Loreal Paris is the largest cosmetics company

Running Head: CASE STUDY ANALYSIS
CASE STUDY ANALYSIS
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CASE STUDY ANALYSIS1
Table of Contents
Case summary..................................................................................................................................2
Key marketing issues.......................................................................................................................2
Same brand image........................................................................................................................2
Lack of social media campaign...................................................................................................3
Absence of product details in promotion.....................................................................................3
Personal case analysis......................................................................................................................4
Case questions.................................................................................................................................4
Conclusion.......................................................................................................................................5
Reference.........................................................................................................................................6

CASE STUDY ANALYSIS2
Case summary
L’Oreal Paris is one of the leading French cosmetics company that successfully doing its
business in the international market. As per the report, in the international market, L’Oreal Paris
is the largest cosmetics company by selling 50 products per second. One of the major factors
behind the success of L’Oreal Paris is its integrated marketing strategy and initiatives. The
company purposefully practices a social influence on the consumers so that it will be effective to
attract maximum number of customers. Therefore, women empowerment has become the core
marketing slogan for L’Oreal Paris since 1971. In addition to this, for more market capitalisation,
L’Oreal Paris decided to opt for the digital marketing initiatives by encouraging the employees to
participate in social media and interact with the customers positively.
Key marketing issues
There are some key marketing issues that L’Oreal Paris faces despite of having an unique
brand position in the competitive global cosmetics market.
Same brand image
L’Oreal Paris continues the same brand image and slogan that it used in 1971. There were
some alterations in the brand slogan in course of time but the overall structure and vibe of the
slogan is same. However, the current business market has become so dynamic and depends on
the consumer behaviour that the slogan of L’Oreal Paris is not enough to introduce an aggressive
marketing strategy. The competitiveness in the global market is also a pertinent aspect that
creates the urge to make a unique but effective marketing strategy (Finne & Grönroos, 2017).
Therefore, L’Oreal Paris must change its approach with time. The CEO of the organisation