Devising a Digital Marketing Strategy for London Eye

Digital Marketing strategy

Table of content
• Introduction
• The current digital and traditional marketing activities
• Segmentation, targeting and positioning strategy
• The digital marketing plan with objectivities as well as creative marketing strategies
• Conclusion
• References

Introduction
• Tourism destination refers to the historical place which attract people to increase the
experience of the customers. The selected tourism destination is the London Eye which
are located in the UK.
• It is the most famous place situated in Riverside Building in London which attract the
large number of tourist across the world. They use digital marketing to promote their
services across the world by posting the details about their services on online platform so
people know about it.
• The project covers the current digital and traditional marketing activities along with
segmentation, targeting and positioning strategy. Further, it highlights the digital
marketing plan with objectivities as well as creative marketing strategies.