Social Media's Impact on Society

This assignment analyzes the multifaceted impact of social media on various aspects of society. It examines how social media has revolutionized communication by connecting people across geographical distances. The economic implications of social media are discussed, highlighting its role in creating new opportunities and reducing research costs. Moreover, the technological advancements facilitated by social media platforms and their influence on internet technology awareness are explored.

Article Analysis Subject

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Background or overview of the article...................................................................................1
Literature review or theoretical framework............................................................................2
Research methodology...........................................................................................................4
Research findings...................................................................................................................5
Strengths and weaknesses of the project................................................................................5
Changes..................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Background or overview of the article
As the communication is the key part of every individual's life. Every human wants to
communicate and connect with the other people. In the historical time, it was very difficult for
the person to communicate with the other person who is sitting very far from him or her.. . The
use of social media will brings the adverse impact on communications.. Other than that, when it
is concerned about the organisation, it is significant for them to create awareness about their
brand and their products and services. The media like telephone, telegram, radio, television are
the channels by which organisation can communicate various information about their brand to
the mass target audiences (Khan and Shapka, 2016). the most important things for the
organisation to aware about the different goods and services. These will help to earn more profits
in the organisations. If the services will be reduce than chance of loss will be more to the
organisations. Thus, internet and social media platforms play a significant role in the life of
people whether it is personal or professional.
Other than that internet and social media helps the people to connect and communicate
with the friends, family etc. These are the members which are sitting very far from the
individual, with the help of internet it becomes easy to connect with the people. There are
several aspects of the life that private, social, cultural, political, economic, etc. These have to
deal with communication with the society. It has been known that internet is the have becoming
natural nowadays. People are using internet and social media in their day to day life. In 2001, it
has been founded that 1 out of 250 in the Africa were using the internet but now it is 1 out of 35.
Internet and social media have very great impact over the interpersonal interaction of the people.
It has impact on the several aspects of interpersonal communication that are in the workplace,
personal relationship, group membership and social support, community involvement
(Gainsbury and Blaszczynski, 2017).
Research questions
The article have included the introduction of internet and social media and how it has
impacted over the interpersonal communication and connection within personal, work-life,
Group Membership and Social Support, Community Involvement, etc. The questions related to it
are as follows:
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Q1: What is internet in historical context?
Q2: What is effect of internet over the interpersonal interaction such as workplace, personal
relationship, group membership, social support and Community Involvement?
Literature review or theoretical framework
Internet and social life
According to the view of Raby and Mitchell, (2017) The internet and social life have
become a vital part for every individual whether it is personal, social of professional life. The
usage is internet and social media platform been increasing day by day. Most of the business are
totally dependent on the internet such as Amazon, Ola etc. Thus, it can be said that without
internet no individual can able to survive. The Internet is the latest in a series of technological
breakthroughs in interpersonal communication, following the telegraph, telephone, radio, and
television (Beadle, C. C. D. S., 2017). These channels have reduces the distance and helps in
reaching the mass audience. Internet has positive effect but it to have negative effect as well.
When it comes to the advantage then it helps in formation and maintenance of personal
relationships, group memberships and social identity, the workplace, and community
involvement. Interaction is dependent on some aspects such as self-expression, affiliation, or
competition. Thus, interpersonal communication can take various forms which is dependent on
the purpose of communication. By when it is concerned about the negative impact it has
increases in the illegal business such as, pedophiles, prostitutes, and criminals.
In the contradicting view of Sutton and Oaten, (2017) it has been founded that some
people have welcome internet as the remedy for the communication problems and barriers but
some have welcomed it as a fear. Thus, it can be analysed from this statement that some have
life the good face of internet while other have faced some or big problem due to introduction of
internet. Internet is being transforming the way of living in the society. It can be sated that
internet can change the every aspect of the life which can includes social, private, political,
economic, etc. this is because it deals with the every essence of the human society that is
communication and connection between the people.
According to the view of Cleland and Kian, (2016) in the year 2002, there are more than
600 million people that are using the internet in all over the world. Nowadays most of the
children are growing with the help of internet. In the California, a 13 year old children is using
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the personal computer in very effective manner with that using telephone to do chat and
exchange messages with the school friends. Other than that people are using internet for several
other purposes such as finding the remedies for their health problem, forecasting the weather,
stock prices, sports score etc.
In the contradicting view of McClure, (2016) other than that people mostly use internet
to communicate with the other people with the help of e-mail, mobile apps, social media
platforms such as Facebook, Twitter etc. The key reason people are sending e-mail to each is to
create and maintain interpersonal communication with each other.
Effects on interpersonal interaction
According to the view of Rahman, (2016) it has been founded that internet and social life
created a great impact over the interpersonal interaction or communication between the people.
Now people can communicate with the other person which not besides him or her. It has become
fast to transfer the information or message from one place to other. Due to the social media
nowadays interaction between the people have been less. From these understanding between the
society became decrease with more connect on through internet. It is also impact on the social
impact in which the images of the people depends on social image makes the different perfection
