment. Method sectionAt the very beginning of conducting a literature review the research scope has beenidentified and as far as this assignment the specific research question has been find out whichis the ‘Strategic management in non-profit organizations, e.g. charities and NGOs’. Theinitial work was to research about the topic in various journals, articles as well as well-established websites, scholarly books and dissertation. Then follow that an understanding wasdeveloped that what all sources are available, what can help accurately in the literaturereview along with the track of properly citing those resources. Google scholar was mainlyused to find out sources so that the work can be appropriately cited. Then follows theimportant part where the critical analysis is done based on the topic selected through theresources collected. However, the analysis will further explore the relationships, importantthemes and any critical gap if any in the research conveyed in this work. Moreover, the viewsof the scholars are discussed in the literature review part and further a discussion has been
3LITERATURE REVIEWdrawn from that literature review, which summarizes what the findings are and if the findingsare matching with the research question or not (Byrne, Keary & Lawton, 2012). Critical analysisTheory of resource dependency Erwin (2013) has stated that for nonprofit leaders, board members as well asfundraising staffs it is important to understand the essence fundraising and the reason behindstrategic choices that can be made by the organizations is concerning fundraising. Moreover,Pfeffer and Salancik’s theory of resource dependency is mainly a study on how the externalresources of an organization have an effect on the behavior of the organization. However, itfurther explains that organizational behavior is a display of the strategic management of theorganization’s dependency on an external resource as well as the emerging demands of thedonor directing the resources (AbouAssi, 2013). Moreover, the ‘external resources’ for anynon-profit organization are mainly the donated funds and gifts those are in kinds. There areacquired goods and services mostly for larger, national as well as international nonprofits, butthese organizations are also found to have focused a huge deal of time as well as attention ongaining voluntary financial supports, which yielded few or no tangible benefits to the donor. Mixed-methods based on the non-profit donorIn a research study by Scherhag and Boenigk (2013), their study is mainly of mixed-methods based on the non-profit donor treatment with considerations to communications aswell as stewardship among the organizations as well as their donors or would be donors.Scherhag and Boenigk concluded that the persuaded logic of the industry, which isapproaching the wealthier donors along with the would-be donors favorably as opposed to theoutlook. This is generally taken with fewer giving donor base and would be maintained underscrutiny as supplying with greater overall revenue to the cultural nonprofit, expressing
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents