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Literature Review on Ethical Consumers Assignment

   

Added on  2020-03-16

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Running head: LITERATURE REVIEW ON ETHICAL CONSUMERS LITERATURE REVIEW ON ETHICAL CONSUMERSName of the Student:Name of the University:Author note:

1LITERATURE REVIEW ON ETHICAL CONSUMERSIntroduction Literature reviews is the process of search and make evaluation on theavailable literature, which should be based on the topic or subject area of study. It has fourmajor objectives, that include surveying the literature, synthesizing the information into shortsummery, critically analyzing the information of the literature and presenting it in aconstructive way in the paper (Rowley, Jennifer and Frances 2014). The purpose of this easy is to show literature reviews, compare, and contrast differentarticles on ethical consumers. The report will conclude with a summary of the literatures andthus identify the gaps in the literatures. Literature Reviews Factors related to Ethical ConsumersAccording to Solomon et al., (2012) the ethical consumer follows the rule of ethicalconsumerism. Ethical consumers are those who buy products that are ethically produced andnot damaging to the society or environment. the products, which are ethically produceinclude fair trade objects, organic product, energy efficient bulbs, recycled paper, renewableenergy efficient electricity and wood products that are approved by the Forest StewardshipCouncil. The ethical consumer avoids products such as gas-guzzling cars and battery eggs.The authors in the literature have identified the roles and regulation of the Ethical ConsumerResearch Association. This association publishes its concerns in its authentic magazine withdetailed review of the ethical consumerism rules. The authors have argued that pressuregroups that support the ethical consumerism raise problems regularly about the concerns ofethical consumerism (Davies, Zoe Lee and Ine 2012). Thus, they identify companies that donot follow the rule. However, it is difficult to decide what should be the object of buying and

2LITERATURE REVIEW ON ETHICAL CONSUMERSwhat should be not based on which one is following the rule of ethical consumerism andwhich ethical fund has been investing on the products. Solomon (2014), in his book has discussed the responsibilities of ethical consumershave been discussed, which adds much value to the previous literature and draws similarity toit. It is explored and suggested by him that ethical consumers should buy their necessaryproducts from their nearby location or purchase the products, which are produced locally,thus, providing chances to grow them as well as support the ethical consumerism. Theliterature has assured to its reader the involvement of the food miles, that is the amount ofenergy invested for having the products. The ethical consumers have responsibilities tominimize the energy investment as to help in the conservation program. However, it can besaid that the ethical consumer would tend to buy their products from nearby farmer’s market,thus, neglect the workers exploitation. The consumers should look at the companies as wellas the products to evaluate the most appropriate ethically produced products. It can be stated that ethical consumerism is a shared responsibility of both theconsumers and manufacturers. The company and buyer should have equal responsibility tofollow the rule while making the world more environment friendly and equal rights to oblige.Attitudes and Behaviors in Ethical Consumerisms According to Carrington et al., (2014), an exploratory study has been presented aboutthe factors threatening the ethical consumption in their journal. The journal has produced acompletely different viewpoint relating to ethical consumers behavior. In the journal, it hasbeen argued that though ethical consumption is enlarging among the consumers and thecorporate companies however, there is some ethical purchasing gap and attitude behavior gapdescribed by (Tseng, Shih and Shiu 2013). A large scale of study by Shen et al., (2012) hasshown that more than one third of the consumers in United Kingdom has portrayed them as

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