to judge them. As these the important in the organisation to have internal communication. Thus
significant for the every department in the organisation to have information. From the research
and development team of the organisation will work for the better research about the products
development and make particular changes with products. . Financial department need from the
whole organisation related to the different transactions so that he or she can create budget and
make financial statement. Venture needs to transfer information to the customers so that they can
attract and retain large customers. Other than that, they need to share information to the investors
so that they can invest in their shares.
In the contradicting view of MacDonald, (2017) when it comes to the personal
relationship, it increases the interpersonal communication between the friends and family
members. Other than that It has negative impact over the mind of people. Every individual have
their own computers. Children are not playing outside, rather they are sitting on the computers. It
has increases in the depression andloneliness of the people. It has reduces the face to face
conversations. According to the view of Gainsbury and Blaszczynski, (2017) internet and social
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media is moderating role of trust, there are several transactions that are being done by the people
with the help of internet such as payment from credit card. Other than that some personal
information is also being communicated to the family and friends with the help of social media
platforms. People do trust that the information will not be leaked or being communicated to the
other person.
Research methodology
Research methodology is the very important part of the investigation, It helps the
researcher to collect the appropriate information and analysis in effective way so that appropriate
outcome can be collected. The information is being collected from the secondary sources to
analyse the impact of internet and social life on the interpersonal interaction and moderating role
of trust. The information is collected by the survey which is conducted by the other authors. Nie
& Erbring in the year 2000 have reported data from a US Nationwide for the survey of
approximately 4000 people have analysed the different units such as :
 Spending any less time with family and friends because of their Internet use
 The Internet allows people to stay in touch with family and friends
 Social media platform which increase in communication and connection between the
people (Cleland and Kian, 2016).
 It has impacted on the politics, fashion, health, astronomy, history, and computer
language.
Several other national surveys have been done on these aspects such as
 Use of internet.
Research findings
It has been bounded that internet interaction have been increasing day by day. This is the
era of digital connection and communication where people have interact with the help of social
media platforms. In the traditional time, people used to post their letters to the other people in
order to transfer the message. It was very difficult for the people to do such activities, because it
takes so much time to reach the information. But due to introduction of the internet and social, it
becomes easy and fast to communicate the information.
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It has been founded that more than 70% of the people in the world are using internet and
mostly all the child are being growing with the help of internet. Every child have knowledge of
the different aspect of life. With that it also helps the person to solve their health problems.
Strength and weakness of the project
Strengths:
 Analysis of historical and contemporary context: With the help of research, researcher
can able to find that what are the different aspects for the subject. With the help of this
research, scholar is finding the different historical aspect of the internet and social media.
Investigator have found that how many people was using internet in past and how many
people are doing in present. This helps them to compare past and present data to find that
what trend is going in the current time (Khan and Shapka, 2016).
 Well-researched information: In this research, relevant and enough information have
been collected by the researcher, the data is being collected from the secondary sources.
Several surveys is being conducted by the other authors, the information is collected on
the basis of that survey
Weaknesses:
 Dated statistics: Researcher to collect the dated information and statistics about the
subject this is because the information is collected from the past survey. Other that that
investigator have come to know that how many people were using the internet in pastime
and how much are using it in the current time for the particular date only (Sutton and
Oaten, 2017).
Changes
There are several changes that may come from the research that have been conducted, the
changes are as follows:
Social: When it concerned about the social changes, people came to know that internet and
social media have impacted on the social life of the people. Now people are socially connected
with each other, this is because internet have increased in the communication of the people who
are far away from each other.
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Economical: Other than that when the other researcher will conduct the study on the relevant
and same topic, then he or she can collect from this article or researcher (McClure, 2016). This
will reduce the cost on different aspects such as interview, survey etc.
Technological: Other than when it comes to the technology then there are several technologies
that are used in the social media platforms. Then it creates the proper awareness about the
internet technology so that people can use in effective and efficient manner.
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REFERENCES
Books and Journals
Beadle, C. C. D. S., 2017. How does the Internet facilitate radicalization?.
Cleland, J. and Kian, E., 2016. The internet as a site of decreasing cultural homophobia in
association football: An online response by fans to the coming out of Thomas
Hitzlsperger. Men and Masculinities. pp.1097184X16663261.
Gainsbury, S. M. and Blaszczynski, A., 2017. Virtual reality gambling: public policy
implications for regulation and challenges for consumer protection. Gaming Law Review.
21(4). pp.314-322.
Khan, S. and Shapka, J., 2016. Exploring the relationship between adolescents' self-concept and
their offline and online social worlds. Computers in Human Behavior. 55. pp.940-945.
MacDonald, T., 2017. Opinions on the Internet: Social Influence and Political Decision Making
Processes on Social Media (Doctoral dissertation, The Ohio State University).
McClure, P. K., 2016. Faith and Facebook in a Pluralistic Age: The Effects of Social
Networking Sites on the Religious Beliefs of Emerging Adults. Sociological
Perspectives. 59(4). pp.818-834.
Raby, R. and Mitchell, C., 2017. Vlogging on YouTube: the online, political engagement of
young Canadians advocating for social change. Journal of Youth Studies. pp.1-18.
Rahman, M., 2016. Influence of Social Networking Sites (SNSs) on the Interpersonal
Relationships of Youth: A Study Bangladesh Youth. Global Media Journal: Pakistan
Edition. 9(1). pp.207.
Sutton, K. A. and Oaten, M., 2017. Women’s Talk? Exploring the Relationships Between
Gossip, Sex, Mate Competition, and Mate Poaching. The Oxford Handbook of Women
and Competition. pp.207.
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