London School of Science & Technology QualificationUnit number and titlePearson BTEC Level 5 HND Diploma in Business(QCF)UNIT 18:Advertising and Promotion in Business Level 4 Student name and ID number Assessor nameTatah AmenonyohDate issuedCompletion dateSubmitted on18th September 201513th December 2015 by 5.00pm Internal Verifier Dr George PanagiotouAssignment titleWestfield-Stratford CityInstructionsAn electronic copy of your assessment must be fully uploaded by the deadline date and time.You must submit one single PDF or MS Office Word document. Any relevant images or screenshots must be included within the same MS Office Word or PDF document.The last version you upload will be the one that is marked. Your paper will be marked if you have indicated this as your final submission. Review the mitigating circumstances policy for information relating to extensions.The file size must not exceed 20MB.Answer the criteria in order, clearly indicating the pass criteria number.Ensure that all work has been proof-read and checked prior to submission.Ensure that the layout of your documents are in a professional format with font style Arial, font size 12 for the text, font 14 for sub heading and font 16 for main heading, line spacing 1.5 and justified.Use the Harvard referencing system; otherwise it will be considered as plagiarised work.Ensure that you back-up your work regularly and apply version control to your documents.Ensure that any file you upload is virus-free, not corrupted and not protected by a password otherwise it will be treated as a non-Learner DeclarationI certify that the work submitted for this assignment is my own and research sources are fully acknowledged.Student signature: Date:Assignment Front CoverPearson BTEC Level 5 HND Diploma in Business UNIT 18: Advertising and Promotion - LSST - Autumn Term 2015 1
London School of Science & Technology Introduction and guidanceThis unit introduces learners to the wide scope of marketing communications and how the communications process operates. It includes a study of current trends and the impact that ICT has had on marketing communications. Learners will explore the marketing communications industry and how it operates. The learners will also develop some knowledge of how the industry is regulated to protect consumers.Scenario Westfield Stratford City:Westfield Stratford City is a metropolitan capital for East London, a city within a city, an innovative and dynamic place for a new generation of consumer to shop, to eat, to meet, to be entertained and to stay.At the gateway to the Olympic Park, with spectacular views over London, Westfield Stratford City opens up a whole new vantage point to the public, a new way to see and experience the City.Celebrating the passion and dynamism of East London, Westfield Stratford City embraces its unique East End roots. Working with local artists they have commissioned an array of work which has been built into the fabric of the centre. (http://uk.westfield.com/stratfordcity/community)Environment: As one of the world's largest retail property groups, Westfield recognises that its properties, through their design, construction and operation, can result in environmental impacts. They are, therefore, committed to operating the business more efficiently, using energy wisely, producing less waste, and building and redeveloping shopping centres that make the most of technology and new design techniques to minimise their impact on the environment.At Westfield Stratford City, they are working hard to deliver on this commitment by continuously improving the way they operate the shopping centre day-to-day. In July 2013, they were awarded ISO14001 accreditation for their environmental management system in recognition of this. The environmental focus areas include the following:•Waste •Energy •Water •Biodiversity (http://uk.westfield.com/stratfordcity/community/environment/)The tasks and questions below need to be addressed fully for you to achieve a pass in this paper. In addition, you will need to address the merit and distinctions within your answers to achieve a merit and a distinction.Read the scenarios thoroughly.Three years after the Olympic games, Central Management Boards observation is that, Pearson BTEC Level 5 HND Diploma in Business UNIT 18: Advertising and Promotion - LSST - Autumn Term 2015 2PLEASE REMEMBER CHECK THAT YOUR ANSWERS MEET THE CRITERIACOMPLETE THE ASSIGNMENT CRITERIA AS YOU GO ALONGDO NOT LEAVE THINGS TO THE LAST MINUTE
London School of Science & Technology Tasks You are the newly appointed a Trainee Advertising and Promotion Manager and have been asked by the board to carry out two initial tasksTask One - Write a report to explain the process of communication, regulations, trends, the impact of ICT, branding and the role of integrated strategy in Advertising and Promotion. Task Two - Prepare a Plan and PowerPoint Presentation for the Senior Management Team, business owners in Westfield and other internal stakeholders, explaining the primary techniques associated with below-the-line methods and prepare a promotional plan for the shopping complex. Include a power point presentation of planned activities (schedule of activities) and resources needed for Pearson BTEC Level 5 HND Diploma in Business UNIT 18: Advertising and Promotion - LSST - Autumn Term 2015 3
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