Logistics and Supply Chain Management- Doc

Running head: LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Logistics and Supply Chain Management
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1LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Executive Summary
Globalization had changed the face of the world and there is a huge availability of data on the
online platform. The connectivity among the consumers had increased significantly; therefore,
Omni channel retailing is the new trend in the market for sustainability. This report had analyzed
the real life scenario of the UFashion which had been one of the fastest growing fast fashion
retailers in Singapore. The founder of the organization had implemented Omni channel retailing
for competing with other companies in the market. However, it is still in its nascent stage and
requires improvements at many folds. The use of big data had become very crucial in this
context for the business to flourish so the report had conduct a situation analysis to develop
strategy that should be implemented to improve the Omni channel marketing of UFashion. It can
be concluded from the study that Ufashion had a very good operating environment in Singapore
and they can have plenty of opportunities of increasing their share in the market. The use of
information technology and big data analysis is essential for developing effective Omni channel
retailing. As the organization is relatively new when compared to the industry giants, they
should initially focus on sourcing of their requirements in order to reduce and collaborate with
other companies to increase their operational efficiency.

2LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Situational Analysis.........................................................................................................................3
Different aspects of UFashion in Omni channel retailing...............................................................8
Investments to enable migration....................................................................................................11
Implementation of IT and big data analytics.................................................................................12
Sourcing arrangement and pricing structure..................................................................................13
Conclusion.....................................................................................................................................14
References......................................................................................................................................16

3LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Introduction
Omni channel retailing has become one of the major factors for maintaining sustainability
in the retail industry. Globalization has changed the face of the world and there is a huge
availability of data on the online platform. Therefore, the connectivity among the consumers
have increased significantly, therefore, Omni channel retailing is used by many retailers. Omni
channel marketing is the presence of brick and mortar outlets as well as having online websites
and applications so that every customer is able to access the organizational products from
anywhere (Beck and Rygl 2015). This report will analyze the real life scenario of the UFashion
which is one of the fastest growing fast fashion retailers in Singapore. The founder of the
organization has implemented Omni channel retailing for competing with other companies in the
market. However, it’s still in its nascent stage and requires improvements at many folds. The use
of big data is very crucial in this context for the business to flourish so the report will conduct a
situation analysis to develop strategy that should be implemented to improve the Omni channel
marketing of UFashion.
Situational Analysis
PEST
The external environment of any organization is evaluated using the PEST analysis. The
different macro environment factors are analyzed using these factors to infer the condition of the
operating market.